Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Language Education
Susi Oktafiani
Unknown Affiliation
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Language Education

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THE The Development Of Structured Drilling Method (Sdm) & Table Tenses Sederhana (Tts) In English Business Correspondence Classes (A Case Study In Polytechnic Of Lp3i Jakarta): (A Case Study in Polytechnic of LP3I Jakarta) Mardiana, Diand; Prihandono Kuntadi; Susi Oktafiani
JOLADU: Journal of Language Education Vol. 2 No. 3 (2024): JOLADU: Journal of Language and Education, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v2i3.561

Abstract

Business correspondence is a main skill of business administration students. In globalization era, when the interaction among business actors is getting intents and wider. Ability at communicating in English is totally needed. As the widest international language in international relationship, mastering English becomes a great significant fundament. The research is focused on the development of structured drilling method (SDM) which is combined to the application of Tabel Tenses Sederhana (TTS). Tabel Tenses Sederhana is a teaching aid which we can use it as a guidance for drilling students. The drilling we mean can be used both for speaking and writing activities. SDM is a drilling method which is structured and gradual based on sentence structure and vocabulary needed. The drilling is given based on lesson, material and purpose of the English training. By using various vocabulary, SDM will be able to be used for every various training purpose, starting from general English to English for specific purpose. In this research, the drilling method will be focused on potential sentences/utterance in writing business English letter. The drilling method used on SDM is a various and systematic drilling method. The application of SDM which is developed on this research will be tested in several classes of Polytechnic LP3I Jakarta.  It is needed to analyzed the effectiveness of the method and to figure out the feedback from the students. The research will be designed as qualitative research. The feedback we mean is students’ perception about the applying of TTS and SDM on English business correspondence training.
The Urgency of English Writing Skills in Copywriting & Digital Marketing Mardiana, Diand; Suhardianto; Susi Oktafiani; Desi Anggraini
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.624

Abstract

In the digitalization era, English writing skill has a very important role, especially in copywriting and digital marketing. The purpose of the research is to identify the urgency of English writing skill in creating effective content for global audiences. By using qualitative descriptive approach, Data was obtained through deep interviews, documentation studies, observation and questionnaire from digital marketing practitioner, copywriter professional and digital marketing academia. The result of the research shows that the ability of English writing contributing significantly to the success of a marketing strategy such as the increasing engagement and the content attractiveness. The research findings also reveal the main challenges faced by practitioners, including a lack of training, time constraints in content production, and cross-cultural communication barriers. However, opportunities to overcome these challenges are widely available through the implementation of industry-driven training programs, the use of digital tools, and cross-cultural collaboration in producing globally relevant content. These findings highlight the importance of synergy between technical skills and cultural context understanding in optimizing the potential of digital marketing. This research provides both practical and theoretical contributions by recommending strategies to improve English writing skills, whether through formal education or professional training. Furthermore, this study is expected to serve as a reference for educational institutions and industry players in aligning training programs with global market needs.
Co-Authors Desi Anggraini Karomah, Nurul Giswi Mardiana, Diand Prihandono Kuntadi Siti Nur Rohmah Suhardianto