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All Journal Jurnal Ilmiah Edunomika (JIE) Tintamas: Jurnal Pengabdian Indonesia Emas Optimal: Jurnal Ekonomi dan Manajemen
Jaelani Jaelani
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health

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Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Edwin Zusrony; Pemilia Sulistyowati; Dhevi Dadi Kusumaningtyas; Gibson Manalu; Jaelani Jaelani; Asri Winanti Madyoningrum; Endang Kustami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Heni Susilowati; Titin Hargyatni; Ratnaningrum Ratnaningrum; Pemilia Sulistyowati; Jaelani Jaelani; Asnawi Hidayat; Kusna Djati Purnama
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
Pengaruh Dimensi Kualitas Kehidupan Kerja terhadap Niat Berpindah Kerja pada Karyawan Milenial Asnawi Hidayat; Jaelani Jaelani; Sunarmi Sunarmi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.9592

Abstract

This study aims to analyze the influence of Quality of Work Life (QWL) on turnover intention in millennial employees in Indonesia by including job satisfaction and organizational commitment as mediation variables. The phenomenon of high job mobility of the millennial generation requires organizations to understand the factors that influence their decision to survive. The study used a quantitative approach with a cross-sectional survey design of 250 millennial employees from various industry sectors. The research instrument included four dimensions of QWL, job satisfaction, organizational commitment, and turnover intention, which were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM–PLS). The results showed that job characteristics were the strongest predictors of job satisfaction and decreased turnover intention, while compensation and benefits had a significant but smaller effect. In contrast, work-life balance and supervisory behavior did not show a significant effect. Job satisfaction was found to have a strong effect on organizational commitment and turnover intention, as well as organizational commitment plays a significant role in reducing the intention to change jobs. Mediation analysis showed that job satisfaction and organizational commitment mediated in part the relationship between QWL and turnover intention. This study emphasizes the relevance of Social Exchange Theory and Job Demands–Resources Model in explaining the dynamics of millennial employee retention and providing important recommendations for organizations in designing work strategies that are more adaptive to the needs of this generation.
Co-Authors Asnawi Hidayat Asri Winanti Madyoningrum Edwin Zusrony Endang Kustami Gibson Manalu Heni Susilowati Kusna Djati Purnama Kusumaningtyas, Dhevi Dadi Pemilia Sulistyowati Ratnaningrum Ratnaningrum Sunarmi Sunarmi Titin Hargyatni