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All Journal RETORIKA: Jurnal Ilmu Bahasa LINGUISTIK : Jurnal Bahasa dan Sastra Austronesian: Journal of Language Science & Literature Elysian Journal : English Literature, Linguistics, and Translation Studies Help: Journal of Community Service
I Made Perdana Skolastika
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Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Austronesian: Journal of Language Science

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Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.821 KB) | DOI: 10.59011/austronesian.1.1.2022.38-46

Abstract

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.
The Analysis of Psychological Aspect of Main Character in Cruella Movie Natalia Angelina Amnesi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 2 No. 3 (2023): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.2.3.2023.143-155

Abstract

This study discusses the characterization of the main character in Cruella by Craig Gillespie. This study aims to analyze the behaviour of the Cruella movie and identify the main character. The data are taken from the Cruella film from scenes and dialogues containing the Psychological Aspects. The data were analyzed using the theory proposed by Bernhardt (1953) to identify Psychological Aspects of Human Motivation. In this study, data were collected using the observation method. Data were analyzed using qualitative methods and presented descriptively. The results of this study obtained 24 data related to the Psychological Aspects of Human Motivation experienced by the main character. The Aspect of want dominates the main character in the Cruella movie because of the conflicts and incidents experienced by the main character as the emotional side of the main character makes her want everything that can relieve her anger and fulfill her goals. In conclusion, the psychological aspect of human motivation has a significant influence on a person’s actions that can affect a person’s psychological aspects.
Co-Authors Desak Ayu Sriary Bhegawati Desak Putu Eka Pratiwi Ketut Putra Jaya Natalia Angelina Amnesi Nerdi, Margareta Satriana Ni Kadek Ayu Siska Sinta Dewi Ni Kadek Nefiari Ni Made Satya Utami Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi