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All Journal International Journal of Management Science and Information Technology (IJMSIT) Bata Ilyas Educational Management Review Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Agusman Agusman
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Determinasi Customer Relationship Management, Word Of Mouth Dan Emotional Attachment Terhadap Loyalitas Pelanggan Kopi Kenangan Di Medan Belawan Iventura Iventura; Agusman Agusman; Alexander Alexander
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3879

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM), word of mouth, dan emotional attachment terhadap loyalitas pelanggan Kopi Kenangan di Medan Belawan. Perkembangan industri coffee shop di Indonesia yang semakin pesat menuntut perusahaan untuk mampu mempertahankan loyalitas pelanggan di tengah persaingan bisnis yang kompetitif. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Populasi dalam penelitian ini adalah pelanggan Kopi Kenangan di Medan Belawan yang jumlahnya tidak diketahui secara pasti. Teknik pengambilan sampel menggunakan convenience sampling dengan jumlah responden sebanyak 96 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial Customer Relationship Management tidak berpengaruh signifikan terhadap loyalitas pelanggan. Sementara itu, word of mouth dan emotional attachment berpengaruh signifikan terhadap loyalitas pelanggan Kopi Kenangan di Medan Belawan. Secara simultan, Customer Relationship Management, word of mouth, dan emotional attachment berpengaruh signifikan terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa loyalitas pelanggan lebih dipengaruhi oleh pengalaman emosional dan rekomendasi antar konsumen dibandingkan hubungan pelanggan yang dibangun perusahaan secara langsung.
The Influence of Digital Literacy, Business Accessibility, and Illegal Parking on the Development of Small and Medium Culinary Enterprises in the Asia Mega Mas Area, Medan Agusman Agusman; Leony Hoki; Lisbeth Vanessa Marrimarshel
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 03 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

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Abstract

This study aims to describe the influence of digital literacy, business accessibility and illegal parking on the development of small and medium culinary MSMEs in Asia Mega Mas Medan. The research methodology used is a quantitative descriptive method. The type of data used in this study is quantitative data, which is data obtained in the form of numbers or figures. The data sources are in the form of primary data and secondary data. Primary data was obtained from the results of the distribution of questionnaires to respondents, secondary data was obtained from data and literature related to the problems discussed. The population in this study is all small and medium culinary MSME actors in Asia Mega Mas which totals 136 respondents. The sampling technique used is accidental sampling where 102 respondents from MSMEs will be randomly selected as research samples. The results of the research analysis show that Digital Literacy has an effect on the Development of MSMEs in Asia Mega Mas Medan. Business Accessibility has an effect on the Development of MSMEs in Asia Mega Mas Medan. Illegal Parking Affects the Development of MSMEs Asia Mega Mas Medan. Digital Literacy, Business Accessibility, Illegal Parking have an effect on the Development of MSMEs Asia Mega Mas Medan.
Digital Technology-Based Green Innovation Adoption Model in MSME Development to Promote Performance and Sustainable Business Competitiveness Agusman Agusman; Victor Victor; Silvia Sofyan
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7705

Abstract

This study empirically examines the direct effects of green innovation adoption and digital technology utilization on MSME performance and sustainable business competitiveness, as well as the effect of MSME performance on sustainable business competitiveness, in the context of MSMEs in Medan, Indonesia. Method. A quantitative, cross-sectional survey design was employed. Primary data were collected from 100 MSMEs, selected by purposive sampling from a population of 18,000 active units using the Slovin formula, through a structured questionnaire. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) in SmartPLS 4, including outer model evaluation (loading factor, AVE, composite reliability, Cronbach's alpha, discriminant validity) and inner model evaluation (R², f²). Main Findings. All measurement constructs met the required thresholds, confirming convergent validity, discriminant validity, and reliability. The structural model shows that Sustainable Business Competitiveness is explained by the exogenous variables with R² = 0.385, while MSME Performance is explained with R² = 0.295. Green Innovation and Digital Technology exert a moderate effect on Sustainable Business Competitiveness (f² = 0.218 and f² = 0.192, respectively), while their direct effect on MSME Performance is very small (f² = 0.002 and f² = 0.006). MSME Performance, in turn, shows a moderate effect on Sustainable Business Competitiveness (f² = 0.194). Practical Implications. The findings inform MSME owners, business incubators, MSME facilitators, and digital platform providers that green innovation initiatives yield stronger competitiveness gains when embedded within a broader digital transformation strategy. For policy makers, particularly the Ministry of Cooperatives and SMEs, the results support targeted programs on digital literacy, eco-innovation subsidies, and integrated capacity-building schemes for second-tier city MSMEs. Originality. This study contributes an integrated, empirically validated model that combines digital technology utilization and green innovation adoption as joint predictors of MSME performance and sustainable competitiveness, tested through SEM-PLS on Indonesian MSMEs a setting under-represented in the existing Q1/Q2 literature.
Co-Authors Alexander Alexander Iventura Iventura Leony Hoki Lisbeth Vanessa Marrimarshel Silvia Sofyan Victor Victor