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AN ANALYSIS OF VERBAL AND NON-VERBAL SIGNS ADVERTISEMENT IN BALI Ketut Putra Jaya; I Made Perdana Skolastika
Linguistik : Jurnal Bahasa dan Sastra Vol 9, No 3 (2024): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v9i3.515-524

An advertisement is an announcement or news about a product, event or job to convince people to be interested. Verbal and nonverbal are communication tools that humans use to interact, whether through messages, images, and gestures. This study aimed to analyze the verbal and non-verbal signs used in tourism advertisements and explore the meanings of these signs. Travel advertisements are intended to promote tourist attractions or destinations to travelers who are about to take a trip to Bali. The data comes from the Instagram account of Bali 2 Tour. The data was obtained by a qualitative method. The analytical process begins with the analysis of verbal and non-verbal signs based on semiotic theory of (Chandler, 2022). The analysis of the meaning of the linguistic and non-verbal signs was carried out using the meaning theory proposed by Barthes (1977) and the color analysis was performed using the color term theory proposed by Wierzbicka (1996) proposed. The results show that travel advertisements provide information to readers or tourists who are about to travel to Bali about interesting places to visit.

An Analysis of Language Styles in the Movie “Instant Family” Ni Kadek Ayu Siska Sinta Dewi; I Made Perdana Skolastika
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 2 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.2.8109.360-367

This study analyzes the language styles in the movie "Instant Family," a drama directed by Sean Anders and released on Netflix on January 19, 2019. Language style variation is a natural aspect of communication, influenced by social contexts and interlocutors. In "Instant Family," these variations are explored to understand how writers and speakers use language choices, sentence structures, and situational contexts to convey meaning. The research employs a qualitative content analysis approach, involving repeated viewings of the film to identify and categorize language styles based on Martin Joos’ theory: frozen, formal, consultative, informal, and intimate. Each dialogue instance is analyzed in relation to its context and character relationships to illustrate the use of different language styles in character development and emotional expression. The study's descriptive qualitative design reveals five distinct language styles. Analysis identifies thirty instances of these styles within the movie's dialogues, with formal style being the most prevalent, appearing eleven times. This predominance is attributed to the numerous public exchanges led by the protagonist, particularly in scenes involving interactions between the presiding officer and the accused. The study suggests that English Department students further investigate language styles across various sources, including movies, novels, social media, and articles. Analyzing linguistic styles in "Instant Family" is crucial for understanding how language choices shape character development and thematic expression. This research serves as a foundation for future studies in film and communication, exploring the impact of linguistic styles on audiences and narratives

The Characterization of the Main Protagonist in the Movie “Ready or Not” Ni Kadek Nefiari; I Made Perdana Skolastika
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.3.10428.837-848

This study analyzes the characterization of Grace, the main protagonist in ” Ready or Not” (2019), a movie about Grace, a newlywed who must survive from deadly game of hide-and-seek on her wedding night. This study used a qualitative descriptive method to identify and understand Grace’s character and used the observation method for the data collection. The data was collected from the movie, and accessed through the “Loklok” platform. The characterization of Grace was analyzed from three dimensions: psychological, sociological, and physiological, based on the theory of Wellek and Warren (1962). The study found the characterization of Grace Le Domas's transformation from naive to survival. Physiologically, Grace’s appearance shifts dramatically from a pristine wedding dress to a tattered, bloodied garment, symbolizing her transition through the trauma of her ordeal. Psychologically, her transformation from innocence to a determined survivor emphasizes the movie's exploration of the psychological effects of extreme tension and survival instincts. Sociologically, Grace’s lower socio-economic status compared to the wealthy Le Domas family emphasizes her struggle and effect on her decisions, highlighting the movie's critique of class disparity. Her transformation from innocence to survival, and eventually to violence, illustrates the transformative potential of horror narratives to explore the darker sides of human nature. Grace's characterization is important, it reflects the movie's larger themes, which include the corruption of wealth, the breaching of moral and social norms, and survival. This study contributes to the field of literary analysis by enriching the understanding of character development, especially in horror narratives.

Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.

The Analysis of Psychological Aspect of Main Character in Cruella Movie Natalia Angelina Amnesi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 2 No. 3 (2023): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.2.3.2023.143-155

This study discusses the characterization of the main character in Cruella by Craig Gillespie. This study aims to analyze the behaviour of the Cruella movie and identify the main character. The data are taken from the Cruella film from scenes and dialogues containing the Psychological Aspects. The data were analyzed using the theory proposed by Bernhardt (1953) to identify Psychological Aspects of Human Motivation. In this study, data were collected using the observation method. Data were analyzed using qualitative methods and presented descriptively. The results of this study obtained 24 data related to the Psychological Aspects of Human Motivation experienced by the main character. The Aspect of want dominates the main character in the Cruella movie because of the conflicts and incidents experienced by the main character as the emotional side of the main character makes her want everything that can relieve her anger and fulfill her goals. In conclusion, the psychological aspect of human motivation has a significant influence on a person’s actions that can affect a person’s psychological aspects.

The Reasons and The Types of Code Switching in The Novel “Biru Pada Januari” Nerdi, Margareta Satriana; Utami, Ni Made Verayanti; I Made Perdana Skolastika
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 4 (2022): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

The purpose of this study to analyse the types and the reasons of Code Switching in the novel Biru Pada Januari. In order to identify the utterances collected from the novel “Biru Pada Januari”, this study used the theory developed by Apel and Muysken (1987:117) that distinguishes into three types of code switching, namely tag switching, inter-sentential switching, and intra-sentential switching and also the theory proposed by Hoffman (1991) about sevent reasons of Code Switching, namely talking about particular topic, expressing feeling about something, expressing group identity, interjection, repetition used for clarification, quoting somebody else, and intention of clarifying the speech content for interlocutor. And from three types of code switching inter-sentential is the dominant in the novel Biru Pada Januari and the least dominant is tag switching. Whereas from the sevent reasons the dominant types is expressing felling about something and the least is expressing group identity and intention of clarifying the speech content for interlocutor.

Strategy To Strengthen Micro Small Medium Enterprises In Jatiluwih Village Through Financial Management And Digitalised Marketing Desak Ayu Sriary Bhegawati; I Made Perdana Skolastika; Ni Made Satya Utami
Help: Journal of Community Service Vol. 1 No. 2 (2024): September 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v1i2.60

Micro, Small, and Medium Enterprises (MSMEs) in Jatiluwih Village face challenges in financial management and product marketing, largely due to their reliance on traditional methods. These businesses lack structured accounting systems and primarily use limited marketing channels, such as word-of-mouth and local exhibitions. This study aims to address these challenges by enhancing financial management practices and introducing digital marketing strategies to MSMEs in Jatiluwih Village. Training sessions were conducted, focusing on essential bookkeeping skills and the utilization of digital platforms for marketing. The primary participants were MSME owners, with special emphasis on women entrepreneurs, leveraging the expertise of PMM Unmas students in finance and marketing. The findings indicate that adopting structured financial management and digital marketing can significantly improve operational efficiency and expand market reach for MSMEs. These improvements are expected to contribute to the sustainable growth and long-term success of the enterprises in the digital era.

Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.1.1.2022.38-46

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.

The Analysis of Psychological Aspect of Main Character in Cruella Movie Natalia Angelina Amnesi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 2 No. 3 (2023): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.2.3.2023.143-155

This study discusses the characterization of the main character in Cruella by Craig Gillespie. This study aims to analyze the behaviour of the Cruella movie and identify the main character. The data are taken from the Cruella film from scenes and dialogues containing the Psychological Aspects. The data were analyzed using the theory proposed by Bernhardt (1953) to identify Psychological Aspects of Human Motivation. In this study, data were collected using the observation method. Data were analyzed using qualitative methods and presented descriptively. The results of this study obtained 24 data related to the Psychological Aspects of Human Motivation experienced by the main character. The Aspect of want dominates the main character in the Cruella movie because of the conflicts and incidents experienced by the main character as the emotional side of the main character makes her want everything that can relieve her anger and fulfill her goals. In conclusion, the psychological aspect of human motivation has a significant influence on a person’s actions that can affect a person’s psychological aspects.

Translation Procedure Applied in the Information Boards of Tegenungan Waterfall in Gianyar, Bali: A Study of Linguistics Landscape Irwandika, Gede; I Made Perdana Skolastika
International Journal of Instructions and Language Studies Vol. 2 No. 1 (2024): International Journal of Instructions and Language Studies
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijils.v2i1.3624

This study aimed to describe translation procedures applied in the information Boards of Tegenungan waterfall in Gianyar, Bali, especially on bilingual information boards. The method used in this research was qualitative research to describe the translation procedures found on the information boards. Several theories were applied in this research: Landscape linguistics theory from Yendra and Artawa (2020), syntactic scope theory by Noortyani (2017), translation procedures by Vinay and Dalbernet (2000:84), and translation equivalence theory by Nida (2000). The analysis revealed that the information boards predominantly used literal translation, with some instances of adaptation and equivalence. Literal translation aimed to maintain the form and structure of the source language, ensuring clarity for both domestic and international visitors. However, there was room for improvement in linguistic accuracy and cultural nuances. By considering the principles of landscape linguistics and translation theory, authorities could enhance the quality of translation on the information boards. Improving the translations could lead to a more informative and engaging experience for visitors, contributing to their enjoyment and safety at Tegenungan Waterfall.

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