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All Journal Journal of Enterprise and Development (JED) Jurnal Locus Penelitian dan Pengabdian Business and Applied Management Journal
Titik Rosnani
Universitas Tanjungpura, Indonesia
Aerospace Engineering Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Mathematics Social Sciences

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Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Ria Sulastri; Bintoro Bagus Purmono; Erna Listiana; Titik Rosnani; Muhammad Irfani Hendri
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
Digital Literacy and Technostress in the Job Demands–Resources Perspective: The Mediating Role of Instructional Innovation on Elementary School Teachers’ Performance Fahriansyah Fahriansyah; Rizky Fauzan; Titik Rosnani
Business and Applied Management Journal Vol. 3 No. 2 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v3i2.1640

Abstract

This study examines the influence of digital literacy and technostress on elementary school teachers’ performance with instructional innovation as a mediating variable within the Job Demands–Resources (JD-R) framework. The research employed a quantitative explanatory design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from elementary school teachers in West Kalimantan Province through an online questionnaire. The results indicate that digital literacy has a significant positive effect on instructional innovation and teachers’ performance. Instructional innovation also significantly improves teachers’ performance. Meanwhile, technostress does not have a direct effect on teachers’ performance but does influence it indirectly through instructional innovation. These findings suggest that digital literacy functions as an important job resource that enhances innovative teaching practices. In contrast, technostress can act as a challenge that stimulates adaptive innovation in digital learning environments. The model demonstrates strong explanatory power with an R² value of 0.706 for teachers’ performance. The study contributes to the development of JD-R theory in digital education by identifying instructional innovation as an adaptive mechanism that transforms job demands and job resources into improved teacher performance.
Pengaruh Faktor Personal Digital Native Generasi Z terhadap Minat Eksploratif - Transaksional Pembelian Properti Green Arifay Saini; Mustaruddin Mustaruddin; Nur Afifah; Titik Rosnani
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 6 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i6.5965

Abstract

Dominasi Generasi Z sebagai digital native dan urgensi keberlanjutan lingkungan telah menciptakan dinamika baru dalam lanskap industri real estate. Namun, terdapat kesenjangan antara tingginya minat pencarian dan rendahnya realisasi pembelian. Tinjauan literatur sistematis (SLR) ini bertujuan untuk menyintesis pengaruh faktor personal digital Generasi Z terhadap transisi dari minat eksploratif menuju minat transaksional dalam konteks pembelian properti berkonsep hijau (green property). Penelitian ini secara ketat mengadopsi protokol PRISMA 2020. Pencarian literatur dilakukan pada tiga basis data global utama (Scopus, Web of Science, dan ScienceDirect) dengan rentang waktu publikasi 2019–2026. Penilaian kualitas metodologis menggunakan instrumen Mixed Methods Appraisal Tool (MMAT). Dari 540 rekaman awal, sebanyak 38 artikel inti diekstraksi untuk sintesis tematik. Analisis tematik mengungkap tiga temuan utama. Pertama, kefasihan digital dan algoritma penelusuran mengeskalasi minat eksploratif secara eksponensial. Kedua, tingginya nilai ekosentris (eco-anxiety) mengubah properti hijau menjadi standar preferensi dasar. Ketiga, terjadi intention-behavior gap yang masif pada fase transaksional akibat hambatan struktural; pragmatisme finansial Generasi Z selaku pembeli rumah pertama berbenturan keras dengan harga premium (green premium). Tingginya interaksi digital dan idealisme lingkungan Generasi Z tidak secara otomatis mengarah pada komitmen finansial akibat hambatan daya beli. Sebagai solusi, kajian ini mengusulkan kerangka konseptual baru yang mengintegrasikan penyediaan "Rumah Subsidi Berkonsep Green" sebagai variabel moderasi strategis untuk memecah kebuntuan transaksional, khususnya di negara berkembang. Temuan ini memberikan implikasi krusial bagi pengembangan teori perilaku konsumen, strategi pemasaran pengembang properti, serta formulasi kebijakan perumahan publik.
Co-Authors Arifay Saini Bintoro Bagus Purmono Erna Listiana Fahriansyah Fahriansyah M. Irfani Hendri Mustaruddin Mustaruddin Nur Afifah Ria Sulastri Rizky Fauzan