Garuda - Garba Rujukan Digital

The Role of Trust on the Continuance Usage Intention of Indonesian Mobile Payment Application Ansori, Ayu Diana; Nugroho, Sahid Susilo
Gadjah Mada International Journal of Business Vol 26, No 2 (2024): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.70452

Mobile payment is a fascinating innovation, developed by the banking and fintech industries. It is growing very fast, shadowing the popularity of smartphones in Indonesia. However, the continuance usage intention of mobile payment still needs to be determined. Based on prior studies, this study investigates trust as an important factor in promoting the m-payment continuance usage intention.Furthermore, drawing upon the innovation diffusion theory, the study uses the model by Shao et al. (2019) to investigate the antecedents of trust: mobility, customization, security, and reputation, and analyzes the moderating effect of gender on the relationship between trust and its antecedents. It also examines the impact of trust on the perceived risk and continuance intention; and the perceived risk on the continuance intention. The postulated links between the variables were tested using a survey design. With 225 respondents who are e-wallet users in Indonesia, the study finds a positive effect of reputation, security, and customization on trust. Trust positively influences continuance intention, while the link between trust and perceived risk is negative. Compared to the previous study by Shao et al. (2019), the current study finds insignificant relationships between mobility and trust, as well as between the perceived risk and continuance intention. Furthermore, there was no moderating effect of gender on the relationship between trust and its antecedents.

Service Quality, Price, and Customer Loyalty: Moderating Role of Customer Satisfaction Nuranti, Barida Rakhma; Rahayu, Sri; Ansori, Ayu Diana; Shofro, Puteri Awaliatush; Tibaroiya, Muhammad Ardana; Nugroho, Adhi
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.207

The purpose of this study is to test and analyze the influence of service quality and price on customer satisfaction, test and analyze the influence of service quality, price, and customer satisfaction on customer loyalty. In addition, this study aims to examine the indirect influence between price and service quality on customer loyalty through customer satisfaction. A quantitative approach was used in this study, with the population and sample being consumers of Pamella Supermarket in D.I. Yogyakarta. The sampling technique uses purposive sampling, with the criteria of at least 17 years old, male and female gender, having shopped at Pamella Supermarket at least 2 times. The data was collected through the distribution of online questionnaires to respondents, and the data was processed with SEM PLS version 3. The results of the study found that service quality and price have an effect on customer satisfaction. Service quality and customer satisfaction have a positive and significant effect on customer loyalty. However, price does not have a significant effect on customer loyalty. In addition, this study proves that price and service quality have a direct and indirect effect on customer loyalty, namely through customer satisfaction. In other words, the consumer satisfaction variable can act as a mediating variable in the influence of price and service quality on Pamella Supermarket customer loyalty. This research provides theoretical and practical recommendations to build customer loyalty in retail businesses and other businesses.

Inovasi Strategi Pemasaran Bumbu Masak Machmudah untuk UMKM Berkelanjutan Ansori, Ayu Diana; Wiryawan, Hendra; Ramadhani, Fitri; Septian, M. Danny
Lentera Pengabdian Vol. 2 No. 02 (2024): April 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i02.325

Usaha mikro kecil dan menengah (UMKM) memiliki peranan yang cukup signifikan terhadap perekonomian nasional. UMKM disebut sebagai penopang perekonomian Indonesia dan membantu dalam pemulihan stabilitas ekonomi setelah Pandemi. Akan tetapi, UMKM masih memiliki banyak tantangan dan kendala yang harus dihadapi untuk dapat beroperasi secara efektif dan berkelanjutan. Kegiatan pengabdian masyarakat ini bertujuan membantu UMKM Bumbu Masak Machmudah (BMM) dalam melakukan inovasi strategi pemasaran. Metode yang digunakan merupakan konsultasi antara BMM dan kelompok pengabdian masyarakat, difusi ipteks berupa produksi desain kemasan baru, dan pelatihan atau pendampingan dalam penggunaan saluran penjualan daring, serta penggunaan sistem pencatatan penjualan. Kegiatan pengabdian masyarakat ini diharapkan dapat membantu UMKM BMM untuk menjangkau basis konsumen yang lebih luas, menarik lebih banyak pembeli, dan dapat mempertahankan kelangsungan bisnis secara berkelanjutan.

Analysis of External Environmental Factors in the Development of R.A.P Studio & Production Business Putra, Reska Anggara; Ansori, Ayu Diana
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6194

Tujuan penelitian ini adalah untuk mendeskripsikan masalah yang ada pada R.A.P Studio Production sekaligus memberikan gambaran strategi pengembangan yang didasarkan dari faktor lingkungan ekternal. Lokasi penelitian berada di R.A.P Studio Production. Penelitian ini merupakan penelitian deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui wawancara, observasi dan pengumpulan dokumen-dokumen pendukung. Hasil dari penelitian menunjukkan bahwa R.A.P Studio Production belum memiliki izin penuh badan usaha, harga jual belum didasarkan dari tingkat perekonomian masyarakat dan pemasaran berbasis komunitas belum dilakukan. Pemanfaatan teknologi informasi dan digital marketing belum dimanfaatkan secara maksimal. Strategi pemasaran dengan branding alat-alat yang canggih menjadi alat promosi yang bagus yang disertai dengan promosi dan pemasaran berbasis digital marketing untuk meningkatkan jangkauan pasar dan kualitas jasa. Produk lain bisa dikembangkan untuk menambah pilihan jasa yang bisa ditawarkan kepada konsumen. Serta legalitas badan usaha diperlukan untuk memperkuat status usaha.

The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement Nuranti, Barida Rakhma; Ansori, Ayu Diana; Saputra, Viant Anggi; Putra, Reska Anggara; Nugroho, Andhika Adhi; Widiyanti, Listya Shafa; Lestari, Wiwit
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.657

This study aims to analyze the effect of gamification on purchase decisions, mediated by customer experience and customer brand engagement, among users of the "Indomaret Saku" platform in Yogyakarta. This research adopts a quantitative approach with primary data collected through a comprehensive questionnaire using a 5-point Likert scale. The population comprises users of the Indomaret Saku application in Yogyakarta, with a final sample of 166 respondents selected through purposive sampling techniques based on specific criteria including age range, application usage frequency, and geographical location. Data analysis was performed using the Partial Least Squares (PLS) method with SmartPLS 3.0 software, enabling rigorous testing of the proposed structural model. The results demonstrate that gamification exerts a positive and significant effect on both customer experience and customer brand engagement. Furthermore, the analysis confirms that customer experience and customer brand engagement significantly mediate the relationship between gamification and purchase decisions, highlighting the complex psychological mechanisms through which game elements influence consumer behavior in digital platforms.

The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement Nuranti, Barida Rakhma; Ansori, Ayu Diana; Saputra, Viant Anggi; Putra, Reska Anggara; Nugroho, Andhika Adhi; Widiyanti, Listya Shafa; Lestari, Wiwit
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.657

This study aims to analyze the effect of gamification on purchase decisions, mediated by customer experience and customer brand engagement, among users of the "Indomaret Saku" platform in Yogyakarta. This research adopts a quantitative approach with primary data collected through a comprehensive questionnaire using a 5-point Likert scale. The population comprises users of the Indomaret Saku application in Yogyakarta, with a final sample of 166 respondents selected through purposive sampling techniques based on specific criteria including age range, application usage frequency, and geographical location. Data analysis was performed using the Partial Least Squares (PLS) method with SmartPLS 3.0 software, enabling rigorous testing of the proposed structural model. The results demonstrate that gamification exerts a positive and significant effect on both customer experience and customer brand engagement. Furthermore, the analysis confirms that customer experience and customer brand engagement significantly mediate the relationship between gamification and purchase decisions, highlighting the complex psychological mechanisms through which game elements influence consumer behavior in digital platforms.

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