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All Journal Pinisi Business Administration Review Jurnal Administrasi Bisnis Vokatek : Jurnal Pengabdian Masyarakat
Sitti Syarifah Wafiqah Wardah
Universitas Negeri Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Brand Ambassador dan Kualitas produk Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Kabupaten Gowa Fifi Apriani; Risma Niswaty; Aris Baharuddin; Yusi Irensi Seppa; Sitti Syarifah Wafiqah Wardah
Jurnal Administrasi Bisnis Vol 3, No 2 (2024): Mei
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v3i4.61120

Abstract

. Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Kabupaten Gowa. Skripsi. Program Studi Ilmu Administrasi Bisnis. Fakultas Ilmu Sosial dan Hukum. Universitas Negeri Makassar. (Dibimbing Oleh Risma Niswaty dan Muh. Rizal S). Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Baik secara Simultan maupun secara Parsial dimana produk Wardah menjadi fokus penelitian dan Kecamatan Parigi Kabupaten Gowa menjadi objek penelitian. Penelitian ini menggunakan jenis Kuantitatif. Teknik pengumpulan data yang digunakan adalah melalui data primer (Observasi, Kuesioner, dan Dokumentasi). Sampel yang digunakan yaitu sampel yang dirumuskan menggunakan Rumus Slovin sebanyak 100 Responden. Data diperoleh dari hasil penelitian yang diolah dengan menggunakan analisis data dan menggunakan bantuan program perangkat lunak SPSS Statistik 25 yang terdiri dari uji validitas dan uji reliabilitas terhadap instrument penelitian serta Teknik analisis inferensial terhadap data yang diperoleh. Hasil penelitian menunjukkan bahwa variabel Brand ambassador dan Kulitas produk berpengaruh secara parsial dan simultan terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Kecamatan Parigi Kabupaten Gowa. Hal ini dibuktikan berdasarkan Uji Korelasi Uji t dan Uji F serta Uji Koefisien Determinasi terhadap data yang diperoleh. 
Penguatan Pemahaman Mahasiswa Terhadap Peran Ombudsman Dalam Pelayanan Publik Di Fakultas Ilmu Sosial Universitas Negeri Makassar Andi Muhammad Rivai; Yusi Irensi Seppa; Sitti Syarifah Wafiqah Wardah; Andi Tenri Ola Rivai; Andi Akram Nur Risal
Vokatek: Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (Oktober 2023)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v1i3.263

Abstract

This Student Creativity Program (PKM) aims to increase the understanding of students of the Faculty of Social Sciences at Makassar State University about the role of the Ombudsman in public services. With a focus on training and interactive activities, the PKM aims to provide an in-depth understanding of the role of the Ombudsman as well as optimal ways of monitoring and supervision related to public services. Before the PKM, only 40% of students understood the role of the Ombudsman. After participating in PKM activities, students' understanding increased significantly to 75%. This result reflects the positive impact of PKM on increasing students' awareness of the role of the Ombudsman. Students also appreciated this activity, considering it very useful for increasing the role and supervision of the Ombudsman in public services. Thus, this PKM not only contributed to students' understanding but also taught them to participate in ensuring the quality of public services through the role of the Ombudsman.
Quality Perception in Determining the Decision to Buy Omah Oblong Jogja Products Yusi Irensi Seppa; Sitti Syarifah Wafiqah Wardah
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37382

Abstract

Product quality is an important thing when determining the choice of a product made by consumers or customers. Maintaining product quality is essential for businesses to survive in a business world full of competition. This research aims to get a clear picture of how the perception of quality in determining the purchase decision of Omah Oblong Jogja products. The research approach used is qualitative research withphenomenological research which is research that wants to provide, describe, or describe. This research was carried out at Omah Oblong Jogja. The data collection technique used in this study is by using observation (observation), structured interview techniques, and documentation which is a record of past events that can be in the form of writings, drawings, or monumental works. The source of information comes from engaged employees and consumers. Qualitative data processing methods or techniques are carried out in three stages, namely data reduction, data display and conclusioni drawing/verification. In this study, it is intended to get a clear picture of the phenomenon being studied. From this study, it can be concluded that the perception of quality can be seen from product quality, product reputation, product characteristics, and product performance in purchasing decisions. From the quality of the product, it is illustrated that Omah Oblong Yogyakarta pays great attention to the quality of the products produced and efforts to maintain product quality are carried out in several ways. From the product reputation, it is illustrated that the reputation of Omah Oblong Jogja products in the eyes of consumers is very good and customer satisfaction is high. From the characteristics of the product, it is illustrated that this product has characteristics that are easy to recognize and attractive to consumers. From the performance of the product, it is illustrated that the clothing products produced are comfortable because they are made of premium cotton, as well as a medium of expression of Yogyakarta's art and culture through its distinctive designs and motifs and can last a long time. Some of the existing research challenges or problems can still be overcome, one of which is due to the motivation of consumers to want to buy because of the quality and comfort of materials, unique designs with Yogyakarta cultural identity, affordable prices, and brand reputation. 
Co-Authors Andi Akram Nur Risal Andi Tenri Ola Rivai Aris Baharuddin Fifi Apriani Risma Niswaty Rivai, Andi Muhammad Yusi Irensi Seppa