Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Binus Business Review Sharing: Journal Of Islamic Economics, Management And Business
Librina Tria Putri
Universitas Pahlawan Tuanku Tambusai
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Click, Ship, Regret: E-Commerce Strategies Behind Compulsive Fashion Buying Librina Tria Putri; Nofrizal Nofrizal; Rafidianto Wibisono; Afvan Aquino; Aznuriyandi Aznuriyandi; Richa Afriana Munthe
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14101

Abstract

E-commerce has become a widely used platform around the world to obtain fashion products in an easy and efficient way. However, there is a negative impact on consumer behavior, namely excessive consumption. It can harm the environment and consumers’ mental health if not addressed. The research aimed to examine the roles of free shipping and Cash on Delivery (COD) in Fear of Missing Out (FOMO) and compulsive buying, as well as the mediating role of FOMO on e-commerce sites such as Shopee, Tokopedia, Lazada, and Zalora. A quantitative approach was used, with an online survey via Google Forms distributed via social media such as WhatsApp, Instagram, and Facebook, involving 467 e-commerce customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that free shipping does not significantly encourage FOMO or compulsive buying. In contrast, the COD feature has a significant impact on FOMO and compulsive buying. In addition, FOMO positively mediates the relationship between COD and compulsive buying, but not between free shipping and compulsive buying. These findings make important contributions to the theory of FOMO and compulsive buying in e-commerce, to consumer and e-commerce education on digital marketing strategy algorithms, and to the development of environmentally friendly waste management strategies. The research is particularly novel in the context of Indonesian e-commerce, as it simultaneously examines four. Furthermore, FOMO is tested as a mediating variable.  
The Role of Advertising and Price Fairness in Purchasing Decisions at Salons and Barbershops Nazmul Irfandi; Librina Tria Putri; Desmawati Desmawati
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 2 (2026): Juni, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i2.60025

Abstract

The beauty and personal care service industry has experienced significant growth in recent years, resulting in increasingly intense competition among salons and barbershops. To remain competitive, business owners are required to implement effective marketing strategies that can attract consumers and encourage purchasing decisions. This study aims to examine the role of advertising and price fairness in purchasing decisions at salons and barbershops. This research employed a quantitative approach using a survey method. The population consisted of customers who had utilized salon and barbershop services in Bangkinang Kota. A total of 90 respondents were selected using accidental sampling techniques. Data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that advertising and price fairness simultaneously have a positive and significant effect on purchasing decisions. Partially, advertising has a positive and significant effect on purchasing decisions. Likewise, price fairness also has a positive and significant effect on purchasing decisions. The results imply that effective advertising and fair pricing perceptions are important factors in influencing customer purchasing decisions in the salon and barbershop service industry.
Co-Authors Afvan Aquino Aznuriyandi Aznuriyandi Desmawati Desmawati Nazmul Irfandi Nofrizal Nofrizal Rafidianto Wibisono Richa Afriana Munthe