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All Journal Jurnal Ilmiah Edunomika (JIE) RESLAJ: Religion Education Social Laa Roiba Journal
Saifuddin Zuhri
Universitas Islam Darul 'Ulum Lamongan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY ON CONSUMER SATISFACTION WITH PRODUCT QUALITY AS A MODERATING VARIABLE Zunan Setiawan; Saifuddin Zuhri; Djoko Widagdo; Chevy Herli Sumerli A; Evi Sirait
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11536

Abstract

Abstract Customer satisfaction is the most important factor that companies must pay attention to so that their business is able to compete and even dominate the market. There are a number of factors that can influence customer satisfaction, including Customer Experience which is representative of internal factors and Perceived Service Quality is representative of external factors. Different from previous research, this research adds the Product Quality variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research is primary data distributed to 125 Gacoan noodle employees and 125 Gacoan noodle consumers spread throughout Indonesia. The collected data was analyzed using the smart PLS 3.0 analysis tool. The research results show that the respective variables Consumer Experience and Perceived Service Quality have a positive relationship and a significant influence on the Consumer Satisfication variable. Apart from that, the Product Quality variable can moderate the influence of the variables above, the results are even more significant than each direct test of each independent variable on the dependent variable in this research. Keywords: Consumer Experience, Percevied Service Quality, Consumer Satisfication, Product Quality
Optimizing Millennial Farmers' Harvest Results by Maximizing Internet of Things Programs in Lamongan Regency Emmy Hamidah; Saifuddin Zuhri; Idum Satia Santi; Etty Sri Hertini; Yani Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7978

Abstract

                This study is a type of qualitative research with a descriptive approach, namely an approach that describes one by one the main topics in this study. The topics in this study are related to Millennial Farmers, the Internet of Things, and agricultural production results used in this study. The data used in this study are secondary data that researchers obtained indirectly through scientific articles, books, magazines, and other sources used in this study. The data obtained were analyzed by stages of data collection, data selection, data reduction, and drawing conclusions with a more complete explanation in the results and discussion sections. Why is it the choice of millennial farmers? Because millennial farmers are the generation that is most sensitive to and literate in technology. In addition, millennial farmers have a longer term to develop compared to previous generations. In addition, why should it be Lamongan district? Because Lamongan is the largest rice contributor in East Java.
Co-Authors Chevy Herli Sumerli Djoko Widagdo Emmy Hamidah Etty Sri Hertini Evi Sirait Idum Satia Santi Yani Prabowo Zunan Setiawan