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All Journal Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Ecogen
Amanda Putri Desynta
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Arts Humanities Education Engineering Law, Crime, Criminology & Criminal Justice

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Brand Trust as a Mediator Service Quality and Product Quality on Purchasing Decisions at Sejuta Jiwa Coffee Surabaya Amanda Putri Desynta; Taufik Setyadi; Fatchur Rozci
Jurnal Ecogen Vol. 9 No. 1 (2026): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v9.i1.50

Abstract

The purpose of this study is to explore the impact of service and product quality on purchasing decisions, considering brand trust as a mediator among Kopi Sejuta Jiwa consumers in Surabaya. The approach used is quantitative with a population consisting of Kopi Sejuta Jiwa buyers in Surabaya. The research sample consisted a total of 100 respondents were chosen through accidental sampling. Data collection was conducted via questionnaires and subsequently analyzed using Structural Equation Modeling (SEM), including testing measurement models and structural models, and a bootstrapping process using SmartPLS 4.0 software. Based on the results of data analysis, this study found that good service makes consumers more likely to buy a product. Product quality also influences purchasing decisions. In addition, satisfactory service increases consumer trust in the brand. Brand trust significantly influences purchasing decisions and functions as a mediator in the relationship connecting service quality with purchasing behavior, while product quality does not significantly influence brand trust, and brand trust does not play a mediating role between product quality and purchasing decisions. The results of the study also indicate that product quality and service quality have a significant impact on brand trust and purchase decisions. The coefficient of determination (R²) indicates that the model explains 43% of the variation in brand trust and 69% of the variation in purchase decisions. These findings indicate that factors beyond brand trust influence purchasing decisions at Kopi Sejuta Jiwa Surabaya
Peran Mahasiswa Dalam Mengatasi Permasalahan Sampah Di Kota Surabaya Melalui Pendampingan Program Zero Waste Amanda Putri Desynta; Reza Ardiansyah; Apria Yuvitar Devani Putri; Talitha Athaya Rahman; Gilang Amanda Puspanegara; Ida Syamsu Roidah
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 1 No. 3 (2024): Agustus : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v1i3.65

Abstract

Surabaya as the second-largest city in Indonesia, faces serious challenges in waste management with daily waste generation reaching 1,800.05 tons in 2023, exceeding the capacity of Benowo landfill of 1,400 tons per day. Responding to this excess of 300 tons of daily waste, the Environmental Agency (DLH) of Surabaya City initiated the Zero Waste Village program. This program aims to increase public awareness about environmental cleanliness and waste management, implemented through collaboration between DLH and students from UPN Veteran East Java. The methods used include waste banks, composters, takakura, and processing into ecoenzymes. The program stages include sampling determination, initial waste weighing, intensive socialization, and final weighing. The results are encouraging, with a significant reduction in waste generation to an average of 0.19 kg per day per person after socialization. This success demonstrates the program's effectiveness in changing community behavior and reducing waste volume, providing hope for more sustainable waste management in Surabaya and reducing the excessive burden on the Benowo landfill.
Co-Authors Apria Yuvitar Devani Putri Fatchur Rozci Gilang Amanda Puspanegara Ida Syamsu Roidah Reza Ardiansyah Talitha Athaya Rahman TAUFIK SETYADI