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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurmas Azam Insan Cendikia Community Service Journal Of Economic Education Al-Manar Journal of Accountancy and Business Studies Al-Manar Journal of Economic and Social Studies
Ulfiah Novita
Universitas Islam Negeri Sultan Syarif Kasim Riau
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Kemudahan Penggunaan, Keamanan, Kepercayaan Terhadap Keputusan Pembelian Secara Online pada Aplikasi Shopeedi Kota Pekanbaru Pebrianti; Ulfiah Novita
Al-Manar Journal of Accountancy and Business Studies Vol. 1 No. 1 (2024): Al-manar Journal of Accountancy and Business Studies
Publisher : Yayasan Almanar Pujud

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Abstract

Shopee is a leading marketplace platform and e-commerce site in Indonesia and Southeast Asia. SEA Group (formerly known as Garena) was founded by Forrest Li in 2009 and currently manages Shopee. Purchasing decisions are crucial for Shopee as they measure the extent of purchases on the platform. The objective of this research is to determine the influence of Ease of Use, Security, and Trust on Online Purchasing Decisions on the Shopee Application in the city of Pekanbaru. The population in this study includes all residents of Pekanbaru who have the Shopee application. The sampling method used in this research is the Lameshow technique, which selects samples based on specific considerations. The data used are primary and secondary data. The data analysis method employed is multiple linear regression. The results indicate that Ease of Use, Security, and Trust influence Online Purchasing Decisions on the Shopee Application in the city. The coefficient of determination shows that the variables Ease of Use (XI), Security (X2), and Trust (X3) have a positive but not significant effect on the purchase decision variable (Y).
Pengaruh Persepsi Harga, Kualitas Produk dan Word of Mouth Produk Skincare Scarlett Whitening Terhadap Keputusan Pembelian Konsumen di Kecamatan Tuah Madani Kota Pekanbaru Aida Suryana; Ulfiah Novita
Al-Manar Journal of Economic and Social Studies Vol. 2 No. 1 (2025): Al-manar Journal of Economic and Social Studies
Publisher : Yayasan Almanar Pujud

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Abstract

Scarlett whitening is one of the local skincare brands founded in 2017. Scarlett whitening is produced by PT. Opto Lingkar Sejahtera, Indonesia. The purpose of this study was to determine the effect of price perception, product quality and word of mouth of Scarlett Whitening Skincare product on consumer purhasing decisions in Tuah Madani District, Pekanbaru City. The population in the study was the Tuah Madani District Community who used Scarlett Whitening Products. This type of research is quantitative research using the multiple linear regression method which was selected using the purposive sampling. The result of this study indicate the partially price perception, product quality and word of mouth have an effect on purchasing decisions. The results of the determination coefficient (R2) show that simultaneously the influence of the three independent variables on the dependent variable is 67.3% and the remaining 32.7% are other variables not examined in this study.
Pengaruh Kualitas Produk, Persepsi Harga dan Cita Rasa Terhadap Kepuasan Konsumen di Rumah Makan Pak Abbas Dikalangan Masyarakat Kota Pekanbaru Rohima Nugra Heni; Ulfiah Novita
Al-Manar Journal of Economic and Social Studies Vol. 2 No. 2 (2025): Al-manar Journal of Economic and Social Studies
Publisher : Yayasan Almanar Pujud

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Abstract

Customer satisfaction is a key factor in determining the quality of a business, particularly in the culinary industry. Rumah Makan Pak Abbas is one of the well-known restaurants among the people of Pekanbaru City. It is famous for its traditional Malay dishes, such as asam pode baung sungai (a sour river catfish dish), fried free-range chicken, and cincang daging (minced meat stew). The purpose of this study is to determine the influence of product quality, price perception, and taste on customer satisfaction at Rumah Makan Pak Abbas. This research uses a quantitative approach with the multiple linear regression method. The research sample consisted of 95 respondents, selected using the purposive sampling technique. Data was collected through the distribution of questionnaires to customers. The results of this study indicate that product quality, price perception, and taste each have a significant partial effect on customer satisfaction at Rumah Makan Pak Abbas.
Pengaruh Fomo (Fear of Missing Out), Gaya Hidup, dan Persepsi Harga Terhadap Impulsive Buying Live Streaming Shopee pada Generasi Zilenial di Kota Pekanbaru Diana Asadillah; Ulfiah Novita
Al-Manar Journal of Economic and Social Studies Vol. 3 No. 1 (2026): Al-manar Journal of Economic and Social Studies
Publisher : Yayasan Almanar Pujud

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Abstract

The development of digital technology has changed people's consumption patterns, especially among Generation Z (Zilennials). E-commerce platforms such as Shopee, with its live streaming feature, have created an impulsive buying phenomenon driven by psychological and social factors. This study aims to examine the influence of FOMO (Fear of Missing Out), Lifestyle, and Price Perception on Impulsive Buying behavior on Shopee's live streaming feature. The study was conducted in Pekanbaru City and targeted Ziennials who actively shop through Shopee Live. The results showed that partially, the FOMO and Lifestyle variables were proven to have a positive and significant effect on Impulsive Buying. Meanwhile, Price Perception did not show a significant effect partially. However, the three independent variables were simultaneously proven to have a significant effect on Impulsive Buying. These findings indicate that in the context of live streaming, impulsive buying decisions among Ziennials are more strongly driven by social anxiety (FOMO) and a consumptive lifestyle, rather than rational considerations regarding price.
Pendampingan Branding Untuk Meningkatkan Brand Awareness UMKM Di Kelurahan Tuah Madani Kota Pekanbaru Nurrahmi Hayani; Ulfiah novita; Darni darni; Ristiliana Ristiliana
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol. 5 No. 1 (2026): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

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Abstract

Program pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya tingkat brand awareness pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Tuah Madani, Kota Pekanbaru, yang tercermin dari lemahnya identitas merek, keterbatasan media promosi, dan tampilan visual usaha yang belum optimal. Program ini bertujuan untuk meningkatkan brand awareness UMKM melalui pendampingan branding dengan pendekatan service learning. Kegiatan dilaksanakan pada periode Oktober hingga November 2025 dengan melibatkan delapan UMKM mitra yang bergerak di sektor kuliner dan minuman. Metode service learning dilaksanakan melalui empat tahapan, yaitu investigasi, persiapan, tindakan, dan refleksi, yang melibatkan kolaborasi antara mahasiswa dan pelaku UMKM. Hasil kegiatan menunjukkan bahwa pendampingan branding mampu meningkatkan berbagai aspek visual dan promosi usaha, meliputi pengembangan logo, banner, kemasan, penataan booth, dan konten promosi digital. Beberapa UMKM juga mengalami peningkatan visibilitas usaha dan jumlah kunjungan pelanggan setelah intervensi dilakukan. Salah satu UMKM, misalnya, melaporkan peningkatan jumlah pelanggan harian dari sekitar 65–70 orang menjadi 85–90 orang per hari setelah dilakukan pembaruan desain banner promosi. Selain itu, program ini memberikan pengalaman pembelajaran kontekstual bagi mahasiswa melalui penguatan keterampilan teknis dan interpersonal, sekaligus memperkuat hubungan antara perguruan tinggi dan masyarakat sekitar. Dengan demikian, pendampingan branding melalui pendekatan service learning dapat menjadi strategi yang efektif dalam meningkatkan daya saing dan brand awareness UMKM.Kata kunci: branding, brand awareness, UMKM, service learning, promosi digital
PELATIHAN EKONOMI KREATIF (MANIK - MANIK) PADA IBU RUMAH TANGGA KOMPLEK PERUMAHAN PERMATA BENING 7 PEKANBARU Fitria Ramadhani Agusti Nasution; Putriana Putriana; Ulfiah Novita
Azam Insan Cendikia Vol. 1 No. 1 (2022): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v1i1.16

Abstract

Seiring dengan kemajuan zaman, kini manik-manik sudah ada hampir seluruh Indonesia dan memiliki home industry rumahan kerajinan yang khusus membuat kerajinan manik-manik. Kerajinan manik-manik ini bisa dikatakan sangat mudah untuk dipelajari hanya saja masih minimnya minat dan ketertarikan ibu – ibu rumah tangga dalam melihat peluang usaha ini, sehingga perlu dilakukan sebuah pelatihan. Kurangnya minat dan ketertarikan ini disebabkan masih adanya anggapan bahwa kerajinan manik-manik ini merupakan kerajinan yang “tua” yang tidak cocok dilakoni pada zaman yang sudah maju seperti sekarang ini. Kemudian, masih banyaknya anggapan bahwa kerajinan manik-manik ini sangat sulit untuk dilakukan dan menghabiskan waktu yang cukup banyak yang pada akhirnya akan membosankan dan memerlukan waktu yang cukup lama dalam mengerjakannya. Padahal seperti yang diketahuai bahwa perkembangan kerajinan manik-manik saat ini dapat memiliki pangsa pasarnya tersendiri. Kerajinan manik-manik bisa dijadikan souvenir pernikahan, aksesoris yang dipakai harian atau banyak gerai oleh-oleh yang bisa menjadi tempat untuk memasarkan kerajinan manik-manik tersebut.
PELATIHAN PEMBUATAN DETERJEN CAIR BAGI IBU RUMAH TANGGA PERUMAHAN INDAH PERDANA LESTARI KELURAHAN SIALANGMUNGGU KECAMATAN TAMPAN PEKANBARU RIAU Putriana Putriana; Fitria Ramadhani Agusti Nst; Ulfiah Novita
Azam Insan Cendikia Vol. 2 No. 2 (2023): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v2i2.43

Abstract

Pembelian deterjen cair yang digunakan untuk konsumsi rumah tangga akan memberikan dampak pada ekonomi rumah tangga mengingat harga deterjen cair dipasaran cukup mahal sementara pemakaian deterjen cair digunakan setiap hari. Keadaan ini akan membuat pengeluaran rumah tangga untuk membeli deterjen cair cukup besar di setiap bulannya. Hal tersebut dibuat pelatihan pembuatan deterjen cair untuk menambah, meningkatkan pengetahuan dan keterampilan ibu rumah tangga dalam menunjukkan eksistensi dirinya dan memenuhi kebutuhan keluarga. Peserta pengabdian masyarakat ini adalah adalah ibu rumah tangga Perumahan Indah Perdana Lestari Kelurahan Sialangmunggu, Kecamatan Tampan, Pekanbaru, Riau. Informasi yang disampaikan oleh nara sumber, memberikan tambahan informasi bagi peserta, termasuk bagi pengabdi serta langsung melakukan praktik dalam membuat detergen cair. Alat dan bahan yang dibutuhkan yaitu : Ember, Saringan, Pengaduk, Gelas ukur, Botol. Bahan pembuatan deterjen cair: Taxapon 1 kg, Sodium Sulfat 200 gr, Asam Sitrat 200 gr, Nacl 300 gr, Ambitol 40 ml, Esen parfum 25 ml, Pewarna makanan h, Cuka, Air (10 sd 15 ). Kemudian membuat deterjen cair yang dimulai dari proses pencampuran bahan, pengadukkan bahan hingga tercampur rata dan pengemasan kedalam botol.
Determinants Of Investment Decisions Millenial and Zilenial Generation Yessi Nesneri; Ulfiah Novita; Nursri Hayatina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 11 No. 1 (2026): April 2026
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v11i1.6558

Abstract

Investment is an activity of investing valuable assets to generate profits. This research aims to analyze the influence of financial literacy, financial behavior, investment motivation, risk perception, and investment experience on investment decisions of the millennial and zilennial generations using Structural Equation Modeling (SEM) - Partial Least Square (PLS) analysis. The results of the study indicate that financial behavior, investment motivation and risk perception have a significant influence on the investment decisions of the millennial and zilennial generations. Meanwhile, financial literacy and investment experience have no influence and are not significant on the investment decisions of the millennial and zilennial generations. Additionally, it was found that financial literacy, financial behavior, investment motivation, risk perception, and investment experience influence investment decisions by 66.5% and the remaining 33.5% is influenced by other variables not examined in this research.
Co-Authors Aida Suryana Darni Darni Diana Asadillah Fitria Ramadhani Agusti Nasution Fitria Ramadhani Agusti NST Nurrahmi Hayani Nursri Hayatina Pebrianti Putriana Putriana Ristiliana Ristiliana Rohima Nugra Heni Yessi Nesneri