Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan

Pemberdayaan Generasi Muda melalui Strategi Pemasaran untuk Meningkatkan Profitabilitas

Achiruddin Siregar (Unknown)
Dian Islamiyati (Unknown)
Hilman Hidayat (Unknown)
Detti Meilandri (Unknown)
Nunung Suryana Jamin (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

The younger generation is the future of the nation and has great potential to drive social and economic change. This activity was conducted using a participatory approach with training, group discussions, and hands-on practice. Many YWKA Vocational School students still have not implemented marketing strategies in a planned and professional manner and do not understand the concept of profitability. The results of the community service demonstrated an increase in participants' understanding of developing marketing strategies to increase profitability. This community service, in the form of training, is effective in improving the skills of the younger generation.

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Journal Info
Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Website

Abbrev

ABDIMASTERAPAN

Publisher

Politeknik Kampar

Subject

Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

Description

Pembangunan bisnis dan usaha kreatif kepada masyarakat Inovasi teknologi informasi dalam bisnis digital Pengembangan perekonomian masyarakat dalam model multidisiplin ilmu Pengembangan pengetahuan masyarakat berwawasan lingkungan, industri, serta integrasi nasional dan harmoni ...