Garuda - Garba Rujukan Digital

Peningkatan Daya Saing Produk Melalui Kreasi Makanan Berbahan Baku Hasil Pertanian Lokal Zulia Khairani; Faizah Kamilah; Aznuriyandi Aznuriyandi
Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 2 No. 1 (2018)
Publisher : Fakultas Sains dan Teknologi, UIN Sunan Kalijaga Yogyakarta

Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Palas Kecamatan Rumbai Kota Pekanbaru. Mitra program ini yaitu Kelompok PKK di Kelurahan Palas dan Kelompok Ibu-Ibu Pengajian di Desa Palas Kecamatan Rumbai Kota Pekanbaru. Permasalahan mitra antara lain kurangnya motivasi berwirausahaa, kurangnya pengetahuan menentukan jenis produk atau jasa yang akan dijual, dan kendala biaya bahan baku yang tinggi berdampak pada harga jual yang mahal. Adapun solusi yang yang ditawarkan yaitu mempraktekkan teknik pembuatan makanan olahan berbahan baku singkong, memperkenalkan teknik produksi yang praktis dan mudah, peningkatan motivasi usaha, dan pemasaran produk. Pada umumnya peserta mengikuti kegiatan pelatihan dengan baik dan bersemangat hal ini didasarkan antara lain dari hasil praktik yang dicapai. Setelah mengikuti kegiatan ini peserta dapat memiliki pengetahuan tentang makanan dengan bahan, jenis dan teknik olah yang bervariasi. Peserta pelatihan dapat mengola kreasi makanan dari singkong yang menggunakan bahan baku singkong dengan variasi teknik olah. Peserta pelatihan dapat menerapkan cara-cara memasarkan produk dengan tepat.[This community service activity was held in Palas Village, Rumbai Sub District, Pekanbaru City. Partners of this program are PKK Group in Palas Village and Mother-Study Group in Palas Village, Rumbai Sub District, Pekanbaru City. Partner problems include lack of entrepreneurship motivation, lack of knowledge determining the type of product or service to be sold, and high raw material cost constraints affecting the expensive selling price. The solution offered is to practice the manufacture of processed food made from raw cassava, introducing practical and easy production techniques, increased business motivation, and product marketing. In general, participants participate in training activities well and eagerly this is based among others from the results of the practice achieved. After participating in this activity the participants can have knowledge about food with various materials, types and techniques. Training participants can manage the creation of food from cassava using cassava raw material with variation of technique though. Training participants can apply the ways to market the product properly.]

Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.

Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.

Click, Ship, Regret: E-Commerce Strategies Behind Compulsive Fashion Buying Librina Tria Putri; Nofrizal Nofrizal; Rafidianto Wibisono; Afvan Aquino; Aznuriyandi Aznuriyandi; Richa Afriana Munthe
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14101

E-commerce has become a widely used platform around the world to obtain fashion products in an easy and efficient way. However, there is a negative impact on consumer behavior, namely excessive consumption. It can harm the environment and consumers’ mental health if not addressed. The research aimed to examine the roles of free shipping and Cash on Delivery (COD) in Fear of Missing Out (FOMO) and compulsive buying, as well as the mediating role of FOMO on e-commerce sites such as Shopee, Tokopedia, Lazada, and Zalora. A quantitative approach was used, with an online survey via Google Forms distributed via social media such as WhatsApp, Instagram, and Facebook, involving 467 e-commerce customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that free shipping does not significantly encourage FOMO or compulsive buying. In contrast, the COD feature has a significant impact on FOMO and compulsive buying. In addition, FOMO positively mediates the relationship between COD and compulsive buying, but not between free shipping and compulsive buying. These findings make important contributions to the theory of FOMO and compulsive buying in e-commerce, to consumer and e-commerce education on digital marketing strategy algorithms, and to the development of environmentally friendly waste management strategies. The research is particularly novel in the context of Indonesian e-commerce, as it simultaneously examines four. Furthermore, FOMO is tested as a mediating variable.

PERILAKU KERJA INOVATIF SEBAGAI MEDIASI PENGARUH FAKTOR INDIVIDU DAN ORGANISASI TERHADAP KINERJA KARYAWAN UMKM Fatkhurahman Fatkhurahman; Aznuriyandi Aznuriyandi; Safrul Rajab
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 3 (2025): JURNAL DIKLAT REVIEW
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i3.2653

This study aims to analyze the influence of individual and organizational factors on the performance of MSME employees with innovative work behavior as a mediating variable. The study was conducted on MSME actors and employees in Pekanbaru City operating in the creative industry, food and beverage, and trade sectors. The research approach used was quantitative with a survey method. Data were collected through a structured questionnaire from 290 respondents selected using a purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) using the SmartPLS 4 application. The results of the study indicate that individual factors have a positive and significant effect on innovative work behavior, as well as organizational factors which are proven to have a positive and significant effect on innovative work behavior. Furthermore, innovative work behavior has a positive and very significant effect on MSME employee performance. The results of the indirect effect test revealed that innovative work behavior plays a significant mediating variable in the relationship between individual factors and MSME employee performance, as well as between organizational factors and MSME employee performance. These findings confirm that improving MSME performance depends not only on individual characteristics and direct organizational support, but also on employees' ability to generate, promote, and implement innovative ideas. This research provides theoretical contributions to the development of innovative work behavior literature and offers practical implications for MSME managers in designing innovation-based performance improvement strategies.

PENGUATAN DAYA SAING UMKM MELALUI DIVERSIFIKASI PRODUK KERUPUK BERBASIS LABU KUNING Fatkhurahman Fatkhurahman; Arizal N; Aznuriyandi Aznuriyandi
Jurnal Pengabdian Kompetitif Vol. 4 No. 2 (2025): Inovasi Teknologi dan Digital untuk Pemberdayaan UMKM dan Desa Mandiri
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i2.2654

Micro, Small, and Medium Enterprises (MSMEs) face the challenge of increasingly fierce competition, particularly related to limited product variety and low added value from local raw materials. This community service activity aims to strengthen the competitiveness of MSMEs through product diversification using pumpkin crackers as a local food innovation. The target group was members of the Graha Permai Joint Business Group (KUB), which consists of household-scale business owners. The activity was conducted on January 18, 2026, using outreach, demonstrations, and hands-on practice in making pumpkin crackers. The material provided included an introduction to the potential of pumpkin, the importance of product innovation, the stages of the production process, and business development opportunities. The results of the activity demonstrated an increase in participants' knowledge and skills in processing pumpkin into marketable crackers. Furthermore, this activity fostered entrepreneurial awareness and the KUB members' interest in innovating other products using available local raw materials. This community service activity contributed to increasing MSME production capacity, expanding product variety, and creating opportunities for sustainable income generation. Thus, pumpkin-based product diversification can be an effective strategy for strengthening the competitiveness of MSMEs based on local potential.

PENGUATAN KOMPETENSI GURU MELALUI PELATIHAN PENYUSUNAN BUKU AJAR DIGITAL BERBASIS ARTIFICIAL INTELIGENSI (AI) DI SMK 5 AGUSTUS Fatkhurahman Fatkhurahman; Arizal N; Aznuriyandi Aznuriyandi
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service activity aims to enhance the competence of SMK 5 Agustus teachers in developing Artificial Intelligence (AI)-based digital textbooks, thereby supporting the transformation of learning in the digital era. The challenges faced by the partner school included teachers' limited understanding of digital textbook development, low utilization of AI in creating instructional materials, and a lack of knowledge regarding the ISBN-registered book publication process. The proposed solution involved training and mentoring sessions utilizing lectures, discussions, demonstrations, and hands-on practice in digital textbook development. Eight teachers from various subject areas participated in the activity. Evaluation results indicated an improvement in participants' knowledge and understanding across all assessed aspects, with the average score rising from 1.4 prior to the training to 2.7 afterward. The teachers also demonstrated improved capabilities in understanding the benefits of digital textbooks, leveraging student feedback as a source of innovation, and applying AI-based textbook development techniques. This activity benefited the teachers by enhancing their professional competence and ability to utilize AI judiciously, while simultaneously supporting the school in providing innovative digital learning resources. The program is expected to continue through ongoing mentoring until ISBN-registered digital textbooks are produced and ready for use in the learning process.

PENGARUH PERILAKU KERJA INOVATIF TERHADAP KINERJA UMKM Fatkhurahman Fatkhurahman; Aznuriyandi Aznuriyandi; Rita Wiyati
Jurnal Daya Saing Vol. 12 No. 2 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2982

This study aims to analyze the impact of innovative work behavior on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City. Innovative work behavior is a crucial factor in boosting MSME competitiveness, driven by an individual's ability to generate, develop, and implement new ideas that enhance business effectiveness and efficiency. A quantitative approach utilizing a survey method was employed. The study population consisted of MSME managers in Pekanbaru City, with a sample of 395 respondents selected via purposive sampling. Data were collected through questionnaires using a five-point Likert scale. Simple linear regression analysis was used to examine the influence of innovative work behavior on MSME performance. The results indicate that innovative work behavior has a positive and significant effect on MSME performance. This is evidenced by a regression coefficient of 1.228, a standardized beta coefficient of 0.860, a calculated t-value of 33.477, and a significance level of 0.000 (p < 0.05). These findings suggest that higher levels of innovative work behavior among MSME managers lead to superior business performance. Innovative work behavior enables MSME players to create creative solutions, improve product and service quality, adapt to changing business environments, and strengthen business competitiveness. The study implies that fostering a culture of innovation, enhancing human resource competencies, and providing training and mentoring support from the government and relevant institutions are vital strategies for sustainably improving MSME performance.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search