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All Journal Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan EKOBIMA Ekonomi Bisnis dan Manajemen Jurnal Adiguna Pengabdian Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan
Wati Rahayu
STIE Gema Widya Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Kombinasi Digital Marketing, Marketing Konvensional Dalam Strategi Pemasaran Produk UMKM Di Kampung Cikandang Wati Rahayu; Linda Novianti; Yuliani Istiqomah
Jurnal Inovasi Masyarakat Vol. 4 No. 1 (2024): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jim.v4i1.1959

Abstract

Digital Marketing is product marketing through digital media, while conventional marketing uses traditional media such as print, television and radio. The majority of MSMEs in Cikandang Village choose to use these two promotional systems, especially for culinary products because they are considered more effective. This research was carried out using documentation data collection techniques with MSMEs in Kp. Cikandang Rw. 06 Etc. Cileunyi Kulon. The research results show that combining digital marketing and conventional marketing in product marketing strategies is effective in reaching a wider market. This combination has proven to be very effective for marketing products sustainably. MSME players can expand their marketing reach by combining two marketing systems, namely using various digital media such as Go Food, Grab Food, Shopee Food, Whatsapp and other platforms provided by business owners as part of marketing, and at the same time business owners can promote their products. with a direct marketing system (conventionally) with the aim of achieving a wider market share
PERSEPSI CIVITAS AKADEMIKA TENTANG LGBT DALAM TINJAUAN HUKUM ISLAM DAN HAK ASASI MANUSIA SERTA UPAYA DALAM MENANGKAL PERTUMBUHANNYA DI LINGKUNGAN KAMPUS Novianti, Linda; Rahmadika, Sarah; Rahayu, Wati
Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam Vol 5, No 1 (2024): Al-Ahwal Al-Syakhsiyyah: Jurnal Hukum Keluarga dan Peradilan Islam
Publisher : Fakultas Syariah dan Hukum UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/as.v5i1.34000

Abstract

AbstractThis research aims to determine the perception of the academic community towards LGBT in the campus environment, LGBT from the perspective of Islamic Law and Human Rights, as well as efforts to prevent the growth of LGBT in the campus environment. The method used in this research is qualitative, with data collection techniques through interviews and literature studies from relevant books, laws and articles. The research results show a diversity of views among the academic community towards LGBT. These diverse perceptions affect social relations in the campus environment and create challenges in achieving inclusivity. As for Islamic law, same-sex relationships are considered to violate religious norms based on the interpretation of the verses of the Koran and al-Hadith. Meanwhile, from a human rights perspective in Indonesia, LGBT people have their human rights protected, including the right to health, as regulated in Article 25 of the UDHR. However, it should be noted that protecting the human rights of LGBT people is not always related to the recognition or legalization of sexual orientations that are considered deviant. This perspective is reflected in Law of the Republic of Indonesia Number 1 of 1974 concerning Marriage. Then, efforts to prevent the growth of LGBT in the campus environment can be carried out through seminars, campaigns regarding the impact of LGBT, as well as building collaboration with NGOs to formulate firm policies regarding the negative impact of LGBT.
Manajemen Berbasis Cipta, Rasa, dan Karsa dalam Membangun Budaya Etika Pengelolaan Sampah: Studi Kasus Kota Bandung Wati Rahayu; Hari Imbrani; Abdul Patah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6084

Abstract

Waste management in urban areas, especially in the city of Bandung, faces complex challenges that require strategies based on local values. This study examines how the concepts of Cipta, Rasa, and Karsa can be integrated into managerial practices in order to strengthen the ethical culture of waste management. Using a qualitative approach and case study design, data was obtained through a literature study by collecting, studying and reviewing various scientific literature and documents to find relevant information and then conduct field observations, as well as documentation of community and local government activities involved in waste management. The findings show that the application of the values of Cipta (creative ideas), Rasa (social care and empathy), and Karsa (initiative to act) can form responsible and ethical collective behavior in managing the environment. This approach encourages the emergence of community-based leadership and synergy between the community and government apparatus, which has an impact on increasing citizen awareness and participation. This study recommends the importance of integrating local values in public management systems, especially in dealing with urban environmental issues. In addition to making practical contributions, this research also makes a theoretical contribution to the development of a management model based on local cultural wisdom in Indonesia.
Exploration Of Paylater Usage Behavior And Its Implications For Financial Distress Vulnerability Among University Students Nisa Septiani; Wati Rahayu; Iwan Setiawan
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2914

Abstract

This study aims to explore the behavior of Buy Now Pay Later (BNPL) usage and its implications for Financial Distress among university students. A qualitative exploratory approach was employed to gain an in-depth understanding of students’ financial behavior in the context of digital credit. Data were collected through semi-structured in-depth interviews with students who actively use paylater services and analyzed using thematic analysis. The findings indicate that paylater usage is largely driven by consumptive needs, supported by ease of access, payment flexibility, and lifestyle influences. Students often perceive paylater as a practical financial solution; however, they tend to exhibit overconfidence in their future repayment capacity. This leads to less prudent financial decisions and increases the risk of financial imbalance. The study also finds that such behavior may result in Financial Distress, reflected in cash flow difficulties, delayed payments, and rising financial pressure. Nevertheless, the level of vulnerability varies depending on individual factors such as financial literacy, self-control, and social environment. The study concludes that paylater usage is not merely a financial tool but a behavioral phenomenon. Strengthening financial literacy and self-control is therefore essential to mitigate Financial Distress risks among students.
Kriya Mekar: Inovasi Produk Lokal Kriya Bambu Untuk Meningkatkan Minat Generasi Muda Desa Mekarsari, Kecamatan Selaawi, Kabupaten Garut Wati Rahayu; Nisa Raudatul janah; Nisa Septiani; Yana Mulyana
Jurnal Adiguna Pengabdian Masyarakat Vol 2 No 2 (2026): Jurnal Adiguna Pengabdian Masyarakat Januari 2026
Publisher : Universitas Bhakti Kencana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70410/japm.v2i2.47

Abstract

Kriya bambu moderen adalah salah satu kerajinan yang memiliki nilai ekonomis tinggi. Selain ramah lingkungan, berbagai manfaat dapat dirasakan oleh para pengguna kerajinan ini. Berbagai inovasi kerajinan telah dikembangkan dalam rangka meningkatkan minat masyarakat terhadap kriya bambu. Namun, kurang populernya hasil kerajinan bambu modern di tengah Masyarakat menjadi salah satu penyebab turunnya minat Masyarakat terhadap kerajinan ini. Indonesia yang didominasi oleh penduduk usia produktif, kurang familiar dengan alat-alat rumahtangga tradisional terutama yang terbuat dari bambu. Mereka lebih cenderung menyukai peralatan modern yang dianggap lebih praktis. Penurunan minat terhadap kriya bambu berpengaruh secara signifikan terhadap penurunan pendapatan para pengrajin bambu. Untuk meningkatkan minat dan daya saing kerajinan bambu, dilakukan kegiatan pengabdian masyarakat di Desa Mekarsari, Kecamatan Selaawi, Kabupaten Garut dengan harapan mampu meningkatkan pengetahuan para pengrajin bambu tentang cara pemesaran modern melalui sosial media serta meningkatkan keperdulian generasi muda terhadap kerajinan bambu (Kriya Bambu).Tujuan program ini adalah untuk melatih para pengrajin bambu agar mampu memaksimalkan peggunanan media sosial yang sudah dimiliki agar dapat digunakan sebagai salah satu media pemasaran yang efektif. Pelatihan digital marketing berupa pelatihan membuat akun media sosial, cara melakukan foto produk, pemasaran efektif dan cara membuat konten menjadi focus materi yang diberikan pada para pengrajin. Selain itu dilakukan pendampingan digital marketing yang berkelanjutan dengan selalu melakukan evaluasi. Peningkatan minat generasi muda terhadap kriya bambu modern dapat dilihat dari peningkatan daya jual pengrajin bambu. Berdasarkan evaluasi yang dilakukan. Didapatkan hasil bahwa pasar para pengrajin bambu semakin meluas. Kebanyakan pembeli berasal dari kalangan genersi muda.
Program Pelatihan Digital Marketing untuk Remaja Masjid: Menciptakan Enterpreneur Muda Islami di Desa Karyamekar Pasirwangi Garut : Pengabdian Eti Jumiati; Puspita Chairun Nisa; Wati Rahayu; Ahmad Saepudin; Iman Sulaeman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5253

Abstract

The Digital Marketing Training Program for Mosque Youth in Karyamekar Village, Pasirwangi, Garut, was implemented as a form of community service aimed at improving digital literacy, entrepreneurial skills, and developing the character of ethical young Islamic entrepreneurs. This activity used a participatory approach through preparation, training, and ongoing mentoring. Participants, consisting of mosque youth aged 15–24, were trained in digital content creation, Islamic personal branding, and the use of business social media such as Instagram and WhatsApp Business. The results of the activity showed a significant increase in participants' knowledge and skills, marked by an average increase of 30% in post-test scores and the creation of independently managed digital business accounts. When compared with ten relevant studies in the past five years, this program excels in integrating Islamic values ​​and implementing a continuous mentoring system, which emphasizes the importance of religious ethics and the sustainability of digital training. Thus, this program not only contributes to improving participants' technical competence but also demonstrates that mosques can play a strategic role as centers for technology-based economic, social, and spiritual empowerment in rural areas.
Co-Authors Abdul Patah Ahmad Saepudin Eti Jumiati Iman Sulaeman Imbrani, Hari Iwan Setiawan Linda Novianti Nisa Raudatul Janah Nisa, Puspita Chairun Rahmadika, Sarah Septiani, Nisa Yana Mulyana Yuliani Istiqomah