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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Social Research
Arman Hakim Nasution
Institut Teknologi Sepuluh Nopember
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Redesigning the Business Model for the Distribution of Non-Subsidized Fertilizer Based on the Business Model Canvas in the Riau Province Oktiviani Oktiviani; Arman Hakim Nasution
Journal of Social Research Vol. 5 No. 8 (2026): Journal of Social Research
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i8.3353

Abstract

The non-subsidized fertilizer distribution sector in Riau Province faces increasing market demand along with significant challenges related to supply fulfillment, service quality, and business process efficiency. CV Bangun Dinata, as one of the official distributors of non-subsidized fertilizers, experiences limitations within its existing business model, including manual operational processes, unintegrated distribution channels, limited information transparency, and high order cancellation rates. This study aims to redesign the non-subsidized fertilizer distribution business model using the Business Model Canvas (BMC) framework to develop a more adaptive, competitive, and customer-oriented business strategy. This research employed a qualitative case study approach involving interviews, observations, questionnaires, and document analysis. Data were collected from company stakeholders and 30 fertilizer agents using purposive sampling techniques. The analysis process consisted of existing Business Model Canvas mapping, SWOT analysis, gap analysis, identification of Critical Success Factors (CSFs), and development of a proposed To-Be business model validated through service blueprint analysis and operational impact simulation. The results indicate that the existing business model requires improvement, particularly in value propositions, digital channel integration, customer relationship management, and operational activities. The proposed redesign transforms the company from a product-oriented model into a service-oriented business model by implementing digital ordering systems, real-time inventory information, delivery tracking, flexible payment mechanisms, and responsive customer service. The implementation simulation demonstrates potential improvements in fulfillment rates, operational efficiency, and customer satisfaction. In conclusion, the redesigned Business Model Canvas provides a strategic framework for improving distribution performance, strengthening competitiveness, and supporting sustainable business growth for CV Bangun Dinata.
Pendampingan UMKM Kuliner Surabaya melalui Pemetaan Subsektor dan Analisis SWOT Lusi Zafriana; Astrid Kusumowidagdo; Ertien Rining Nawangsari; Arman Hakim Nasution; Anita Hakim Nasution; Rahaju Saraswati; Janet Rine Teowarang
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7535

Abstract

Industri kreatif memiliki peran strategis dalam pertumbuhan ekonomi daerah, termasuk di Surabaya yang menunjukkan keragaman subsektor dan potensi pengembangan yang kuat. Namun, pemetaan awal mengindikasikan bahwa pelaku usaha masih menghadapi tantangan terkait legalitas, manajemen, digitalisasi, akses pembiayaan, dan ekonomi sirkular. Program pengabdian ini bertujuan untuk memetakan 17 subsektor ekonomi kreatif, menentukan subsektor prioritas, serta merumuskan strategi penguatan kapasitas berbasis analisis SWOT. Metode yang digunakan mencakup Focus Group Discussion, survei skala Likert, dan prosedur pemeringkatan subsektor. Hasil pemetaan menunjukkan bahwa subsektor kuliner memiliki tingkat kesiapan tertinggi dan berada pada kuadran Strength–Opportunity, sehingga memiliki peluang pertumbuhan yang kuat. Pendampingan yang dilakukan meningkatkan pemahaman mitra mengenai legalitas usaha, digitalisasi, dan manajemen bisnis. Luaran program berupa dashboard digital pemetaan subsektor yang dapat digunakan sebagai alat pemantauan dan pengambilan keputusan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam memperkuat kapasitas UMKM kuliner Surabaya serta menyediakan model pemetaan subsektor yang dapat direplikasi pada wilayah lain.
Co-Authors Anita Hakim Nasution Astrid Kusumowidagdo Ertien Rining Nawangsari Janet Rine Teowarang Lusi Zafriana Oktiviani Oktiviani Rahaju Saraswati