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Pengaruh Pengetahuan Kewirausahaan dan Self Efficacy terhadap Minat Berwirausaha pada Mahasiswa Pendidikan Ekonomi Stambuk 2021 Universitas Negeri Medan Muamar Rinaldi; Harrington B. Silaban; Laura Magdalena Tambunan; 4Maria Audina Rumapea; Regina Laurensia Br. Ginting; Rossi Dearni Lingga; Teresia Reginanta Ginting
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): Desember : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i4.1059

Abstract

Students who understand entrepreneurship courses will develop an attitude to achieve achievements, which arises from confidence in themselves. Positive self-confidence is an important element in achieving success and creating satisfaction in line with the knowledge gained. Realizing the importance of students' personal factors, the researcher is interested in exploring the level of students' self-efficacy towards entrepreneurship courses. This study uses a quantitative research method with a causal associative approach, which aims to determine the causal relationship between independent variables (entrepreneurial knowledge and self-efficacy) and dependent variables (entrepreneurial interest). The population in this study is 80 students of the 2021 Stambuk Economic Education at the State University of Medan. The sampling technique used the stratified random sampling method, using the Slovin formula with a significance level of 5%, then the number of samples obtained was 67 people. The results of the study show that entrepreneurial knowledge has a positive and significant influence on students' interest in entrepreneurship. The regression coefficient was 0.527 with a significance value of p = 0.000 (p < 0.05) shows that students who have a better understanding of entrepreneurship tend to have a higher interest in starting a business. Self efficacy, or students' confidence in their ability to achieve goals, does not have a significant influence on entrepreneurial interest. This can be seen from the regression coefficient value of 0.063 and the significance value of p = 0.491 (p > 0.05). This means that even though there is a The positive relationship between self-efficacy and interest, the level of student confidence is not strong enough to directly increase the interest in entrepreneurship. Simultaneously, entrepreneurial knowledge and self-efficacy contribute to students' interest in entrepreneurship. Based on the multiple linear regression test, the model shows that these two variables together can explain the variation in entrepreneurial interest. However, the dominant contribution comes from entrepreneurial knowledge, because this variable has a more significant influence than self-efficacy.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan di Pancing : (Study Kasus pada Mahasiswa Pendidikan Ekonomi Tahun 2021) Muamar Rinaldi; Endang Endang; Fera Daniaty Nababan; Fransiska Adelia Br Sinulingga; Putri Titin Sianturi; Rafli Ramli; Samuel Tobing
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3472

Abstract

This research aims to analyze customer satisfaction with purchasing decisions at Mie Gacoan Pancing, especially among Economic Education students class of 2021, Medan State University. Using literature review and interview methods, this research evaluates factors such as product quality, price and service that influence customer satisfaction. The findings show that product quality, especially the taste and texture of the noodles, is the main attraction, while the affordable price supports the preferences of students on a limited budget. However, service quality is still a challenge, such as irregular queues and unfriendly staff attitudes. High customer satisfaction contributes to repeat purchase decisions and word-of-mouth recommendations, while dissatisfaction can reduce customer loyalty. This research underlines the importance of improving service and maintaining consistent product quality to improve customer experience and support business sustainability in the culinary sector.