Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Journal of Applied Sciences in Travel and Hospitality
Muaz Azinuddin
Universiti Sultan Zainal Abidin, Malaysia
Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Buntu Marannu Eppang; Herry Rachmat Widjaja; Muhammad Arifin; Muaz Azinuddin; Muhammad Arfin Muhammad Salim; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

Abstract

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Buntu Marannu Eppang; Herry Rachmat Widjaja; Muhammad Arifin; Muaz Azinuddin; Muhammad Arfin Muhammad Salim; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

Abstract

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.
The impact of emerging overtourism pressures on tourist experience and accommodation management in the Bira Coast Marine Tourism Area, Bulukumba Regency Kurnia Yusniar Rahman; Buntu Marannu Eppang; Muaz Azinuddin; Risman Jaya
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 2 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Managing overtourism has become an increasingly important challenge for emerging marine tourism destinations, where rapid tourism growth places growing pressure on infrastructure, environmental quality, accommodation services, and visitor experiences. The Bira Coast Marine Tourism Area, one of the leading marine tourism destinations South Sulawesi,Indonesia, recorded 564,000 domestic visitors and 2,860 international visitors in 2024, representing the latest official tourism statistics available during the study period. Despite growing scholarly attention to overtourism, limited empirical research has examined how increasing tourism pressure simultaneously affects tourist experiences and accommodation management in emerging marine tourism destinations. This study investigates these relationships through a qualitative case study conducted between January and March 2025 using in-depth interviews with 25 participants, field observations, and document analysis. Data were analysed using thematic analysis integrated with Customer Journey Mapping (CJM), Root Cause Analysis (RCA), SWOT Analysis, and interpreted through the Tourism Carrying Capacity (TCC) framework to examine visitor experiences, identify underlying causes, evaluate strategic conditions, and assess destination capacity limitations. The findings indicate emerging overtourism pressures characterised by increasing tourism demand and growing pressure on destination management capacity. Rather than confirming overtourism quantitatively, the study identifies early managerial, environmental, and operational symptoms that reduce visitor satisfaction during peak periods. This study proposes an integrated analytical approach that links tourist experiences, accommodation management, and destination sustainability, offering practical guidance for carrying-capacity-based tourism management in emerging marine tourism destinations.
Co-Authors Eppang, Buntu Marannu Herry Rachmat Widjaja Islahuddin Kurnia Yusniar Rahman Muhammad Arfin Muhammad Salim Muhammad Arifin Risman Jaya