Garuda - Garba Rujukan Digital

Upaya Mengatasi Golput pada Pemilu 2014 Lidya Wati Evelina; Mia Angeline
Humaniora Vol. 6 No. 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3302

Data from General Election Commission (KPU) said the 2009 election abstentions level is still relatively high , ie 49,212,161 non voters (29.1%) of the 176,411,434 voters. The low political participation of Indonesian society is caused by many cases convoluting political parties, the lack of potential figure of political parties, and the decline of the party's image. Research aims to find the 2014 election socialization efforts of the General Election Commission to reduce the level of abstentions and how the media shape public opinion to reduce the abstentees. Research used qualitative method with data collection through interview and literature. Data were analyzed with data reduction and triangulation. The study found the socialization media used for 2014 election were national and regional media socializing to various schools and universities in Indonesia. KPU also recruited agents of socialization in 2014, put up posters and banners, did activities along with agents of socialization, and increased the number of polling stations (TPS). KPU disseminated the information to the mass media to be publicized. The goal is to involve the community and to contribute to the success of the election. Electronic mass media need to make a program that helps the socialization of the election, for example having an open debate of all parties participating in the election in a special slot provided by the government then they explain the program and their pro-people commitments. As conclusions, the commission and the media have not been systematically designing programs that can persuade public to participate in the election of 2014. Research recommends the media to make a program that is interactive and engaging based on local tastes and culture to provide a common understanding about the 2014 election.

Mitos dan Budaya Mia Angeline
Humaniora Vol. 6 No. 2 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i2.3325

This article describes the role of myth and some universal themes of myth, such as the creation of the world, a huge flood, death, and the end of the world. Almost all the world's myths concern this universal themes, as seen from the similarity of some of the myths followed by many cultures in the world. These myths have primary functions to human’s behavior and attitude because people keep telling almost the same myths to their predecessors. The goals for this research are (1) knowing the functions of myths with famous themes from various culture and (2) knowing the background and relationship between myths and modern culture. The result describes the relationship between the cultural myths, where the core of the story is the truth of humanity. In addition, myth acts as a template to organize their daily activities as well as human activity, but it also serves to introduce human to a greater power in the universe. The values in each story will be interpreted as rules and customs that must be met, and this has resulted in the emergence of a culture passed down from generation to generation.

Game and Digital Culture: A Study on Hay Day Game Mia Angeline
Humaniora Vol. 7 No. 1 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i1.3393

Digital games are a commercial product developed and distributed by media companies and often uses characters or scenarios of movies, books, and comics. The digital game play comes from individual media consumption patterns. Playing digital games also offer experience and satisfaction based on interactive communication technologies and immersive gameplay. In this digital age, digital games became more social-based, which means they implement the need to invite friends on social media to come into play and help each other in the game. The problems of this study was to determine what factors make Hay Day popular among the players and to find out how Hay Day changing the social patterns interaction of the players. This study aims to look at the functions of digital games in the context of communication with relations in social media and why certain games can achieve very high popularity, while other games failed miserably. This research focuses on Hay Day. The method used is descriptive qualitative approach with case study method. Data collection is using interviews with players active in the game, as well as observation and literature studies. The results showed that a game may gain popularity if someone has a social media environment prior to play. Interactive concept, simulation, and fantasy game technology are also the reason Hay Day became very popular. The perception that the digital game player who formerly regarded as anti-social experience has shifted in the concept of digital game-based social bookmark. Players who have a lot of friends in games are seen as someone who has a lot of friends and a high social level. This is in line with the functions of a traditional game in Indonesian culture, where the region has a wide variety of games to be played together and motivate positive social interaction. Function of digital games also increased, other than playing the game as entertainment, but also now the game became one of the effective tools to convey the message to the public.

Perspektif Karyawan Perbankan pada Komunikasi Internal dengan Two-Way Symmetrical Communication dan Internal Marketing Mia Angeline
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3423

The article investigates the internal communication in the two branches of foreign banks in Kelapa Gading from the perspectives of two-way symmetrical communication and internal marketing. The second problem investigated is the effectiveness of the use of email as a means of internal communication. Data were collected through interviews and literature. The results showed that the perception of employees not in accordance with the concept of two-way communication and internal marketing, but this policy has led the organization to these concepts. In the use of email, employee perceptions still see that the email is an effective internal communication media despite having many weaknesses.

Image Does Matter Personal Style Vs Professional Image Mia Angeline
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3502

In today’s professional world, one of the most widely ethical topics discussed is about employee’s personal style, that is unique, but cannot be categorized as professional. Personal style is considered as one of the rights of employees to express themselves and is not be regulated by the company. However, image of the company is reflected in the personal style and appearance of its employees. Therefore, this article examines the importance of personal style and the impacts on professional image as perceived by executives from various industries in Jakarta. Data were collected through interviews and literature. Results showed personal style is very important in the industry related to customer relations and retention, as well as personal style has a significant impact on the professional image of the individual and the company.

Towards Cyber City: DKI Jakarta and Surabaya Provincial Government Digital Public Services Mia Angeline; Lidia Evelina; Vini Mariani Siregar
Humaniora Vol. 7 No. 4 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i4.3597

The goal of this research was to do a comparative study on the use of information technology in DKI Jakarta Provincial Government through Jakarta.go.id website and Surabaya City Local Government through Surabaya.go.id website. This research focused on public services and interactive use of communication media. Research method used was descriptive qualitative. Data were collected through a depth interview with Jakarta.go.id and Surabaya.go.id website administrators, observation of digital data, literature review, and through secondary data. Data analysis was done through a constant comparative technique. The results indicates that diffusion innovation theory is used by provincial government to give digital public services. It means that the government is seeking people to adopt the use of information technology in the interaction with the government. Local and Provincial Government provides a media center for public services, which the public can access information and provide input to the government. Some of the challenges show that society is not fully ready to change from conventional public services to digital public services received from the government. There is a massive need to educate society while also providing free mobile internet services. Other than that, there is also a gap in internal governmental human resources skill and competences. As a solution to some of these problems, both DKI Jakarta and Surabaya Provincial Government need to apply information technology to achieve e-government and cyber city.

Symbolic Convergence in A Social Movement: A Case of “Pengumpulan Satu Juta Ktp” by Teman Ahok Mia Angeline
Humaniora Vol. 7 No. 4 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i4.3606

Internet plays an important role in modern social movements. One of the modern social movements succeeded in Jakarta was initiated by Teman Ahok named "Pengumpulan Satu Juta KTP Untuk Ahok". The article was a part of a larger research about cyberurban space in a social movement. Therefore, the research question was, “how was imaginaries in cyberurban space concept in “Pengumpulan Satu Juta KTP” social movement by Teman Ahok?” This study used the qualitative method. Data were collected using virtual ethnography method, with the observation of a video posted by Teman Ahok. Data were analyzed using Bormann’s Fantasy Theme Analysis. The results of this study form in three fantasy themes that describe the comments about “Jakarta Butuh Kamu, Ayo Bergerak Sekarang” video. These themes are “goodwill has to be supported”, “I am ready to support Ahok, but how?”, and “Ahok is not fit to lead”. All these fantasy themes are in favor of “it’s difficult but it is possible” rhetorical vision. The fantasy themes have emerged, and rhetorical vision is formed that linked all the fantasy themes. It can be concluded; that symbolic convergence has taken place in the dissemination of “Jakarta Butuh Kamu, Ayo Bergerak Sekarang” video.

Participatory Culture in Indonesian Communities: A Study of #Gerakbersama Campaign Mia Angeline; Yuanita Safitri
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4273

The research aimed to provide an overview on how digital conversation and participatory culture processes take place in Indonesian communities in #GerakBersama campaign. This research used a qualitative approach with case study methods. The results show that digital conversations in the #GerakBersama campaign are mostly triggered by content shared by the initiators. However, most accounts who share the content or hashtags in social media are organizations. In short, the digital conversation of this campaign is still a one-way conversation from the initiators to the public. In #GerakBersama campaign, the process of forming participatory culture begins with the existence of a society that has the same concern and a feeling of disgust about violence against women. The existence of this similarity is also reinforced by the characteristics of new media which allows users to share and create participatory culture.

SOCIAL MARKETING ASPECT IN ANTI-VIOLENCE AGAINTS WOMEN CAMPAIGN IN INDONESIA Yuanita Safitri; Mia Angeline
INJECT (Interdisciplinary Journal of Communication) Vol 4, No 1 (2019)
Publisher : IAIN Salatiga

This article aims to answer how anti-violence against women campaigns and social marketing aspects are carried out by the four selected institutions or communities in 2016-2018 period. The four institutions chosen were UN Women, the Alliance of New Men, Indonesian OBR, and The National Commission on Violence Againts Women. The four institutions were chosen because they were considered as the most active institutions or communities in voicing the issue through online media. This research used descriptive qualitative approaches and case study methods. The result shows that the anti-violence against women campaign from four institutions is included in the social marketing concept and uses the marketing mix. Products sold are not like the commercial marketing, but the 16 Days Anti Violence Against Women event, and information to the target audiences. The price concept used is non-monetary incentives, and the distribution channels used are quite diverse, both online and offline.

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