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All Journal Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam Jurnal Inovasi Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Wati Rahayu
STIE Gema Widya Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Kombinasi Digital Marketing, Marketing Konvensional Dalam Strategi Pemasaran Produk UMKM Di Kampung Cikandang Wati Rahayu; Linda Novianti; Yuliani Istiqomah
Jurnal Inovasi Masyarakat Vol. 4 No. 1 (2024): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jim.v4i1.1959

Abstract

Digital Marketing is product marketing through digital media, while conventional marketing uses traditional media such as print, television and radio. The majority of MSMEs in Cikandang Village choose to use these two promotional systems, especially for culinary products because they are considered more effective. This research was carried out using documentation data collection techniques with MSMEs in Kp. Cikandang Rw. 06 Etc. Cileunyi Kulon. The research results show that combining digital marketing and conventional marketing in product marketing strategies is effective in reaching a wider market. This combination has proven to be very effective for marketing products sustainably. MSME players can expand their marketing reach by combining two marketing systems, namely using various digital media such as Go Food, Grab Food, Shopee Food, Whatsapp and other platforms provided by business owners as part of marketing, and at the same time business owners can promote their products. with a direct marketing system (conventionally) with the aim of achieving a wider market share
PERSEPSI CIVITAS AKADEMIKA TENTANG LGBT DALAM TINJAUAN HUKUM ISLAM DAN HAK ASASI MANUSIA SERTA UPAYA DALAM MENANGKAL PERTUMBUHANNYA DI LINGKUNGAN KAMPUS Novianti, Linda; Rahmadika, Sarah; Rahayu, Wati
Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam Vol 5, No 1 (2024): Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam
Publisher : Fakultas Syariah dan Hukum UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/as.v5i1.34000

Abstract

AbstractThis research aims to determine the perception of the academic community towards LGBT in the campus environment, LGBT from the perspective of Islamic Law and Human Rights, as well as efforts to prevent the growth of LGBT in the campus environment. The method used in this research is qualitative, with data collection techniques through interviews and literature studies from relevant books, laws and articles. The research results show a diversity of views among the academic community towards LGBT. These diverse perceptions affect social relations in the campus environment and create challenges in achieving inclusivity. As for Islamic law, same-sex relationships are considered to violate religious norms based on the interpretation of the verses of the Koran and al-Hadith. Meanwhile, from a human rights perspective in Indonesia, LGBT people have their human rights protected, including the right to health, as regulated in Article 25 of the UDHR. However, it should be noted that protecting the human rights of LGBT people is not always related to the recognition or legalization of sexual orientations that are considered deviant. This perspective is reflected in Law of the Republic of Indonesia Number 1 of 1974 concerning Marriage. Then, efforts to prevent the growth of LGBT in the campus environment can be carried out through seminars, campaigns regarding the impact of LGBT, as well as building collaboration with NGOs to formulate firm policies regarding the negative impact of LGBT.
Manajemen Berbasis Cipta, Rasa, dan Karsa dalam Membangun Budaya Etika Pengelolaan Sampah: Studi Kasus Kota Bandung Wati Rahayu; Hari Imbrani; Abdul Patah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6084

Abstract

Waste management in urban areas, especially in the city of Bandung, faces complex challenges that require strategies based on local values. This study examines how the concepts of Cipta, Rasa, and Karsa can be integrated into managerial practices in order to strengthen the ethical culture of waste management. Using a qualitative approach and case study design, data was obtained through a literature study by collecting, studying and reviewing various scientific literature and documents to find relevant information and then conduct field observations, as well as documentation of community and local government activities involved in waste management. The findings show that the application of the values of Cipta (creative ideas), Rasa (social care and empathy), and Karsa (initiative to act) can form responsible and ethical collective behavior in managing the environment. This approach encourages the emergence of community-based leadership and synergy between the community and government apparatus, which has an impact on increasing citizen awareness and participation. This study recommends the importance of integrating local values in public management systems, especially in dealing with urban environmental issues. In addition to making practical contributions, this research also makes a theoretical contribution to the development of a management model based on local cultural wisdom in Indonesia.
Co-Authors Abdul Patah Hari Imbrani Linda Novianti Rahmadika, Sarah Yuliani Istiqomah