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All Journal Jurnal Manajemen dan Organisasi Paradigma : Journal of Science, Religion and Culture Studies Pendidikan Bahasa dan Sastra Indonesia Jurnal Ekonomi : Journal of Economic Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Wanastra : Jurnal Bahasa dan Sastra Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Manajemen Kesatuan Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ilmiah Wahana Pendidikan Komitmen : Jurnal Ilmiah Manajemen Jurnal Dialogika Manajemen dan Administrasi International Journal of Health and Pharmaceutical (IJHP) International Journal of Economics (IJEC) International Journal of Economics, Management and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi, Manajemen, Akuntansi
Nisa, Puspita Chairun
Universitas Esa Unggul
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POTENSI SUMBERDAYA MARITIM; MENCIPTAKAN BASIS PEMBERDAYAAN MASYARAKAT PESISIR Nisa, Puspita Chairun
Jurnal Ekonomi : Journal of Economic Vol 7, No 2 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i2.1623

Abstract

AbstractConstruction and energy exploration and maritime requires a very large budget. The government should tighten their monitoring of maritime territory. Because many potential marine and fisheries untapped optimally. Anyway, potential resources are abundant in coastal areas, oceans and small islands is also not empowered to either. Then the policy is clearly needed economic strategy marine Indonesia as the world sea trade axis. Unfortunately, the paradigm of economic development in the country as long as it is still centered on land, has not shifted to the development of marine-based. Therefore, measures of national economic development must be integrated between the existing marine lines on land. Then the port, shipping fleet will be more advanced and efficient. The government must prioritize the pattern and policy strategy to boost economic growth in the marine and fisheries sector and further preserve the ecosystem of the environment and improve the wellbeing of coastal communities. The policy goal is to coastal communities. The aquaculture sector holds the potential of 886.550 hectares of land. Keywords: Resource, Maritime, Empowerment, Community and Coastal AbstrakKonstruksi dan energi eksplorasi dan maritim membutuhkan anggaran yang sangat besar. Pemerintah harus memperketat pengawasan mereka dari wilayah laut. Karena banyak potensi kelautan dan perikanan yang belum dimanfaatkan secara optimal. Pokoknya, potensi sumber daya yang melimpah di wilayah pesisir, laut dan pulau-pulau kecil juga tidak diberdayakan baik. Kemudian kebijakan tersebut jelas dibutuhkan strategi ekonomi kelautan Indonesia sebagai laut dunia perdagangan sumbu. Sayangnya, paradigma pembangunan ekonomi di negara itu selama itu masih berpusat di darat, belum bergeser ke pengembangan berbasis kelautan. Oleh karena itu, langkah-langkah pembangunan ekonomi nasional harus terintegrasi antara garis laut yang ada di darat. Kemudian pelabuhan, armada pengiriman akan lebih maju dan efisien. Pemerintah harus memprioritaskan strategi pola dan kebijakan untuk meningkatkan pertumbuhan ekonomi di sektor kelautan dan perikanan dan selanjutnya melestarikan ekosistem lingkungan dan meningkatkan kesejahteraan masyarakat pesisir. Tujuan kebijakan ini adalah untuk masyarakat pesisir. Sektor budidaya menyimpan potensi 886,550 hektar lahan. Kata kunci: Sumber Daya, Maritime, Pemberdayaan, Masyarakat dan Pesisir
REGULASI PRODUKTIF PETANI JAGUNG MEMBANGUN KEDAULATAN PERTANIAN ORGANIK ATAS BENIH DENGAN SISTEM PEMBERDAYAAN TERNAK Chairun Nisa, Puspita
Jurnal Ekonomi : Journal of Economic Vol 6, No 02 (2015): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v6i02.1525

Abstract

AbstrakPetani jagung kurang mendapat perhatian dari pemerintah, bahkan melakukan persekongkolan antara pemerintah pusat dengan perusahaan. Tujuannya untuk impor jagung dari luar serta mengijinkan perusahaan asing untuk mengelola regulasi pertanian Indonesia sehingga petani mengalami kesulitan. Pemerintah, belum menunjukkan keberpihakannya pada kedaulatan benih di kalangan petani dan praktik eksploitasi terhadap petani terus berjalan. Nasib para petani diberbagai daerah adalah cermin betapa petani tidak berdaulat atas benihnya sendiri. Solidaritas lahir melalui kepercayaan yang dibangun berabad-abad oleh sesama petani. Saling mempercayai antar petani tercermin dalam transaksi benih jagung lokal. Pada dasarnya setiap petani, komunitas, dan negara berhak untuk memutuskan sendiri kebijakan pengelolaan pertanian dan pangannya yang layak secara ekologi, sosial, ekonomi, budaya, serta khas lokal. Sebab itu berbagai bentuk marjinalisasi petani dan komunitas perdesaan, serta degradasi lingkungan pertanian yang mengancam keberlanjutan kehidupan perlu dihindari. Maka salah satu solusinya, pertanian organik harus dikembalikan pada teknik bertani tanpa pupuk kimia dan pestisida. Hal ini dapat dilakukan ketika ada upaya pemberdayaan ternak secara maksismal di tingkat petani sehingga kedepan dapat diolah sendiri menjadi pupuk organik. Kata kunci: Regulasi Produktif, Petani Jagung, Kedaulatan Pertanian Organik, Benih, dan Pemberdayaan
STRATEGI DIGITAL BUSINESS UNTUK UMKM Nisa, Puspita Chairun; Tamzil, Fachmi
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 04 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i04.4505

Abstract

Artikel ini bertujuan untuk mengetahui  cara pengembangan Usaha Mikro Kecil dan Menengah (UMKM) yang berbasis teknologi seperti media sosial dan penggunaan market place dengan menekankan pada perbaikan strategi digital business. Sehingga dengan memperbaiki strategi digital business, maka UMKM akan mampu bertahan pada setiap kondisi.Pusat Kegiatan Belajar Masyarakat (PKBM) merupakan jalur pendidikan nonformal yang menyelenggarakan pendidikan umum mencakup Paket A (setara SD), Paket B (setara SMP), Paket C (setara SMA),Pelaksanaan Pengabdian masyarakat ini dilakukan secara daring melalui aplikasi zoom. Peserta diajarakan serta diberikan pemahaman yang kuat tentang strategi digital business untuk UMKM Kata kunci : Usaha Mikro Kecil dan Menengah, teknologi, digital business
PEMANFAATAN APLIKASI ZOOM DAN GOOGLE MEET SEBAGAI MEDIA DAKWAH PADA MASA PANDEMI COVID-19 Noviandi, Noviandi; Nisa, Puspita Chairun; Sari, Linda Purnama
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 03 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i03.4126

Abstract

Covid -19 merupakan penyakit yang sangat berbahaya, karena penyakit ini dapat berpindah dalam jarak kurang dari satu meter.  Di Indonesia sendiri, covid-19 selalu meningkat. Peningkatan tersebut membuat pemerintah melakukan beberapa kebijakan salah satunya adalah Pembatasan Sosial Berskala Besar (PSBB). Salah satu dampak dari kebijakan PSBB adalah membatasi kegiatan dakwah yang dilakukan secara konvensional. Pelaksanaan pengabdian masyarakat ini dilakukan secara daring melalui aplikasi zoom. Peserta diajarkan pemahaman daring lalu menerangkan bagaimana menggunakan aplikasi Zoom meet dan Google meet. diharapkan agar para peserta yang mengikuti bisa menambah wawasan tentang manfaat aplikasi Zoom meet dan Google meet saat berdakwah dan melakukan aktivitas majelis secara online saat pandemi Covid-19. Kata kunci: Covid-19, Pembatasan Sosial Berskala Besar (PSBB), Zoom meet, Google meet
Pengaruh Advertising Disclosure Language terhadap Minat Beli Produk Beauty and Fashion di Instagram dengan Source Credibility sebagai Variabel Intervening Keisia Christea; Puspita Chairun Nisa
Jurnal Manajemen dan Organisasi Vol. 13 No. 1 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i1.37510

Abstract

Influencer marketing is a form of advertising in which the paid relationship between marketers and sponsors is not very clear. This relationship is clarified using advertising disclosure to protect consumer rights. The research investigates the influence of advertising disclosure on the sub-dimensional credibility of the source, namely attractiveness, expertise, and trustworthiness, as well as its direct and indirect influence on purchase intentions. The PLS-SEM analysis used data obtained from Instagram users aged 18-34 in Bekasi and Jakarta, had previously expressed an interest in buying beauty and fashion category products promoted by influencers on Instagram. The findings revealed that advertising disclosure significantly increases the sub-dimensional credibility of the source. Then, expertise and trustworthiness significantly increase purchase intentions; and the existence of advertising disclosure has a positive influence on the purchase intentions of beauty and fashion consumers on Instagram, both directly and indirectly. The findings further revealed that attractiveness had no effect on the purchase intentions of beauty and fashion consumers on Instagram. However, attractiveness, along with expertise and trustworthiness, can help influencer marketing be more effective. Overall, the study contributed to the literature on product endorsement by demonstrating how the influence of social media and ad disclosure can effectively improve consumer purchase intention on Instagram.
Dart-Board Game Project Sebagai Latihan Fokus Untuk Persiapan Ujian TOEP Linda Purnamasari; Puspita Chairun Nisa
Wanastra: Jurnal Bahasa dan Sastra Vol 12, No 2 (2020): September
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/w.v12i2.8322

Abstract

Permainan Dart Board adalah permainan yang menggunakan alat bernama ‘anak panah.’ Anak panah itu akan diarahkan ke sasaran yang berupa papan sasaran. Kalau dalam permainan internasional, ada aturan khusus dan hitungan tertentu untuk menilai keberhasilan dari para pemain, namun kali ini permainan Dart Board ini ditujukan untuk melatih fokus seseorang. di mana pada permainan‘Dart Board’ ini, kita mencoba mengumpulkan fokus kita pada satu sasaran yang berupa papan bundar. Latihan fokus ini diperlukan di segala bidang, tapi kali ini penulis akan membahas latihan fokus berdasarkan bidang bahasa, khususnya pada kemampuan mendengarkan (Listening Comprehension Skill) pada waktu mengerjakan soal TOEP (Test of English Prociency).
Pengaruh Kepuasan Konsumen terhadap Brand Produk Minuman Boba Xing Fu Tang Aulia Khairunisa; Puspita Chairun Nisa
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.943 KB) | DOI: 10.31294/eco.v6i2.12939

Abstract

This research was conducted to see the influence and relationship between price promotion, brand image, product quality, perceived value and consumer satisfaction. And to determine the effect of customer satisfaction on repurchase intentions, brand loyalty, and electronic word of mouth. The results of this study are expected to add information at the theoretical/scientific level of Marketing Management as well as positive managerial implications on business management. The study used a survey method as data collection using online instrumentation with a target population of the millennial generation between the ages of 18 to 40 years in Bekasi. Data collection was carried out during the COVID-19 pandemic. The sample used in this study amounted to 130 respondents, and processing and data analysis using Smartpls and SPSS software. (1) price promotion, and product quality do not affect consumer satisfaction, (2) brand image, and perceived value have an effect on consumer satisfaction, (3) customer satisfaction on repurchase intentions, brand loyalty, and electronic word of mouth have a positive and significant effect .Keywords: price promotion, brand image, product quality, customer satisfaction
Pengaruh Trust, Word of Mouth Dan Repurchase Intention Terhadap Kepuasan Pelanggan Generasi Millennial Produk Minuman Street Boba Devi Yusiana Fitri; Puspita Chairun Nisa
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v6i2.12888

Abstract

This study was conducted to determine whether the price promotion precursors, brand image, product quality, and value obtained affect the satisfaction of millennial generation customers. And to determine the effect of customer satisfaction on trust, word of mouth, and repurchase intention. The contribution of this research is expected to add information at the theoretical or scientific level of marketing management and also to provide implications in marketing on business management. The study used a survey method as a data collection technique, and a questionnaire as an instrument and distributed both to the target population of the millennial generation between the ages of 17 to 39 years with the research area in Bekasi and focusing on samples who had bought street boba drinks. The sample used in the study amounted to 185 respondents, quantitative research with data processing methods used were Smartpls and SPSS. (1) price promotions, and brand image, do not affect millennial generation customer satisfaction in consuming them. (2) product quality has a positive but not significant effect, the value obtained has a positive and significant effect on customer satisfaction. (3) customer satisfaction with trust, word of mouth, and repurchase intention has a positive and significant effect Keywords: customer satisfaction, trust, word of mouth, repurchase intention
Pengaruh Job Insecurity Terhadap Turnover Intention yang dimediasi Job Satisfaction, Affective Organizational Commitment, dan Work Engagement Karyawan Pabrik yang Sudah Menikah Piannisa Alma Riania; Puspita Chairun Nisa
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 2 (2022): Volume 23 No.2 Oktober 2022
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v23i2.858

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh antara job insecurity terhadap job satisfaction, affective organizational commitment, work engagement, happiness at work dan turnover intention. Penelitian ini diharapkan mampu memberikan pengetahuan baru di bidang manajemen sumber daya, khususnya berkaitan dengan keadaan psikologis karyawan selama bekerja yang berhubungan dengan lingkungan kerjanya dan nantinya akan tampak pada kinerja karyawan tersebut selama bekerja. Penelitian ini menggunakan metode survei sebagai teknik pengumpulan data, dengan kuesioner sebagai alat instrument dan disebarkan secara online. Teknik penentuan responden penelitian menggunakan metode purposive sampling dan teknik menentukan jumlah sampel menggunakan metode slovin. Penelitian ini menghasilkan beberapa temuan, pertama job insecurity berpengaruh negatif terhadap job satisfaction. Kedua, job insecurity berpengaruh negatif terhadap affective organizational commitment. Ketiga, job insecurity berpengaruh negatif terhadap work engagement. Keempat, job insecurity berpengaruh negatif terhadap happiness at work. Sehingga, terdapat peran mediasi job satisfaction, affective organizational commitment dan work engagement pada hubungan antara job insecurity dengan turnover intention.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, ELECTRONIC WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DI SOCIAL MEDIA Widia Irawan; Puspita Chairun Nisa
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.24351

Abstract

The rise of online transportation services is a challenge for companies to offer the best service. This phenomenon is one of the references in the research conducted by the author. The purpose of this study was to determine the effect of corporate social responsibility (CSR), electronic word of mouth (e-wom) and service quality on customer loyalty. The population of this study is people who live in West Jakarta who use online transportation services Grab/Gojek and follow online transportation social media accounts on Facebook/Instagram. The sample in this study was 100 people. The sample selection technique uses a purposive sampling method. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the results of testing the data in this study, it can be concluded that corporate social responsibility (CSR) has no effect on electronic word of mouth (e-wom) and customer loyalty. Furthermore, researchers managed to show that electronic word mouth (e-WOM) has an effect on customer loyalty. Then service quality has an influence on electronic word of mouth (e-wom), and service quality shows an influence on customer loyalty.
Co-Authors Aisyah Adini Putri Amelia, Rika Angela, Nofia Angelia, Jeveline Aulia Khairunisa Br Barus, Ana Claudia Devi Yusiana Fitri Diana Fajarwati Eti Jumiati Fachmi Tamzil Febriyanti, Edelin Hafidz, Gilang Pratama Hamidah Hamidah Harahap, Arman Holby Boy Martua Manurung Idemon, Anggia Febriyana Ika Baskara Juwita, Silvia Ratna Keisia Christea Kimfa, Yosef Kustianti, Nia Nur Linda Purnama Sari, Linda Purnama Linda Purnamasari Mahadewi, Erlina Puspitaloka Mandala Putra, Juniawan Mauludi, Andri Mohamad Reza Hilmy Muhammad Rizky Muniroh, Muniroh Noviandi Noviandi, Noviandi Nurazis, Epin Oktaviani, Nurul Oktian Fajar Nugroho Ozays , Mehmet Pamungkas, Ario Pandiangan, Ferawita Pantja Djati, Sundring Perdana, Ilham Akbar Putra Permata, Kian Getti Prakoso Piannisa Alma Riania Pradinka Shanditya Nugraha Puspitaloka Mahadewi, Erlina Rahayu, Wati Saepudin, Ahmad Sembiring, Timothy Hudson Silviana Mustikawati, Intan Sulaeman, Iman Suryari Purnama Tantri Yanuar Rahmat Syah Timothy Hudson Sembiring Unggul Kustiawan Unggul Kustiawan Baskara Waslam Waslam, Waslam Widia Irawan Youna Chatrine Bachtiar