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All Journal International Journal of Social Science Jurnal Pengabdian Mandiri
Moh. Abdul Azis Danubrata
Akademi Pariwisata Siliwangi Tasikmalaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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ANALYSIS OF THE IMPACT OF DIGITAL TECHNOLOGY ON HOTEL OPERATIONS AND MARKETING IN THE INDUSTRIAL ERA 4.0 R. Soni Sumali; Tuti Iriani; Moh. Abdul Azis Danu Brata; Indah Sugiarti; Mila Karmila
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.9176

Abstract

The Industry 4.0 era has brought significant changes to various sectors, including the hospitality industry. This study analyzes the impact of digital technology on hotel operations and marketing, focusing on the implementation of digital tools such as online reservation systems, data analytics, and digital marketing. The research method used is descriptive qualitative with data obtained from literature studies and interviews with hotel managers. The results of the study show that digital technology improves operational efficiency, expands marketing reach, and strengthens customer relationships. However, the implementation of technology also faces challenges such as high costs and the need for human resource training. These findings provide important insights for hotel industry players in utilizing technology to stay competitive in the digital era.
PELATIHAN PERSONALITY DEVELOPMENT BAGI DOSEN DAN TENAGA KEPENDIDIKAN JURUSAN KEBIDANAN POLTEKES KEMENKES DI AKPAR SILIWANGI R. Soni Sumali; Tuti Iriani; Moh. Abdul Azis Danu Brata; Indah Sugiarti; Mila Karmila
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

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Abstract

Personality Development Training aims to improve the interpersonal and professional competence of lecturers and educational staff in the Midwifery Department of the Ministry of Health Polytechnic at the Siliwangi Tourism Academy. In the world of education, a good personality is an important factor in creating a conducive learning environment. This training covers various aspects of self-development, such as communication, emotional management, and professional ethics. This community service method uses a participatory approach with a combination of lectures, group discussions and practical simulations. The evaluation results show that the training had a positive impact on increasing awareness of the importance of personality development in supporting academic and administrative tasks.
Co-Authors Indah Sugiarti Mila Karmila R. Soni Sumali Tuti Iriani