Article Per Year (5 Year)
p-Index From 2020 - 2025
1.642
P-Index
This Author published in this journals
All Journal IQTISHADIA Jurnal Ekonomi dan Bisnis Islam Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi JCSE: Journal of Community Service and Empowerment
Baehaqi, Muhammad
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Non-Muslim Customer Acceptance Behavior Toward Halal Products in Yogyakarta Baehaqi, Muhammad; Cahyono, Ragil Setyo; Prasetyo, Anton
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.21971

Abstract

This research aims to generate practical empirical insights into the acceptance behavior of non-Muslim consumers towards halal products in Yogyakarta. The foundational framework employed for this study is Ajzen’s Theory of Planned Behavior (TPB), with the incorporation of determinants such as knowledge and religiosity, along with the integration of habit-related variables. The study was conducted in Yogyakarta Province, considered a microcosm of Indonesia, representing the diversity of subjects relevant to this research. Data was collected from five regencies/cities in Yogyakarta by administering questionnaires and analyzed using the Structural Equation Model (SEM) with the wrapPLS 7.0 application. The findings reveal that all variables positively influence acceptance attitudes and behaviors. Nonetheless, certain variables do not significantly contribute to the outcomes. Acceptance attitudes and behaviors are primarily shaped by the subjective norm variables and planned behavior control, and this aligns with theoretical expectations. The research outcomes establish interpersonal behavior as a suitable model for further development into a behavioral framework for the acceptance behavior of nonMuslim consumers towards halal products. Theoretically, this research initiates a discourse in the domain of consumer behavior theory, specifically in the realm of interpersonal behavior. In practical terms, the findings can aid businesses in tailoring their communication strategies with customers.
NURTURING CUSTOMERS LOYALTY ON ISLAMIC BANK: THE ROLE OF SATISFACTION AND TRUST AS MEDIATION Riptiono, Sulis; Baehaqi, Muhammad
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 10 No. 1 (2024): JANUARY - JUNE 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v10i1.44849

Abstract

Introduction: Customer loyalty is a fundamental point in relational marketing that must be maintained and maintained by service providers. The urgency of nurturing loyalty of customers is the goal of this research, namely by developing a framework of customer loyalty in shariah banks using the antecedents to be tested. Method: A total of 250 Indonesian Islamic bank customers in Central Java were used as respondents taken using a convenience sampling technique. The collected data were tested, and the data were analysed using SEM with the AMOS statistical software. Result: The finding of the study shows from the nine hypotheses, there are six hypotheses accepted and three hypotheses rejected. High intrinsic religiosity of customers will increase customer satisfaction, trust and loyalty. Meanwhile, extrinsic religiosity is only able to make customers believe in Islamic banks, but is unable to influence satisfaction and loyalty. Other findings show that customer loyalty is based on their trust in Islamic bank services but is not directly influenced by satisfaction. Conclusion and Suggestion: Meanwhile, customer trust in Islamic banks is formed because of their satisfaction with the service. Although satisfaction is not significant on loyalty, its impact can affect trust, and trust is the key to increasing loyalty. This study's findings offer a new perspective on Islamic bank marketing strategies. By promoting proper service, product development, and operational excellence, these strategies can help build customer trust.
Literasi Pemberdayaan Ekonomi Kaum Perempuan Nahdliyin (NU) Melalui Phygital Marketing Di Kabupaten Kebumen Baehaqi, Muhammad; Rizana, Dani; Ahmad Syarifudin; Anton Prasetyo; Awaludin Abid; Eko Wardoyo
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.824

Abstract

The aim of this service is to provide assistance and facilitation to Nahdliyin women business actors so that they have independence and business skills. Providing enforcement of the informal sector as an advanced, competitive and productive business entity, as well as mobilizing the potential of existing resources as a community business force that can support the family economy. Devotion answers existing problems such as limited resources, existing business, product limitations and limited market reach. Service is carried out using a participatory method by placing partners as holders of a more dominant role. The service begins with training, then a business cluster is formed and the formation of business entities is facilitated for partners.
Pengaruh Healty Lifestyle, Perceived Quality dan Perceived Value Terhadap Keputusan Pembelian Sepeda Jenis Roadbike Merk Polygon: Studi pada Pengguna Sepeda Jenis Roadbike Merk Polygon di Kabupaten Kebumen Lutfi, Farid Zain; Baehaqi, Muhammad
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 4 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i4.129

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh healthy lifestyle, perceived quality, dan perceived value terhadap keputusan pembelian sepeda jenis roadbike di Kabupaten Kebumen. Data sampel yang diambil dalam penelitian ini yaitu pengguna sepeda jenis roadbike di Kabupaten Kebumen yang berjumlah 100 orang sebagai responden. Instrumen atau alat pengumpulan data dalam penelitian ini menggunakan angket/kuisioner. Alat analisis dalam penelitian ini yaitu menggunakan analisis regresi linier berganda. Teknik analisis data yang digunakan dalam penelitian ini antara lain analisis kualitatif dan analisis kuantitatif yang terdiri dari uji validitas, uji reliabilitas, uji t, uji f, uji regresi linier berganda (skala likert). Data dianalisis menggunakan SPSS 25 for windows. Dari hasil membuktikan hipotesis pertama bahwa healthy lifestyle secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian. Dari hasil hipotesis kedua membuktikan bahwa perceived quality berpengaruh signifikan terhadap keputusan pembelian. Dari hasil hipotesis kedua membuktikan bahwa perceived value berpengaruh signifikan terhadap keputusan pembelian. Dari hasil hipotesis keempat membuktikan bahwa healthy lifestyle, perceived quality, dan perceived value secara simultan atau bersama-sama berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Keragaman Produk, Kualitas Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan di Pusaka Indah Swalayan Yulianti, Lina; Baehaqi, Muhammad
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 1 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i1.436

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh keragaman produk, kualitas pelayanan dan store atmosphere terhadap kepuasan pelanggan di pusaka indah swalayan, baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah pelanggan di pusaka indah swalayan. Teknik pengambilan sampel yang dilakukan menggunakan teknik incidental sampling. Jumlah sampel dalam penelitian ini adalan 100 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner yang menggunakan skala likert. Teknik analisa data dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas, dan uji normalitas), uji regresi linear berganda, uji hipotesis (uji parsial/ uji t dan uji simultan (uji f), dan koefisien determinasi). Pengolaha data dalam penelitian ini mengunakan software SPSS (Statistic Package For the Social Sclences) versi 26.0. Hasil penelitian ini menunjukan bahwa keragaman produk berpengaruh signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, store atmosphere tidak berpengaruh signifikan terhadap kepuasan pelanggan. Keragaman produk, kualitas pelayanan, store atmosphere berpengaruh signifikan secara simultan (bersama-sama) berpengaruh terhadap kepuasan pelanggan di pusaka indah swalayan
Pengaruh Kualitas Pelayanan, Suasana Café dan Fasilitas Terhadap Kepuasan Konsumen pada Warung Kopi Bike Gombong Hidayah, Alfina Dwi Nur; Baehaqi, Muhammad
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 5 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/nnkwst66

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, suasana café, dan fasilitas terhadap kepuasan konsumen di Warung Kopi Bike Gombong. Data dikumpulkan melalui kuesioner kepada 100 responden menggunakan teknik purposive sampling. Variabel yang diteliti meliputi Kualitas Pelayanan (X1), Suasana Café (X2), Fasilitas (X3), dan Kepuasan Konsumen (Y). Analisis dilakukan menggunakan uji validitas, reliabilitas, asumsi klasik, uji hipotesis, dan regresi linear berganda dengan SPSS 25. Hasil menunjukkan seluruh variabel valid, reliabel, serta memenuhi asumsi klasik. Kualitas pelayanan dan fasilitas berpengaruh terhadap kepuasan konsumen, sedangkan suasana café tidak berpengaruh. Nilai Fhitung sebesar 8,143 > Ftabel 2,70 dan signifikansi 0,000 < 0,05, menunjukkan bahwa secara simultan kualitas pelayanan, suasana café, dan fasilitas berpengaruh terhadap kepuasan konsumen.
The Acceptance Model of Halal Food Products Toward Indonesian non-Muslim Customers Baehaqi, Muhammad; Rizana, Dani; Cahyono, Ragil Setyo
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.15326

Abstract

The purpose of this study was to determine the model of acceptance of halal food products among non-Muslims in Indonesia. The proposed acceptance model is built through the collaboration of various combinations of theories such as Action Reaction Theory (TRA), Planned Behavior Theory (TPB), and Triandis Model (Triandm). This combination produces a new construct of acceptance model through the variables of inner perspective, the credibility of the halal logo, and habits as latent variables, while the acculturation variable as a mediating variable.The research was conducted in Indonesia with 317 respondents taken using non-probability sampling technique through purposive sampling method in 24 provinces. The proposed model shows positive and significant results. The inner perspective as a construct that represents a combination of norm variables in TRA and TPB, as well as social variables in TRIANDM shows positive results on acceptance and also positive on acculturation. Likewise with the credibility of the halal logo and the habit of convincing with a positive relationship to acculturation, but in relation to acceptance, the habit shows an insignificant value. Acculturation is a very decisive variable in this study, besides having a significant influence on customer acceptance it is also a mediation for other constructs.The findings in this study indicate the alignment of the model in the propositions tested. The research results also prove the theoretical alignment of several combinations of theories. Finally, because it was not found in previous research in a similar study, this research can be a pioneer in formulating an appropriate model of acceptance for non-Muslim consumers in Indonesia towards halal food.
Co-Authors Agustyan, Rezana Ahmad Syarifudin Anton Prasetyo Awaludin Abid Cahyono, Ragil Setyo Dani Rizana Eko Wardoyo Hidayah, Alfina Dwi Nur Lina Yulianti Lutfi, Farid Zain Riptiono, Sulis