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All Journal Jurnal Abdi Insani Journal of Business and Management Inaba Jurnal Pengabdian kepada Masyarakat
Harianto Simarmata
Universitas Informatika dan Bisnis Indonesia
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Developing A Human Resource Development Model For Women Entrepreneurs In Indonesian MSMEs Harianto Simarmata; Aggi Panigoro Sarifiyono; Miftah Andita Abdurrohman
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/c67y4q74

Abstract

Women entrepreneurs in Indonesia hold a pivotal role in national economic resilience, yet they face complex structural and managerial challenges amidst post-pandemic digital transformation. While previous studies have addressed isolated aspects such as financial literacy or digital transformation, there is a significant research gap regarding a comprehensive framework that integrates human resource strategies with digital and psychological dimensions. This study aims to develop a Collaborative Human Resource Development (HRD) Ecosystem Model tailored for women-led MSMEs. Employing a qualitative integrative literature review approach, this study synthesizes findings from recent scholarly publications indexed in reputable academic databases. The literature was selected based on predefined inclusion criteria focusing on women entrepreneurship, human resource development, digital transformation, and MSME development. The results formulate a model consisting of four integrated dimensions: (1) entrepreneurial competency development, (2) digital capability enhancement—encompassing fintech and digital banking adoption, (3) collaborative social and institutional support systems to mitigate dual-role barriers, and (4) adaptive leadership and entrepreneurial resilience strengthening. The model emphasizes that successful digital transformation requires not only technical proficiency but also psychological readiness and supportive institutional ecosystems. Theoretically, this study bridges the gap between HRD and women's entrepreneurship literature in an emerging economy context. Practically, it provides a strategic roadmap for policymakers and financial institutions to design holistic empowerment programs that move beyond basic literacy toward sustainable digital ecosystem integration.
PENINGKATKAN KINERJA UMKM MELALUI PENGEMBANGAN SUMBER DAYA MANUSIA PADA UMKM BINAAN RUMAH BUMN TELKOM KABUPATEN BANDUNG Sipa Nurohmah; Harianto Simarmata
Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (BHAKTIMAS)
Publisher : UNIT PENGABDIAN KEPADA MASYARAKAT - UTPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/bhaktimas.v3i2.255

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalamperekonomian nasional, namun masih menghadapi berbagai keterbatasan khususnya pada aspekkualitas sumber daya manusia (SDM). Program Pengabdian kepada Masyarakat (PKM) inibertujuan untuk meningkatkan kompetensi SDM UMKM binaan Rumah BUMN TelkomKabupaten Bandung dalam rangka mendorong peningkatan kinerja usaha. Kegiatan dilaksanakanmelalui metode ceramah, diskusi, dan tanya jawab secara virtual melalui ZOOM yang berfokuspada penguatan soft skills dan pemahaman pengelolaan SDM. Peserta kegiatan merupakan pelakuUMKM dari sektor kuliner, fashion, kriya, dan jasa yang merupakan binaan Rumah BUMNTelkom di sekitar Kabupaten Bandung. Hasil kegiatan menunjukkan adanya peningkatanpemahaman peserta mengenai pengelolaan kinerja, motivasi kerja, serta pentingnyapengembangan SDM bagi keberlanjutan usaha. Terjadi peningkatan rata-rata pemahaman pesertasebesar 32% dari rata-rata nilai 60 untuk Pre-Test menjadi 79,2 poin pada saat Post-Test terkaitkonsep pengelolaan SDM dan kinerja. Sebanyak 84% peserta atau 21 pelaku UMKM yang hadirmenyatakan bahwa materi yang diberikan sangat relevan dengan kebutuhan usaha mereka, dan76% peserta atau 19 pelaku usaha menyatakan siap untuk langsung menerapkan materi dalamaktivitas usaha sehari-hari. Peserta juga menunjukkan komitmen untuk mengimplementasikanmateri yang diperoleh dalam aktivitas usaha sehari-hari. Program ini memberikan dampak positifterhadap peningkatan pemahaman para pelaku usaha UMKM dalam meningkatkan kapasitas SDMserta penguatan daya saing UMKM di Kabupaten Bandung
UPAYA MENINGKATKAN KAPASITAS, KOMPETENSI, DAN DAYA SAING PELAKU UMKM RUMAH BUMN KOTA BANDUNG Harianto Simarmata; Elan Rusnendar; Aninditha Putri Kusumawardhani; Theresia Manalu; Anang Bambang Pujianto; Ade Sintia Hendriani; Tomson Tomson
Jurnal Abdi Insani Vol 13 No 3 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i3.3508

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting Indonesia’s economic development.. However, many MSME actors still face challenges in reaching wider markets due to limited human resource capacity, low digital literacy, and the continued use of traditional marketing strategies. These conditions result in limited market access and low business competitiveness. Therefore, targeted empowerment programs are needed to strengthen the capacity of MSME actors. This community service program aims to enhance the capacity, competence, and competitiveness of MSME actors at Rumah BUMN Bandung City so that they can better adapt to digital technological developments and changing market dynamics. The program was implemented through training seminars and interactive discussions involving 30 participants. The training focused on digital marketing, human resource capacity development, and strategic business planning. The results indicate significant improvements in participants’ competencies. Participants’ understanding of digital marketing increased from 50% to 85%, the use of social media for promotion increased from 45% to 80%, and understanding of business planning improved from 55% to 82%. In addition, product branding skills increased from 48% to 83%, while motivation and self-confidence rose from 60% to 90%. Participants also began utilizing social media and online marketplaces to support their business activities. Overall, the program positively contributed to improving participants’ capacity and competitiveness, enabling them to become more adaptive and competitive in the digital business environment.
Co-Authors Ade Sintia Hendriani Aggi Panigoro Sarifiyono Anang Bambang Pujianto Elan Rusnendar Kusumawardhani, Aninditha Putri Miftah Andita Abdurrohman Sipa Nurohmah Theresia Manalu Tomson Tomson