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p-Index From 2021 - 2026
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All Journal Journal of Enterprise and Development (JED) Business and Applied Management Journal
Titik Rosnani
Universitas Tanjungpura, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Ria Sulastri; Bintoro Bagus Purmono; Erna Listiana; Titik Rosnani; Muhammad Irfani Hendri
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
Digital Literacy and Technostress in the Job Demands–Resources Perspective: The Mediating Role of Instructional Innovation on Elementary School Teachers’ Performance Fahriansyah Fahriansyah; Rizky Fauzan; Titik Rosnani
Business and Applied Management Journal Vol. 3 No. 2 (2025): July-December
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v3i2.1640

Abstract

This study examines the influence of digital literacy and technostress on elementary school teachers’ performance with instructional innovation as a mediating variable within the Job Demands–Resources (JD-R) framework. The research employed a quantitative explanatory design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from elementary school teachers in West Kalimantan Province through an online questionnaire. The results indicate that digital literacy has a significant positive effect on instructional innovation and teachers’ performance. Instructional innovation also significantly improves teachers’ performance. Meanwhile, technostress does not have a direct effect on teachers’ performance but does influence it indirectly through instructional innovation. These findings suggest that digital literacy functions as an important job resource that enhances innovative teaching practices. In contrast, technostress can act as a challenge that stimulates adaptive innovation in digital learning environments. The model demonstrates strong explanatory power with an R² value of 0.706 for teachers’ performance. The study contributes to the development of JD-R theory in digital education by identifying instructional innovation as an adaptive mechanism that transforms job demands and job resources into improved teacher performance.
Co-Authors Bintoro Bagus Purmono Erna Listiana Fahriansyah Fahriansyah M. Irfani Hendri Ria Sulastri Rizky Fauzan