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All Journal Daya Saing : Jurnal Ilmu Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmiah Edunomika (JIE) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kompetitif
Syurti Primadayani
Institut Az Zuhra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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PENGEMBANGAN MANAJERIAL DALAM MENGHADAPI MASYARAKAT EKONOM DI KELOMPOK LPK DESA SUNGAI PUTIH, KECAMATAN TAPUNG KABUPATEN KAMPAR Azmi, Fauzan; Irawan, Dika; Hidayat, Novit; Primadayani, Syurti; Nurhayati , Nurhayati
Jurnal Pengabdian Kompetitif Vol. 3 No. 1 (2024): Pengabdian Masyarakat Berbasis Pengetahuan: Meningkatkan Kesejahteraan dan Damp
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v3i1.1803

Abstract

This training and managerial development was carried out in Sungai Putih village, Tapung sub-district, Kampar regency. At this training event, material and skills that were important in facing the challenges of the world of work were presented. Participants were encouraged to recognize and apply the techniques and methods that they must have in order to be able to win the competition in in the world of work and business, in good management, before carrying out an activity or business, business actors must master the most basic things in achieving goals such as careful planning, good organization, implementation in accordance with planning up to the evaluation stage in each division. Thus, this training provides significant benefits for participants both in increasing their knowledge about good managerial management and improving their skills in dealing with complex problems in the world of work. Participants are expected to be able to apply the knowledge they have acquired in an effort to achieve work that suits their abilities and abilities. skills possessed.Keywords: Training, managerial, economic society
MANAJEMEN EDUKASI PENGELOLAAN SAMPAH YANG BAIK DAN BENAR PADA SMK MUHAMMADIYAH 3 TERPADU PEKANBARU Azmi, Fauzan; Irawan, Dika; Hidayat, Novit; Primadayani, Syurti; Nurhayati , Nurhayati
Jurnal Pengabdian Kompetitif Vol. 3 No. 1 (2024): Pengabdian Masyarakat Berbasis Pengetahuan: Meningkatkan Kesejahteraan dan Damp
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v3i1.1836

Abstract

This service activity is based on basic questions regarding environmental management that can be carried out by middle school age children, especially female students at SMK Muhammadiyah 3 Pekanbaru, based on the boundaries of waste science which in English is called waste, which basically includes many definitions of waste, namely substances or objects that no longer used either in the form of waste materials originating from household waste or from factories as industrial waste, waste itself consists of two types, namely organic waste and inorganic waste, both types of waste according to law number 18 of 2008 concerning waste management, waste has become a problem national so that management is needed so that it does not cause negative impacts on public health and the environment The final result desired in this activity is how the students of SMK Muhammadiyah 3 Pekanbaru in particular can understand and understand how to manage waste properly and correctly and understand what the impact is if they do not protect the environment from an early age, and in the future it is hoped that efforts will be made if waste These are reused without undergoing a new process or transformation, for example a drink bottle turns back into a drink bottle
ANALISIS KINERJA KEUANGAN PADA KOPERASI UNIT DESA (KUD) KEBUN SAWIT HARAPAN DESA GABUNG MAKMUR DAN KOPERASI UNIT DESA (KUD) JAYA MAKMUR DESA KUMBARA UTAMA KABUPATEN SIAK Nurhayati, Nurhayati; Primadayani, Syurti
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2118

Abstract

This study aims to analyze and compare the financial performance of two Village Unit Cooperatives (KUD): KUD Kebun Sawit Harapan in Gabung Makmur Village and KUD Jaya Makmur in Kumbara Utama Village, Siak Regency, during the 2015–2017 period. The analysis employed financial ratios such as Return on Assets (ROA), Net Interest Margin (NIM), Debt to Equity Ratio (DER), and Total Asset Turn Over (TATO). The research used a quantitative descriptive method with a comparative approach, and the data analysis technique applied was the independent sample t-test. The results showed that only the DER ratio had a significant difference between the two cooperatives, while the ROA, NIM, and TATO ratios did not show any significant differences. This indicates that capital structure stability is the primary differentiator in the financial performance of the two cooperatives, whereas efficiency and profitability are relatively similar. Keywords: Financial Performance, Village Unit Cooperative, DER, ROA, NIM,
EDUKASI PENGELOLAAN KEUANGAN DI ERA DIGITAL PADA MASYARAKAT DESA PANCURAN GADING KECAMATAN TAPUNG KABUPATEN KAMPAR Primadayani, Syurti; Irawan, Dika; Azmi, Fauzan; Hidayat, Novit; Nurhayati, Nurhayati
Jurnal Pengabdian Kompetitif Vol. 4 No. 1 (2025): Pemberdayaan Masyarakat dan UMKM melalui Inovasi, Pendidikan, dan Keuangan Digi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i1.2122

Abstract

This service is based on the interest of the Service Team in financial management education and how to improve skills, knowledge, and in dealing with the economic community, because Management is a milestone in implementing an activity where the success of an activity depends on how the management or management of the activity is. In general, good Human Resources will greatly affect the social and economic aspects of a good society. The desired end result of this activity is how the Pancuran Gading Village Community, Tapung District, Kampar Regency in particular can understand and comprehend how to properly and correctly educate on Digital Era Financial Management and understand the impacts of not protecting the environment from an early age, and in the future it is hoped that there will be efforts made so that Digital Era Finance can be utilized by the community
Deconstructing Sophisticated Greenwashing: A Meta-Synthesis of Sustainability Communication Strategies on Social Media and Their Impact on Consumer Skepticism Azmi, Fauzan; Irawan, Dika; Primadayani, Syurti; Siregar, Prima Andreas
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2201

Abstract

The rise of sophisticated greenwashing on social media has revealed a sharp increase in misleading sustainability communication strategies, triggering consumer skepticism about sustainability claims. This study aims to identify a typology of advanced greenwashing strategies and analyze their impact on consumer skepticism through persuasion, signaling, and attribution theories. Using a literature-based approach, data were gathered from recent academic sources relevant to greenwashing, social media and consumer behavior. The findings indicate that inauthentic sustainability narratives enhance the perception of manipulation, leading to brand distrust. This study proposes a conceptual framework that outlines the relationship between greenwashing tactics, consumers’ cognitive evaluation processes, and the emergence of skepticism in response to non-transparent communication.
ANALISIS PENGARUH PERTUMBUHAN PENJUALAN, PERPUTARAN MODAL KERJA DAN LEVERAGE TERHADAP PROFITABILITAS PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) TAHUN 2011 – 2016 Primadayani, Syurti
Jurnal Daya Saing Vol. 10 No. 1 (2024): Dinamika Kinerja Bisnis, Perilaku Konsumen, dan Pengembangan SDM dalam Berbaga
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i1.1642

Abstract

Abstract: This research aimed to find out the effect of the sales growth, working capital turnover and leverage to profitability at automotive company listed on the Indonesia stock exchange (idx). Method of analysis is used was a multiple linear analysis. Research results are obtained, sales growth and working capital turnover partially do not has significant effect to profitability, while the leverage affect significantly to profitability. Hypothesis test simultaneously do not affect significantly to profitability. Finally the author suggested to companies who are investing, so that before making an investment, investors should pay attention to the debt owned by the company. It was proved that leverage gives significant influence towards profitability, so that companies that have a good profitability, it also has good leverage, and the company deserves to be used as a place to invest.
PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP STRUKTUR MODAL DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2014-2018 Primadayani, Syurti
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1725

Abstract

This research aimed to find out the effect of the profitability and liquidity towards capital structure with company size as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange. The method used is multiple linear analysis. The results obtained are partial profitability that does not significantly influence the capital structure, while liquidity has a significant effect on the capital structure. The results of the moderation research found that profitability and liquidity which are moderated by the variable company size only weakens the relationship between profitability and liquidity to the capital structure. Finally the author suggested to companies who are investing, so that before making an investment, investors should pay attention to the debt owned by the company. It was proved that liquidity gives significant influence towards capital structure, so that companies that have a good capital structure, it also has good liquidity, and the company deserves to be used as a place to invest Keywords: Profitability and liquidity
PENINGKATAN MANAJEMEN SDM DAN PEMASARAN PRODUK UMKM KE ARAH DIGITALISASI DI DESA PONGKAI KOTO KAMPAR Syurti Primadayani; Fauzan Azmi; Novit Hidayat; Dika Irawan; Nurhayati Nurhayati; Femitri Eka Putri
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Pemberdayaan Masyarakat Berbasis Inovasi, Digitalisasi, dan Penguatan Kapasitas
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2847

Abstract

This community service program aims to improve human resource management (HRM) capabilities and product marketing of Micro, Small, and Medium Enterprises (MSMEs) towards digitalization in Desa Pongkai Koto Kampar. The main problems faced by MSME actors in the village include limited understanding of HR management, lack of utilization of digital technology, and product marketing that is still carried out conventionally. The implementation methods of the program were conducted through socialization, training, mentoring, and evaluation for MSME actors. The materials provided included effective HR management, digital marketing strategies, the use of social media, and the utilization of marketplaces as promotional and product sales media. The results of the program showed an increase in the knowledge and skills of MSME actors in managing their businesses more professionally and adaptively to technological developments. In addition, MSME actors began utilizing digital platforms to expand their product marketing reach, thereby increasing business competitiveness. Therefore, this program is expected to encourage sustainable digital transformation of MSMEs in Desa Pongkai Koto Kampar and support the improvement of the village community’s economy
PENGARUH STRUKTUR MODAL, PEMEGANG SAHAM DEWAN DIREKSI, DAN PEMEGANG SAHAM KELUARGA TERHADAP KINERJA KEUANGAN Syurti Primadayani; Femitri Eka Putri
Jurnal Daya Saing Vol. 12 No. 2 (2026): Inovasi Manajemen, Kinerja Organisasi, dan Pembangunan Ekonomi Berkelanjutan d
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2940

Abstract

The objective of this research is to analyze the effect of capital structure, board, and family shareholder on financial performance on the all of companies listed in Indonesia Stoct Exchange (BEI). The type of data is secondary data from the financial statements for 2013 to 2015. The sample of this research is 366 companies listed in indonesia stock exchange. The result showed that capital structure, board shreholders, family shareholder, profitabily, and leverage has a positive and significant effect on financial performance. Capital structure has a negatif and unsignificant effect on financial performance. Board shareholders has a negative and unsignificant effect on financial performance. Family shareholder has a positive and unsignificant effect on financial performance. Control variable: profitability has a positive and significant effect on financial performance, and leverage has a positive and unsignificant effect on financial performance
ANALISIS PENGARUH LIKUIDITAS SAHAM, FAKTOR FUNDAMENTAL, DAN RISIKO SISTEMATIK TERHADAP HARGA SAHAM Syurti Primadayani; Putra Budi Ansori
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 4 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i4.21031

Abstract

This study aims to examine the statistical effect of Trading Volume Activity (TVA), Return on Equity (ROE), Debt to Equity Ratio (DER), and systematic risk measured by beta on the stock prices of banking companies listed on the Indonesia Stock Exchange (IDX) during 2021–2025. The study uses secondary data from 11 banking companies, resulting in 55 firm-year observations. The data were analyzed using descriptive analysis and multiple linear regression. The results show that TVA has no statistically significant effect on stock price (B = 0.589; p = 0.799), whereas ROE has a positive and significant effect (B = 0.075; p < 0.001). DER has a negative and significant effect (B = −0.137; p < 0.001), while systematic risk (beta) has a positive and significant statistical association with stock price (B = 0.002; p = 0.014). Simultaneously, the four independent variables significantly explain stock-price variation (F = 27.806; p < 0.001). The adjusted coefficient of determination is 0.665, indicating that the model explains 66.5% of the variation in stock prices, while the remaining 33.5% is associated with factors outside the model. The findings should be interpreted as results from pooled multiple linear regression because the observations consist of repeated firm-year data. Keywords: Trading Volume Activity, Return on Equity, Debt to Equity Ratio, systematic risk, stock price.
Co-Authors Azmi, Fauzan Dika Irawan Dika Irawan Fauzan Azmi Fauzan Azmi Femitri Eka Putri Hidayat, Novit Irawan, Dika Novit Hidayat Novit Hidayat Nurhayati , Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Prima Andreas Siregar Putra Budi Ansori