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All Journal International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research
Leni Susanti
Mahasiswa Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effectiveness Of Social Media Campaigns On Boycott Participation: The Role Of Boycott Attitudes And Motivation Leni Susanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

The efficacy of boycotting brands and companies that affiliate with some issues as a form of nonviolent protest has been subject to growing scrutiny due to several issues impacting the individuals and groups engaged in these movements. This research aims to investigate and ascertain the purchase intention among Indonesian consumers regarding their participation in boycott activities following the global call to boycott products. The population in this study are students who actively use social media and find information about boycotts. A sample of 100 students was used as respondents. SmartPLS version 3 is used as an analysis tool. The survey in this study examines the correlation between seven constructs in the context of the boycott issue through the use of questionnaires. The findings indicate that social media campaigns have no discernible impact and are not significant in influencing purchase intention. And the rest constructs have effect and significant to purchase intention.
The Prominent Of Local Products Following Boycott Calls Leni Susanti; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1012

Abstract

Boycotting is a potent strategy for generating awareness, particularly on current matters. It plays a role in driving societal change and actively involves individuals in addressing the pressing issues of the globe. This study aimed to investigate the influence of customer’s perspective and economics independence to purchase intention in order to escalate the sales of domestic products. To meet our goals, we utilized both secondary and primary data sources. First, we reviewed the literature concerning customer’s perception of boycotting, economics independence in order to elevate the purchase intention of customer on local products. Second, to gather the primary data, this study utilizes descriptive-correlational quantitative research methods and employing Smart-PLS for model evaluation. A random sample of 18–55-year-olds of diploma, undergraduate, master and doctoral students. The results show that customer’s perception may elevate the local product’s sales due to the awareness for not buying the products that support Israel. Economics independence also influence the prominence of local product’s selling. It may happen since local producers can provide the same product that many people boycotted. Economics independence triggered positive perception of customer to buy local products. The independence to not import products affiliated with Israel is believed to be able to increase the prestige of local products. This is because people already understand what they are doing, the risks they will face and know what to buy.
Co-Authors Najmudin Setyanto, Refius Pradipta Sudarto Sudarto Weni Novandari