Garuda - Garba Rujukan Digital

Peningkatan Daya Saing Produk Melalui Kreasi Makanan Berbahan Baku Hasil Pertanian Lokal Zulia Khairani; Faizah Kamilah; Aznuriyandi Aznuriyandi
Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 2 No. 1 (2018)
Publisher : Fakultas Sains dan Teknologi, UIN Sunan Kalijaga Yogyakarta

Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Palas Kecamatan Rumbai Kota Pekanbaru. Mitra program ini yaitu Kelompok PKK di Kelurahan Palas dan Kelompok Ibu-Ibu Pengajian di Desa Palas Kecamatan Rumbai Kota Pekanbaru. Permasalahan mitra antara lain kurangnya motivasi berwirausahaa, kurangnya pengetahuan menentukan jenis produk atau jasa yang akan dijual, dan kendala biaya bahan baku yang tinggi berdampak pada harga jual yang mahal. Adapun solusi yang yang ditawarkan yaitu mempraktekkan teknik pembuatan makanan olahan berbahan baku singkong, memperkenalkan teknik produksi yang praktis dan mudah, peningkatan motivasi usaha, dan pemasaran produk. Pada umumnya peserta mengikuti kegiatan pelatihan dengan baik dan bersemangat hal ini didasarkan antara lain dari hasil praktik yang dicapai. Setelah mengikuti kegiatan ini peserta dapat memiliki pengetahuan tentang makanan dengan bahan, jenis dan teknik olah yang bervariasi. Peserta pelatihan dapat mengola kreasi makanan dari singkong yang menggunakan bahan baku singkong dengan variasi teknik olah. Peserta pelatihan dapat menerapkan cara-cara memasarkan produk dengan tepat.[This community service activity was held in Palas Village, Rumbai Sub District, Pekanbaru City. Partners of this program are PKK Group in Palas Village and Mother-Study Group in Palas Village, Rumbai Sub District, Pekanbaru City. Partner problems include lack of entrepreneurship motivation, lack of knowledge determining the type of product or service to be sold, and high raw material cost constraints affecting the expensive selling price. The solution offered is to practice the manufacture of processed food made from raw cassava, introducing practical and easy production techniques, increased business motivation, and product marketing. In general, participants participate in training activities well and eagerly this is based among others from the results of the practice achieved. After participating in this activity the participants can have knowledge about food with various materials, types and techniques. Training participants can manage the creation of food from cassava using cassava raw material with variation of technique though. Training participants can apply the ways to market the product properly.]

Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.

Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.

Click, Ship, Regret: E-Commerce Strategies Behind Compulsive Fashion Buying Librina Tria Putri; Nofrizal Nofrizal; Rafidianto Wibisono; Afvan Aquino; Aznuriyandi Aznuriyandi; Richa Afriana Munthe
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

E-commerce has become a widely used platform around the world to obtain fashion products in an easy and efficient way. However, there is a negative impact on consumer behaviour, namely excessive consumption. It can harm the environment and consumers’ mental health if not addressed. The research aimed to examine the roles of free shipping and Cash on Delivery (COD) in Fear of Missing Out (FOMO) and compulsive buying, as well as the mediating role of FOMO on e-commerce sites such as Shopee, Tokopedia, Lazada, and Zalora. A quantitative approach was used, with an online survey via Google Forms distributed via social media such as WhatsApp, Instagram, and Facebook, involving 467 e-commerce customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that free shipping does not significantly encourage FOMO or compulsive buying. In contrast, the COD feature has a significant impact on FOMO and compulsive buying. In addition, FOMO positively mediates the relationship between COD and compulsive buying, but not between free shipping and compulsive buying. These findings make important contributions to the theory of FOMO and compulsive buying in e-commerce, to consumer and e-commerce education on digital marketing strategy algorithms, and to the development of environmentally friendly waste management strategies. The research is particularly novel in the context of Indonesian e-commerce, as it simultaneously examines four. Furthermore, FOMO is tested as a mediating variable.

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search