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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IQTISHADIA Ikonomika : Jurnal Ekonomi dan Bisnis Islam
Cahyono, Ragil Setyo
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Economics, Econometrics & Finance

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Non-Muslim Customer Acceptance Behavior Toward Halal Products in Yogyakarta Baehaqi, Muhammad; Cahyono, Ragil Setyo; Prasetyo, Anton
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.21971

Abstract

This research aims to generate practical empirical insights into the acceptance behavior of non-Muslim consumers towards halal products in Yogyakarta. The foundational framework employed for this study is Ajzen’s Theory of Planned Behavior (TPB), with the incorporation of determinants such as knowledge and religiosity, along with the integration of habit-related variables. The study was conducted in Yogyakarta Province, considered a microcosm of Indonesia, representing the diversity of subjects relevant to this research. Data was collected from five regencies/cities in Yogyakarta by administering questionnaires and analyzed using the Structural Equation Model (SEM) with the wrapPLS 7.0 application. The findings reveal that all variables positively influence acceptance attitudes and behaviors. Nonetheless, certain variables do not significantly contribute to the outcomes. Acceptance attitudes and behaviors are primarily shaped by the subjective norm variables and planned behavior control, and this aligns with theoretical expectations. The research outcomes establish interpersonal behavior as a suitable model for further development into a behavioral framework for the acceptance behavior of nonMuslim consumers towards halal products. Theoretically, this research initiates a discourse in the domain of consumer behavior theory, specifically in the realm of interpersonal behavior. In practical terms, the findings can aid businesses in tailoring their communication strategies with customers.
The Acceptance Model of Halal Food Products Toward Indonesian non-Muslim Customers Baehaqi, Muhammad; Rizana, Dani; Cahyono, Ragil Setyo
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.15326

Abstract

The purpose of this study was to determine the model of acceptance of halal food products among non-Muslims in Indonesia. The proposed acceptance model is built through the collaboration of various combinations of theories such as Action Reaction Theory (TRA), Planned Behavior Theory (TPB), and Triandis Model (Triandm). This combination produces a new construct of acceptance model through the variables of inner perspective, the credibility of the halal logo, and habits as latent variables, while the acculturation variable as a mediating variable.The research was conducted in Indonesia with 317 respondents taken using non-probability sampling technique through purposive sampling method in 24 provinces. The proposed model shows positive and significant results. The inner perspective as a construct that represents a combination of norm variables in TRA and TPB, as well as social variables in TRIANDM shows positive results on acceptance and also positive on acculturation. Likewise with the credibility of the halal logo and the habit of convincing with a positive relationship to acculturation, but in relation to acceptance, the habit shows an insignificant value. Acculturation is a very decisive variable in this study, besides having a significant influence on customer acceptance it is also a mediation for other constructs.The findings in this study indicate the alignment of the model in the propositions tested. The research results also prove the theoretical alignment of several combinations of theories. Finally, because it was not found in previous research in a similar study, this research can be a pioneer in formulating an appropriate model of acceptance for non-Muslim consumers in Indonesia towards halal food.
CO-CREATING EXPERIENCE IN PHYGITAL PLATFORM: EXPLORATION OF CUSTOMER EXPERIENCE AND PATRONAGE INTENTION IN RETAIL BUSINESS Baehaqi, Muhammad; Rizana, Dani; Cahyono, Ragil Setyo; Naryananda, Habib Pijar Bawana
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.81166

Abstract

This study investigates the influence of phygital platforms on customer experience (CX) and patronage intention within the retail sector. Utilising the Stimulus-Organism-Response (SOR) framework, this research examines the impact of channel service configuration and integrated interaction as stimuli on CX and phygital platforms, which subsequently influence patronage intention. Data were obtained from 159 respondents with prior experience using phygital platforms, collected via an online questionnaire distributed through social media channels in two major provinces of Indonesia, Central Java and the Special Region of Yogyakarta. The empirical findings reveal that integrated interaction significantly enhances both CX and perceptions of phygital platforms. However, the phygital platform itself does not significantly enhance CX, it does contribute to increased patronage intention. Furthermore, CX is identified as a crucial mediating variable, exerting both direct and indirect effects on patronage intention. These results highlight the strategic importance of designing and implementing phygital platforms that effectively integrate physical and digital components to meet customer needs. JEL: D12, M15, M21.
Co-Authors Anton Prasetyo Baehaqi, Muhammad Dani Rizana Naryananda, Habib Pijar Bawana