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nofrizal nofrizal
Universitas Lancang Kuning
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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KARAKTERISTIK KONSUMEN DISTRO PEKANBARU (STUDI KASUS PADA DISTRO PESTAPHORIA NEVERENDING PEKANBARU) Nofrizal Nofrizal
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i3.9975

Abstract

Tujuan  penelitian  ini  adalah  untuk  menemukan  karakteristik  konsumen  distro  di  kota Pekanbaru  dengan  objek  penelitian  adalah  konsumen  Distro  Pestaphoria Neverending  Pekanbaru.  Sumber  data  menggunakan  data  primer  dan  data  sekunder. Waktu  penelitian  ini  dilakukan  pada  tahun  2009.  Sampel  dalam  penelitian  ini berjumlah  90  Responden.  Teknik  pengambilan  data  menggunakan  wawancara  dan kuisioner. Metode  analisis data  menggunakan  teknik claster yaitu  suatu  statistic yang bertujuan  memisahkan  kasuh/objek  kedalam  beberapa  kelompok  yang  memiliki  sifat berbeda  antara  satu  kelompok  yang  satu  dengan  yang  lain.  Hasil  penelitian  ini menunjukan  karakteristik  dominan  konsumen  Distro  Pestaphoria  Neverending Pekanbaru  adalah  didominasi  1)Usia  16-25tahun,  2)Jenis  Pekerjaan Pelajar/Mahasiswa,  3)Mementingkan  gaya  hidup  dan  4)Mencari  produk-produk  yang terbaru.
Strategi Tumbuh Dan Bersaing Di Industri Asuransi (Studi Kasus Pada BPJS Ketenagakerjaan Pekanbaru) Nofrizal Nofrizal
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 1 Juni 2017
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i1.3691

Abstract

Background this research began by observing growth and rising insurance company in Pekanbaru city with many company insurance had been built in Pekanbaru city since 2014, therefore rivalry can’t avoid and each company also create and arrange tactic and strategy in order to be winner from this competition.  BPJS Ketenagakerjaan is new entry from this insurance industry in Pekanbaru city and BJPS Ketenagakerjaan owned by government Indonesia. Aim this research to arrange and determine how BPJS Ketenagakerjaan growth and compete in insurance industry Pekanbaru city. This research use descriptive method with several step to create strategy there are Five Force Porter, IFA, EFA, Matric GE, SWOT-8K, Matric TWOS and Matric QSPM. Result this research showed the strategy Position of BPJS Ketenagakerjaan in quadrant IB (Growth) and BPJS Ketenagakerjaan can use for growth and compete using Competitive Strategy and Growth strategy
Model Dan Strategi Pengembangan Makanan Lokal Daerah (Studi Kasus Pada Kabupaten Meranti & Kabupaten Bengkalis Provinsi Riau) Nofrizal Nofrizal
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 2 Desember 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.7069

Abstract

Abstrak : Local food can be a competitive advantage to develop the region by utilizing existing natural resources. Meranti and Bengkalis regencies in Riau province have a great opportunity to develop regional competitive advantage. The purpose of this study is to develop strategies for developing competitive advantage through local food. The object of this study was all local MSMEs in Meranti and Bengkalis Regency who were taken by purposive sampling technique. Data analysis using IFAS and EFAS analysis and SWOT 8K analysis. The results of this study found several options for developing regional competitive advantage strategies, namely stabilization strategies. Abstraksi : Makan lokal daerah dapat menjadi keunggulan bersaing untuk mengembangkan daerahnya dengan memanfaatkan sumber daya alam yang ada. Kabupaten Meranti dan Bengkalis di provinsi Riau memiliki peluang yang besar untuk mengembangkan keunggulan bersaing daerahnya. Tujuan dari penelitian ini adalah menyusun strategi pengembangan keunggulan bersaing melalui makanan lokal daerah. Objek penelitian ini adalah seluruh pelaku UMKM makan lokal di Kabupaten Meranti dan Kabupaten Bengkalis yang diambil dengan teknik purposive sampling. Analisis data menggunakan analisis IFAS dan EFAS serta analisis SWOT 8K. Hasil dari penelitian ini ditemukan beberapa pilihan strategi pengembangan keunggulan bersaing daerah yaitu strategi stabilisasi. 
Pengaruh keunggulan bersaing terhadap kinerja pemasaran pengrajin rotan Pekanbaru Nofrizal Nofrizal; Aznuryandi Aznuryandi; Arizal N; Azhar Affandi; Undang Juju
Journal of Business & Banking Vol 10, No 2 (2020): November 2020 - April 2021
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v10i2.2487

Abstract

This study attepts to determine the effect of competitive advantage on the marketing performance of rattan craftsmen SMEs where—before the Covid 19 epidemic until the current implementation of New Normal— marketing performance continued to decline and was difficult to develop. Therefore, this benefited to help the SME craftsmen of rattan find and implement factors that can improve marketing performance so that the conditions of the SME Craftsmen continue to develop. This study used a survey method with the sample of 40 respondents of rattan craftsmen in Pekanbaru City. The data were colected using questionnaires and observation techniques, and the data were both primary data and secondary data. The stages of data analysis are validity test, reliability test, classical assumption test, multiple linear regression, t test, f test and determinant coefficient test (R2). The results showed that product uniqueness, product quality and competitive prices had an effect on marketing performance. Simultaneously to the effect of competitive advantage on the marketing performance of UKM Rattan Craftsmen Pekanbaru. It suggest that further study add the variables/factors that can be used to improve marketing performance for MSMEs in Indonesia, especially in Pekanbaru.
NALISIS STRATEGI BERSAING GUDANG DIGITAL YOGYAKARTA DALAM MEMPERLUAS PASAR nofrizal nofrizal
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 12 No. 2 (2015)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v12i2.830

Abstract

Abstrak : Gudang Digital adalah sebuah perusahaan yang bergerak dalam bidangretail fotograpi di Yogyakarta yang sudah berdiri selama 7 tahun dengan kerja kerasdan kesabaran Gudang Digital berhasil membaca kebutuhan konsumen Yogyakarta,hingga saat ini Gudang Digital sudah memiliki 3 cabang serta memiliki cafe dan kelasfotograpi adapun strategi yang mereka gunakan adalah one stop shoping dan palingmurah .Pemilihan Srategi yang tepat bagi Gudang Digital merupakan salah satu tujuan yangpenilitian ini untuk dapat bertahan dalam persaingan di industri retail alat – alatfotograpi. Proses dilakukan dengan mengunakan PEST (Politik, Ekonomi, Sosial,Teknologi) dan Lima Kekuatan Porter. Setelah itu peneliti menggunakan value chainuntuk melihat keunggulan bersaing dan untuk pemilihan strategi penelitian inimenggunakan SWOT dan Strategi Generik Porter. Hasil penelitian yang dilakukanmenyatakan bahwa Gudang Digital bisa mengunakan keunggulan yang dimilikidengan munggunakan strategi Generik Porter yaitu Kunggulan biaya menyeluruh(Porter, 1989).
STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH (UKM) KERUPUK KULIT KOTA PEKANBARU nofrizal nofrizal
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.874

Abstract

Abstract: This research aim to identify from exsternal and internal factor-factor small and medium enterprises (SMEs)of Kerupuk kulit Kelurahan Sidomulyo Barat Kecamatan Tampan Pekanbaru along with formulation and strategies planning development enterprises in effort to get business connection, broading and increase value profitability for small and medium enterprises (SMEs) of Kerupuk kulit. In this research used metodelogy to made planning and development this enterprises is use analysis Matrik SWOT, and Matrik TWOS. Result from this research showed development strategy can use to Small and Medium Enterprises (SMEs) is stabilitaion Strategy.Keywords:Development Strategy, SWOT, SPACE, TWOS
ANALISIS PERMODALAN PEDAGANG PASAR SYARIAH Idel Waldelmi; Afvan Aquino; Nofrizal Nofrizal
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 1 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.951 KB) | DOI: 10.35314/inovbiz.v7i1.892

Abstract

Penelitian ini didasari sumber permodalan pedagang pasar syariah ulul albab yang melakukan aktifitas bisnis atau jual beli di desa tanah merah kecamatan siak hulu kebupaten Kampar riau. Berdasarkan hasil temuan dan data dilapangan memberikan informasi bahwasannya sumber permodalan pedagang pasar syariah ulul albab berasal dari modal pribadi, distributor, perbankan konvensional, perbankan syariah, jula –jula tembak/rentenir/pemodal, koperasi, sesama pedagang dan pelanggan. Dimana modal sumber permodalan tertinggi yang di gunakan pedagang dalam menjalankan usahanya yakni modal pribadi dan distributor yang mencapai kisaran 31,94% ini artinya pedagang sangat selain mengandal modal secara pribadi nanum juga sangat terbantu oleh adanya distributor dan modal berikutnya diikuti sumber permodal secara pribadi yang mencapai kisaran 19,44%, hal ini berarti masih ada pedagang yang tidak menggandalkan modal usahanya dari luar seprti distributor, koperasi, lembaga keuangan lainnya atau lebih kepada pedagang yang membeli barang dagangannya secara tunai/cast dan yang terendah dalam mendapatkan sumber permodalan yakni dari sesama pedagang, pelanggan pedagang itu sendiri yakni 1,39% serta ini juga menjadi bukti bahwa pedagang dipasar syariah masih ada sebagian besar pedagang yang melakukan kerjasama dalam mendapatkan modal tambahan dari para rente/jula –jula tembak, koperasi dan lembaga keuangan konvensional.Untuk membuktikan secara ilmiah akan dari sumber permodalan yang didapatkan oleh padagang dalam menjalankan usahanya digunakan Menggunakan metode kualitatif melalui wawancara mendalam kepada unit analisis yakni pengelola pasar syariah ulul albab dan dewan pengawas syariah pasar ulul albab serta di perkuat oleh pedagang dan pembeli yang bertransaksi di pasar syariah.
Pandau Jaya Waste Bank Socialization In Kampar Regency, Riau Province Nurhayani Lubis; Hardi Hardi; Nofrizal Nofrizal
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 1 No. 2 (2021): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.047 KB) | DOI: 10.57152/consen.v1i2.141

Abstract

The purpose of this activity is to provide an understanding of the benefits of waste banks to the community. This is done because there are still many people who do not know about the waste bank. The initial motivation in establishing the Pandau Jaya Waste Bank was to support the Kampar Regency government program in managing waste that had been issued by the Kampar Regency Regent through Perbup No 40 of 2018. In addition, it was also to provide education about the economic value of waste. Namely that waste can also be an additional side income for the surrounding community. However, due to lack of information and understanding, Pandau Jaya Waste Bank does not yet have a place in the community. Therefore, it is necessary to socialize the Pandau Jaya Waste Bank which contains education about the economic value of waste to the community in the RW where the waste bank is established. The methods used in this service are lectures, distribution of questionnaires before and after socialization, and discussions. The lecture was directly filled by Mr. Prama Widayat as the owner of the Pandau Jaya Waste Bank. Attended by the heads of RT and RW throughout Pandau Jaya Village, this service went smoothly, several RT and RW heads gave their appreciation by visiting the Pandau Jaya Waste Bank directly to see the work process at the Waste Bank.
Strategy Analysis of the Implementation of the MBKM Curriculum at the University Nofrizal Nofrizal; Arizal N; Idel Waldelmi; Aznuriyandi Aznuriyandi; Zulia Khairani; Undang Juju
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 4 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v14i4.1777

Abstract

In 2021 until now, the government issued the Merdeka Learning Kampus Merdeka (MBKM) curriculum which requires universities to implement, but it takes the right strategy, the purpose of this research is to find the strategic position of the Faculty of Economics at a private university in Riau to implement the MBKM curriculum, identify strengths, weaknesses, opportunities and threats and Develop alternative strategic options for the implementation of the MBKM Curriculum. The research method uses qualitative. The object of this research is the Faculty of Economics which has 2 study programs, namely Accounting and Management. Data sources are primary and secondary data. Data collection techniques using observation techniques, interviews and questionnaires. The number of samples in this study were 8 people using a sampling technique, namely saturated/census samples where the respondents were those who occupied strategic positions in decision making, expert judgment and stakeholders from faculties and universities. Data analysis used EFAS Matrix, IFAS Matrix, IE Matrix, SWOT-8K Matrix and TWOS Matrix. The results of the study indicate that the external and internal environmental conditions of the economics faculty show conditions that fall into the moderate/good category, which means the Faculty of Economics is able to implement this MBKM program. Meanwhile, the results of the IE Matrix value show that the position / quadrant of the Faculty of Economics is in the V Bold and maintain position (maintain and maintain) Market penetration and product development, while the analysis using the SWOT-8K matrix shows the quadrant position is in Diversification IV.
Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust? Nofrizal Nofrizal; Sucherly Sucherly; Undang Juju; Zulia Khairani; Efrita Soviyanti; Hadiyati Hadiyati; Arizal N
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8800

Abstract

The in online sales transactions have continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.
Co-Authors Afvan Aquino Arizal N Arizal N Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi efrita soviyanti hadiyati hadiyati HARDI HARDI Idel Waldelmi nurhayani lubis Sucherly Sucherly Undang Juju Zulia Khairani