Garuda - Garba Rujukan Digital

Peran Emosi Konsumen Online Dan Risiko Yang Dirasakan Dalam Memediasi Pengaruh Kualitas Website Terhadap Minat Beli Nuranti, Barida Rakhma; Harsono, Mugi
Excellent Vol 10, No 1 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v10i1.1491

Kemajuan teknologi yang semakin pesat mengakibatkan perkembangan bisnis mengalami perkembangan. Kemajuan teknologi memudahkan konsumen untuk melakukan transaksi jual beli barang melalui internet. Karena kemudahan dalam melakukan transaksi online menjadikan konsumen khawatir dan hal tersebut berpengaruh pada emosi dan risiko yang dirasakan oleh konsumen pada minat beli saat berbelanja online. Hal tersebut menjadi salah satu alasan penelitian ini dilakukan, yaitu untuk mengetahui efek dari reputasi dan kualitas situs pada emosi dan risiko yang dirasakan konsumen, untuk mengetahui hubungan antara risiko dan emosi konsumen, serta untuk mengetahui pengaruh emosi dan risiko terhadap minat beli. Penelitian ini menggunakan metode kuantitatif dan analisa data yang digunakan adalah SEM (Structural Equation Modelling) dengan sampel penelitian berjumlah 250 orang dan mereka adalah konsumen yang pernah berbelanja online serta berdomsili di Indonesia. Dari penelitian ini ditemukan hasil bahwa reputasi, desain situs web, layanan pelanggan, keandalan, dan keamanan tidak mempengaruhi emosi dan risiko yang dirasakan secara signifikan, tetapi emosi memiliki pengaruh signifikan terhadap minat beli, sedangkan temuan baru menunjukkan jika situs desain web memiliki pengaruh pada minat beli. Kesimpulannya, kemungkinan suatu perusahaan memiliki permasalahan yang sama pada reputasi, desain, layanan, keandalan serta keamanan yang diberikan. Sehingga kurang bisa mempengaruhi emosi konsumen dan perusahaan yang baik mampu menciptakan pengalaman berbelanja yang menyenangkan bagi konsumen sehingga tercipta minat beli berkelanjutan.

Pengaruh Kualitas Website Pada Emosi Konsumen Online, Risiko Yang Dirasakan Dan Minat Beli Nuranti, Barida Rakhma
ProBank Vol 8, No 1 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i1.1450

Adanya kemajuan suatu era, maka perkembangan bisnis pun juga turun berkembang pesat. Tekonlogi, menjadi media perkembangan bisnis dari offline menjadi online. Dengan teknologi yang semakin canggih, konsumen dimudahkan untuk melakukan transaksi jual beli barang melalui internet. Tujuan dari penelitian ini adalah untuk menguji efek dari kualitas website pada emosi dan risiko yang dirasakan konsumen, untuk mengetahui hubungan antara risiko dan emosi konsumen, serta untuk mengetahui pengaruh emosi dan risiko terhadap minat beli. Penelitian ini ditujukan untuk konsumen yang pernah berbelanja online dan berdomisili di Indonesia. Data yang dikumpulkan dalam kuesioner ini menggunakan skala Likert. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan 216 responden. Analisis data menggunakan analisis Structural Equation Modelling dan analisis regresi dimoderasi dengan bantuan SPSS dan LISREL. Hasil penelitian ini menemukan bahwa atribut web quality memiliki dampak positif pada emosi dan risiko yang dirasakan. Emosi dan risiko yang dirasakan memiliki dampak positif pada minat beli. Sedangkan risiko yang dirasakan memiliki dampak negatif pada emosi.

E-TRUST DAN REPURCHASE INTENTION: STUDI INTERAKSI DENGAN E-WOM DI EKOSISTEM E-COMMERCE Kusuma, Chusnu Syarifa Diah; Nugroho, Fajar Wahyu; Nirbita, Betanika Nila; Nuranti, Barida Rakhma; Sekarningtyas, Ayu
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 20 No. 2 Agustus 2023
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v20i2.80081

Abstrak: E-Trust dan Repurchase Intention: Studi Interaksi dengan E-WOM di Ekosistem E-Commerce. Perkembangan teknologi digital telah mendorong peningkatan penggunaan platform e-Commerce sebagai media utama dalam transaksi perdagangan. Penelitian bertujuan menganalisis: 1) pengaruh e-Trust terhadap e-WOM; 2) pengaruh e -WOM terhadap Online Repurchase Intention; 3) E-Trust terhadap Online Repurchase Intention; 4) E-Trust terhadap Online Repurchase Intention melalui e-WOM. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis jalur. Data dikumpulkan melalui kuesioner yang dirancang dengan skala Likert, yang disebarkan kepada konsumen e-Commerce yang memiliki pengalaman pembelian ulang. Analisis statistik menggunakan SmartPLS 3.0 mengonfirmasi validitas, reliabilitas, serta mendukung hipotesis. Hasil penelitian menunjukkan bahwa e-Trust memiliki pengaruh positif dan signifikan terhadap e-WOM; e-WOM memiliki pengaruh positif dan signifikan terhadap Online Repurchase Intention; e-Trust tidak memiliki pengaruh signifikan langsung terhadap Online Repurchase Intention; e-WOM terbukti menjadi variabel mediasi yang signifikan dalam hubungan antara e-Trust dan Online Repurchase Intention. Temuan ini menegaskan pentingnya e-Trust dalam membangun e-WOM yang pada akhirnya mendorong Online Repurchase Intention melalui mekanisme mediasi e-WOM.Kata Kunci: e-Commerce; e-Trust; e-WOM; Online Repurchase IntentionAbstract: E-Trust and Repurchase Intention: An Interaction Study with E-WOM in the E-Commerce Ecosystem. The development of digital technology has driven the increasing use of e-Commerce platforms as the primary medium for trade transactions. This study aims to analyze: 1) the effect of e-Trust on e-WOM; 2) the effect of e-WOM on Online Repurchase Intention; 3) the effect of e-Trust on Online Repurchase Intention; and 4) the effect of e-Trust on Online Repurchase Intention mediated by e-WOM. A quantitative approach with path analysis was employed. Data were collected using a Likert-scale questionnaire distributed to e-Commerce consumers with repurchase experience. Statistical analysis using SmartPLS 3.0 confirmed the validity and reliability of the model while supporting the hypotheses. Results indicate that e-Trust positively and significantly affects e-WOM, e-WOM positively and significantly impacts Online Repurchase Intention, e-Trust does not directly influence Online Repurchase Intention, and e-WOM serves as a significant mediator between e-Trust and Online Repurchase Intention. These findings emphasize the importance of e-Trust in fostering e-WOM to drive Online Repurchase Intention through mediation.Keywords: e-Commerce; e-Trust; e-WOM; Online Repurchase Intention

Service Quality, Price, and Customer Loyalty: Moderating Role of Customer Satisfaction Nuranti, Barida Rakhma; Rahayu, Sri; Ansori, Ayu Diana; Shofro, Puteri Awaliatush; Tibaroiya, Muhammad Ardana; Nugroho, Adhi
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.207

The purpose of this study is to test and analyze the influence of service quality and price on customer satisfaction, test and analyze the influence of service quality, price, and customer satisfaction on customer loyalty. In addition, this study aims to examine the indirect influence between price and service quality on customer loyalty through customer satisfaction. A quantitative approach was used in this study, with the population and sample being consumers of Pamella Supermarket in D.I. Yogyakarta. The sampling technique uses purposive sampling, with the criteria of at least 17 years old, male and female gender, having shopped at Pamella Supermarket at least 2 times. The data was collected through the distribution of online questionnaires to respondents, and the data was processed with SEM PLS version 3. The results of the study found that service quality and price have an effect on customer satisfaction. Service quality and customer satisfaction have a positive and significant effect on customer loyalty. However, price does not have a significant effect on customer loyalty. In addition, this study proves that price and service quality have a direct and indirect effect on customer loyalty, namely through customer satisfaction. In other words, the consumer satisfaction variable can act as a mediating variable in the influence of price and service quality on Pamella Supermarket customer loyalty. This research provides theoretical and practical recommendations to build customer loyalty in retail businesses and other businesses.

Psychological Contract Fulfillment Improves Public Employee Performance Sunarta, Sunarta; Wardana, Wardana; Nuranti, Barida Rakhma
Indonesian Journal of Advanced Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i1.13063

This study aims to examine the role of psychological contract fulfillment in mediating the influence of achievement motivation and organizational commitment on employee performance. Data were obtained using a questionnaire distributed to respondents, then analyzed using Partial Least Square (PLS) based on Structural Equation Modeling (SEM). The results showed that achievement motivation had a direct effect on employee performance, psychological contract fulfillment was proven to mediate the effect of organizational commitment on employee performance, and organizational commitment had an effect on psychological contract fulfillment. The managerial implication of this study is that leaders need to provide employees with opportunities to excel, because achievement motivation contributes to producing better performance.

The Fulfillment of Psychological Contract and Job Satisfaction in Reducing Procrastination of Employees Working in the Public SectorPublic Sector Sunarta, Sunarta; Wardana, Wardana; Nuranti, Barida Rakhma
Indonesian Journal of Advanced Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i10.11947

This research aims to examine the factors that influence procrastination among education staff at a university. The research used mono methods: quantitative method, survey strategy, and cross-sectional research design. The data were collected by questionnaires distributed offline and online via Google Forms to 145 education staff at a state university in Yogyakarta. The data were analyzed using the Structural Equation Modeling equation based on Partial Least Square (SEM PLS). The research found that achievement motivation and organizational commitment influence procrastination directly and through the mediation of fulfilling the psychological contract. Meanwhile, job satisfaction does not significantly affect procrastination, nor does it mediate the influence of achievement motivation and organizational commitment on procrastination. The research results were then discussed according to the characteristics of organizations in the public sector in higher education.

The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement Nuranti, Barida Rakhma; Ansori, Ayu Diana; Saputra, Viant Anggi; Putra, Reska Anggara; Nugroho, Andhika Adhi; Widiyanti, Listya Shafa; Lestari, Wiwit
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.657

This study aims to analyze the effect of gamification on purchase decisions, mediated by customer experience and customer brand engagement, among users of the "Indomaret Saku" platform in Yogyakarta. This research adopts a quantitative approach with primary data collected through a comprehensive questionnaire using a 5-point Likert scale. The population comprises users of the Indomaret Saku application in Yogyakarta, with a final sample of 166 respondents selected through purposive sampling techniques based on specific criteria including age range, application usage frequency, and geographical location. Data analysis was performed using the Partial Least Squares (PLS) method with SmartPLS 3.0 software, enabling rigorous testing of the proposed structural model. The results demonstrate that gamification exerts a positive and significant effect on both customer experience and customer brand engagement. Furthermore, the analysis confirms that customer experience and customer brand engagement significantly mediate the relationship between gamification and purchase decisions, highlighting the complex psychological mechanisms through which game elements influence consumer behavior in digital platforms.

The Effect of Gamification on Purchase Decisions: Mediation of Customer Experience and Customer Brand Engagement Nuranti, Barida Rakhma; Ansori, Ayu Diana; Saputra, Viant Anggi; Putra, Reska Anggara; Nugroho, Andhika Adhi; Widiyanti, Listya Shafa; Lestari, Wiwit
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.657

This study aims to analyze the effect of gamification on purchase decisions, mediated by customer experience and customer brand engagement, among users of the "Indomaret Saku" platform in Yogyakarta. This research adopts a quantitative approach with primary data collected through a comprehensive questionnaire using a 5-point Likert scale. The population comprises users of the Indomaret Saku application in Yogyakarta, with a final sample of 166 respondents selected through purposive sampling techniques based on specific criteria including age range, application usage frequency, and geographical location. Data analysis was performed using the Partial Least Squares (PLS) method with SmartPLS 3.0 software, enabling rigorous testing of the proposed structural model. The results demonstrate that gamification exerts a positive and significant effect on both customer experience and customer brand engagement. Furthermore, the analysis confirms that customer experience and customer brand engagement significantly mediate the relationship between gamification and purchase decisions, highlighting the complex psychological mechanisms through which game elements influence consumer behavior in digital platforms.

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