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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia
Endah Widhihastuti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

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Penguatan Entrepreneurial Attitude dan Strategi Digitalisasi Pemasaran bagi Tenant Usaha Kuliner Mahasiswa Adi Satrio Ardiansyah; Devi Ajeng Efrilianda; Endah Widhihastuti; Ratna Nur Mustika Sanusi; Mustika Nur Hasanah
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.10666

Abstract

Every university faces challenges in achieving the Indikator Kinerja Utama Perguruan Tinggi (IKU PT), which requires them to produce graduates with decent job prospects. Entrepreneurship is one of the options. This program strengthens the entrepreneurial attitude and digitalization strategy of student culinary tenant marketing as a way to achieve the IKU. This activity progresses through several stages, including socialization, recruitment, demonstration, mentoring, and evaluation. The results state that the level of participant satisfaction with this program is very good. The students' mindset has developed through an entrepreneurial attitude. Their competence in digitalizing marketing has also developed well. Thus, the students' culinary business tenants can develop, as evidenced by their growing turnover
Co-Authors Devi Ajeng Efrilianda Mustika Nur Hasanah Ratna Nur Mustika Sanusi Satrio Ardiansyah, Adi