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All Journal GUYUB: Journal of Community Engagement AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Jatmiko Jatmiko
Universitas Esa Unggul
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Community Empowerment through Training on Determining Fish Production Costs for Strengthening the Marine Resource-Based Economy MF Arrozi Adhikara; Sugiyanto Sugiyanto; Sri Handayani; Jatmiko Jatmiko; Fachmi Tamzil; Adrie Putra
GUYUB: Journal of Community Engagement Vol 7, No 2 (2026): Juni
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i2.14421

Abstract

. This community service program was conducted to address inaccuracies in the calculation of the Cost of Production (COP) among Cuwe fish cracker home industries on Tidung Island, Thousand Islands, Jakarta. Most business actors calculated production costs conventionally and often excluded maintenance, electricity, and packaging expenses from factory overhead costs, resulting in underestimated production costs and less accurate pricing decisions. Therefore, the program aimed to improve participants’ understanding of COP calculation and equip them with practical skills to determine production costs systematically in order to strengthen business competitiveness. The program adopted a Participatory Action Research (PAR) approach involving 18 home-industry actors and was implemented through four stages: preliminary understanding, socialization and education, knowledge strengthening, and implementation with post-training assistance. Activities included training on cost accounting concepts, identification of production cost components, application of the full-costing process method, and simple bookkeeping practices. Evaluation results showed a substantial increase in participants’ competencies, with average pre-test and post-test scores improving from 42 to 86. Cost-recording consistency also increased from 20% to 80%, while participants became capable of identifying all cost components involved in COP calculations.The program contributed to improved production management capacity, a transition from trial-and-error costing practices to a systematic full-costing approach, and greater business resilience in responding to market fluctuations. The findings revealed a healthy cost structure, with direct raw materials accounting for 47% and direct labor for 31%. Although challenges remain, particularly weather dependency and high logistics costs, the program successfully transformed informal business practices into a more structured and professional cost management system.
Pengaruh Social Media Content, E-Wom, Brand Awareness, Influencer Marketing terhadap Purchase Intention Siti Latifah; Puspita Chairun Nisa; Jatmiko Jatmiko
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2427

Abstract

Marketing strategies for online shopping companies are heavily influenced by purchase intention, as it plays a crucial role in increasing company revenue. With the advancement of digital technology, social media has become a dominant platform for product promotion, potentially boosting purchase intention. This study aims to analyze the influence of social media content, e-WOM, brand awareness, and influencer marketing on purchase intention among TikTok app users. Data were collected through questionnaires from TikTok app users with the TikTok Shop feature using purposive sampling with the Structural Equation Model – Partial Least Squares (SEM-PLS) method. The study found that social media content and e-WOM influence purchase intention, while brand awareness and influencer marketing have no effect. However, influencer marketing does influence brand awareness. This study provides implications for companies using TikTok as a digital commerce platform to focus on marketing strategies to increase purchase intention through short, creatively edited product videos, creating review incentive programs for consumers, incorporating supporting elements into their products, such as competitive pricing and guaranteed product quality, and selecting influencers who align with their target market values through authentic video content. Further research suggests expanding the geographic scope of respondents, adding independent variables, and using other applications to increase purchase intention on the TikTok app.
Co-Authors Adrie Putra Fachmi Tamzil Handayani, Sri MF Arrozi Adhikara Nisa, Puspita Chairun Siti Latifah Sugiyanto, Sugiyanto