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All Journal Al-Manar Journal of Accountancy and Business Studies Al-Manar Journal of Economic and Social Studies
Ulfiah Novita
Universitas Islam Negeri Sultan Syarif Kasim Riau
Economics, Econometrics & Finance

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Pengaruh Kemudahan Penggunaan, Keamanan, Kepercayaan Terhadap Keputusan Pembelian Secara Online pada Aplikasi Shopeedi Kota Pekanbaru Pebrianti; Ulfiah Novita
Al-Manar Journal of Accountancy and Business Studies Vol. 1 No. 1 (2024): Al-manar Journal of Accountancy and Business Studies
Publisher : Yayasan Almanar Pujud

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Abstract

Shopee is a leading marketplace platform and e-commerce site in Indonesia and Southeast Asia. SEA Group (formerly known as Garena) was founded by Forrest Li in 2009 and currently manages Shopee. Purchasing decisions are crucial for Shopee as they measure the extent of purchases on the platform. The objective of this research is to determine the influence of Ease of Use, Security, and Trust on Online Purchasing Decisions on the Shopee Application in the city of Pekanbaru. The population in this study includes all residents of Pekanbaru who have the Shopee application. The sampling method used in this research is the Lameshow technique, which selects samples based on specific considerations. The data used are primary and secondary data. The data analysis method employed is multiple linear regression. The results indicate that Ease of Use, Security, and Trust influence Online Purchasing Decisions on the Shopee Application in the city. The coefficient of determination shows that the variables Ease of Use (XI), Security (X2), and Trust (X3) have a positive but not significant effect on the purchase decision variable (Y).
Pengaruh Persepsi Harga, Kualitas Produk dan Word of Mouth Produk Skincare Scarlett Whitening Terhadap Keputusan Pembelian Konsumen di Kecamatan Tuah Madani Kota Pekanbaru Aida Suryana; Ulfiah Novita
Al-Manar Journal of Economic and Social Studies Vol. 2 No. 1 (2025): Al-manar Journal of Economic and Social Studies
Publisher : Yayasan Almanar Pujud

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Abstract

Scarlett whitening is one of the local skincare brands founded in 2017. Scarlett whitening is produced by PT. Opto Lingkar Sejahtera, Indonesia. The purpose of this study was to determine the effect of price perception, product quality and word of mouth of Scarlett Whitening Skincare product on consumer purhasing decisions in Tuah Madani District, Pekanbaru City. The population in the study was the Tuah Madani District Community who used Scarlett Whitening Products. This type of research is quantitative research using the multiple linear regression method which was selected using the purposive sampling. The result of this study indicate the partially price perception, product quality and word of mouth have an effect on purchasing decisions. The results of the determination coefficient (R2) show that simultaneously the influence of the three independent variables on the dependent variable is 67.3% and the remaining 32.7% are other variables not examined in this study.
Pengaruh Kualitas Produk, Persepsi Harga dan Cita Rasa Terhadap Kepuasan Konsumen di Rumah Makan Pak Abbas Dikalangan Masyarakat Kota Pekanbaru Rohima Nugra Heni; Ulfiah Novita
Al-Manar Journal of Economic and Social Studies Vol. 2 No. 2 (2025): Al-manar Journal of Economic and Social Studies
Publisher : Yayasan Almanar Pujud

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Abstract

Customer satisfaction is a key factor in determining the quality of a business, particularly in the culinary industry. Rumah Makan Pak Abbas is one of the well-known restaurants among the people of Pekanbaru City. It is famous for its traditional Malay dishes, such as asam pode baung sungai (a sour river catfish dish), fried free-range chicken, and cincang daging (minced meat stew). The purpose of this study is to determine the influence of product quality, price perception, and taste on customer satisfaction at Rumah Makan Pak Abbas. This research uses a quantitative approach with the multiple linear regression method. The research sample consisted of 95 respondents, selected using the purposive sampling technique. Data was collected through the distribution of questionnaires to customers. The results of this study indicate that product quality, price perception, and taste each have a significant partial effect on customer satisfaction at Rumah Makan Pak Abbas.
Co-Authors Aida Suryana Pebrianti Rohima Nugra Heni