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AN ANALYSIS OF VERBAL AND NON-VERBAL SIGNS ADVERTISEMENT IN BALI Ketut Putra Jaya; I Made Perdana Skolastika
Linguistik : Jurnal Bahasa dan Sastra Vol 9, No 3 (2024): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v9i3.515-524

An advertisement is an announcement or news about a product, event or job to convince people to be interested. Verbal and nonverbal are communication tools that humans use to interact, whether through messages, images, and gestures. This study aimed to analyze the verbal and non-verbal signs used in tourism advertisements and explore the meanings of these signs. Travel advertisements are intended to promote tourist attractions or destinations to travelers who are about to take a trip to Bali. The data comes from the Instagram account of Bali 2 Tour. The data was obtained by a qualitative method. The analytical process begins with the analysis of verbal and non-verbal signs based on semiotic theory of (Chandler, 2022). The analysis of the meaning of the linguistic and non-verbal signs was carried out using the meaning theory proposed by Barthes (1977) and the color analysis was performed using the color term theory proposed by Wierzbicka (1996) proposed. The results show that travel advertisements provide information to readers or tourists who are about to travel to Bali about interesting places to visit.

Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.

The Analysis of Psychological Aspect of Main Character in Cruella Movie Natalia Angelina Amnesi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 2 No. 3 (2023): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.2.3.2023.143-155

This study discusses the characterization of the main character in Cruella by Craig Gillespie. This study aims to analyze the behaviour of the Cruella movie and identify the main character. The data are taken from the Cruella film from scenes and dialogues containing the Psychological Aspects. The data were analyzed using the theory proposed by Bernhardt (1953) to identify Psychological Aspects of Human Motivation. In this study, data were collected using the observation method. Data were analyzed using qualitative methods and presented descriptively. The results of this study obtained 24 data related to the Psychological Aspects of Human Motivation experienced by the main character. The Aspect of want dominates the main character in the Cruella movie because of the conflicts and incidents experienced by the main character as the emotional side of the main character makes her want everything that can relieve her anger and fulfill her goals. In conclusion, the psychological aspect of human motivation has a significant influence on a person’s actions that can affect a person’s psychological aspects.

The Reasons and The Types of Code Switching in The Novel “Biru Pada Januari” Nerdi, Margareta Satriana; Utami, Ni Made Verayanti; I Made Perdana Skolastika
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 2 No. 4 (2022): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

The purpose of this study to analyse the types and the reasons of Code Switching in the novel Biru Pada Januari. In order to identify the utterances collected from the novel “Biru Pada Januari”, this study used the theory developed by Apel and Muysken (1987:117) that distinguishes into three types of code switching, namely tag switching, inter-sentential switching, and intra-sentential switching and also the theory proposed by Hoffman (1991) about sevent reasons of Code Switching, namely talking about particular topic, expressing feeling about something, expressing group identity, interjection, repetition used for clarification, quoting somebody else, and intention of clarifying the speech content for interlocutor. And from three types of code switching inter-sentential is the dominant in the novel Biru Pada Januari and the least dominant is tag switching. Whereas from the sevent reasons the dominant types is expressing felling about something and the least is expressing group identity and intention of clarifying the speech content for interlocutor.

Strategy To Strengthen Micro Small Medium Enterprises In Jatiluwih Village Through Financial Management And Digitalised Marketing Desak Ayu Sriary Bhegawati; I Made Perdana Skolastika; Ni Made Satya Utami
Help: Journal of Community Service Vol. 1 No. 2 (2024): September 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v1i2.60

Micro, Small, and Medium Enterprises (MSMEs) in Jatiluwih Village face challenges in financial management and product marketing, largely due to their reliance on traditional methods. These businesses lack structured accounting systems and primarily use limited marketing channels, such as word-of-mouth and local exhibitions. This study aims to address these challenges by enhancing financial management practices and introducing digital marketing strategies to MSMEs in Jatiluwih Village. Training sessions were conducted, focusing on essential bookkeeping skills and the utilization of digital platforms for marketing. The primary participants were MSME owners, with special emphasis on women entrepreneurs, leveraging the expertise of PMM Unmas students in finance and marketing. The findings indicate that adopting structured financial management and digital marketing can significantly improve operational efficiency and expand market reach for MSMEs. These improvements are expected to contribute to the sustainable growth and long-term success of the enterprises in the digital era.

Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.1.1.2022.38-46

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.

The Analysis of Psychological Aspect of Main Character in Cruella Movie Natalia Angelina Amnesi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 2 No. 3 (2023): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.2.3.2023.143-155

This study discusses the characterization of the main character in Cruella by Craig Gillespie. This study aims to analyze the behaviour of the Cruella movie and identify the main character. The data are taken from the Cruella film from scenes and dialogues containing the Psychological Aspects. The data were analyzed using the theory proposed by Bernhardt (1953) to identify Psychological Aspects of Human Motivation. In this study, data were collected using the observation method. Data were analyzed using qualitative methods and presented descriptively. The results of this study obtained 24 data related to the Psychological Aspects of Human Motivation experienced by the main character. The Aspect of want dominates the main character in the Cruella movie because of the conflicts and incidents experienced by the main character as the emotional side of the main character makes her want everything that can relieve her anger and fulfill her goals. In conclusion, the psychological aspect of human motivation has a significant influence on a person’s actions that can affect a person’s psychological aspects.

Translation Procedure Applied in the Information Boards of Tegenungan Waterfall in Gianyar, Bali: A Study of Linguistics Landscape Irwandika, Gede; I Made Perdana Skolastika
International Journal of Instructions and Language Studies Vol. 2 No. 1 (2024): International Journal of Instructions and Language Studies
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijils.v2i1.3624

This study aimed to describe translation procedures applied in the information Boards of Tegenungan waterfall in Gianyar, Bali, especially on bilingual information boards. The method used in this research was qualitative research to describe the translation procedures found on the information boards. Several theories were applied in this research: Landscape linguistics theory from Yendra and Artawa (2020), syntactic scope theory by Noortyani (2017), translation procedures by Vinay and Dalbernet (2000:84), and translation equivalence theory by Nida (2000). The analysis revealed that the information boards predominantly used literal translation, with some instances of adaptation and equivalence. Literal translation aimed to maintain the form and structure of the source language, ensuring clarity for both domestic and international visitors. However, there was room for improvement in linguistic accuracy and cultural nuances. By considering the principles of landscape linguistics and translation theory, authorities could enhance the quality of translation on the information boards. Improving the translations could lead to a more informative and engaging experience for visitors, contributing to their enjoyment and safety at Tegenungan Waterfall.

Internal Conflicts in Joe Penna’s Stowaway Katarina Imas; I Made Perdana Skolastika
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 5 No. 4 (2025): Elysian Journal: English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/elysian.v5i4.12415

This study investigates the internal conflicts experienced by the main characters in Joe Penna’s Stowaway, focusing on Zoe Levenson, David, and Commander Bernadette. The research aims to identify the types of internal conflict and analyze how these conflicts influence character development and the narrative. Employing a qualitative method with observational techniques, the film was repeatedly viewed to record significant dialogues, expressions, and behaviors indicating inner struggles. Data were analyzed using Freud’s psychoanalytic theory (1923), Tajfel and Turner’s Social Identity Theory (1979), Kant's (1785) ethical perspectives from deontology and consequentialism. The findings reveal three main internal conflicts: Zoe’s moral dilemma between saving a life and ensuring crew safety, David’s struggle between personal research investment and collective survival, and Bernadette’s leadership responsibility versus self-sacrifice. These conflicts reflect the tension between moral values, professional identity, and survival instincts in an isolated environment. The study concludes that internal conflicts shape individual decision-making and drive the film’s emotional and ethical complexity.

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