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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Detti Meilandri
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pemberdayaan Generasi Muda melalui Strategi Pemasaran untuk Meningkatkan Profitabilitas Achiruddin Siregar; Dian Islamiyati; Hilman Hidayat; Detti Meilandri; Nunung Suryana Jamin
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1130

Abstract

The younger generation is the future of the nation and has great potential to drive social and economic change. This activity was conducted using a participatory approach with training, group discussions, and hands-on practice. Many YWKA Vocational School students still have not implemented marketing strategies in a planned and professional manner and do not understand the concept of profitability. The results of the community service demonstrated an increase in participants' understanding of developing marketing strategies to increase profitability. This community service, in the form of training, is effective in improving the skills of the younger generation.
Co-Authors Achiruddin Siregar Dian Islamiyati Hilman Hidayat Nunung Suryana Jamin