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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Pengabdian Masyarakat AbdiMas Jurnal Ilmiah Manajemen Kesatuan Insight Management Journal Jurnal Ilmiah Wahana Pendidikan International Journal of Economics (IJEC)
Nisa, Puspita Chairun
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POTENSI SUMBERDAYA MARITIM; MENCIPTAKAN BASIS PEMBERDAYAAN MASYARAKAT PESISIR Nisa, Puspita Chairun
Jurnal Ekonomi : Journal of Economic Vol 7, No 2 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i2.1623

Abstract

AbstractConstruction and energy exploration and maritime requires a very large budget. The government should tighten their monitoring of maritime territory. Because many potential marine and fisheries untapped optimally. Anyway, potential resources are abundant in coastal areas, oceans and small islands is also not empowered to either. Then the policy is clearly needed economic strategy marine Indonesia as the world sea trade axis. Unfortunately, the paradigm of economic development in the country as long as it is still centered on land, has not shifted to the development of marine-based. Therefore, measures of national economic development must be integrated between the existing marine lines on land. Then the port, shipping fleet will be more advanced and efficient. The government must prioritize the pattern and policy strategy to boost economic growth in the marine and fisheries sector and further preserve the ecosystem of the environment and improve the wellbeing of coastal communities. The policy goal is to coastal communities. The aquaculture sector holds the potential of 886.550 hectares of land. Keywords: Resource, Maritime, Empowerment, Community and Coastal AbstrakKonstruksi dan energi eksplorasi dan maritim membutuhkan anggaran yang sangat besar. Pemerintah harus memperketat pengawasan mereka dari wilayah laut. Karena banyak potensi kelautan dan perikanan yang belum dimanfaatkan secara optimal. Pokoknya, potensi sumber daya yang melimpah di wilayah pesisir, laut dan pulau-pulau kecil juga tidak diberdayakan baik. Kemudian kebijakan tersebut jelas dibutuhkan strategi ekonomi kelautan Indonesia sebagai laut dunia perdagangan sumbu. Sayangnya, paradigma pembangunan ekonomi di negara itu selama itu masih berpusat di darat, belum bergeser ke pengembangan berbasis kelautan. Oleh karena itu, langkah-langkah pembangunan ekonomi nasional harus terintegrasi antara garis laut yang ada di darat. Kemudian pelabuhan, armada pengiriman akan lebih maju dan efisien. Pemerintah harus memprioritaskan strategi pola dan kebijakan untuk meningkatkan pertumbuhan ekonomi di sektor kelautan dan perikanan dan selanjutnya melestarikan ekosistem lingkungan dan meningkatkan kesejahteraan masyarakat pesisir. Tujuan kebijakan ini adalah untuk masyarakat pesisir. Sektor budidaya menyimpan potensi 886,550 hektar lahan. Kata kunci: Sumber Daya, Maritime, Pemberdayaan, Masyarakat dan Pesisir
STRATEGI DIGITAL BUSINESS UNTUK UMKM Nisa, Puspita Chairun; Tamzil, Fachmi
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 04 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i04.4505

Abstract

Artikel ini bertujuan untuk mengetahui  cara pengembangan Usaha Mikro Kecil dan Menengah (UMKM) yang berbasis teknologi seperti media sosial dan penggunaan market place dengan menekankan pada perbaikan strategi digital business. Sehingga dengan memperbaiki strategi digital business, maka UMKM akan mampu bertahan pada setiap kondisi.Pusat Kegiatan Belajar Masyarakat (PKBM) merupakan jalur pendidikan nonformal yang menyelenggarakan pendidikan umum mencakup Paket A (setara SD), Paket B (setara SMP), Paket C (setara SMA),Pelaksanaan Pengabdian masyarakat ini dilakukan secara daring melalui aplikasi zoom. Peserta diajarakan serta diberikan pemahaman yang kuat tentang strategi digital business untuk UMKM Kata kunci : Usaha Mikro Kecil dan Menengah, teknologi, digital business
PEMANFAATAN APLIKASI ZOOM DAN GOOGLE MEET SEBAGAI MEDIA DAKWAH PADA MASA PANDEMI COVID-19 Noviandi, Noviandi; Nisa, Puspita Chairun; Sari, Linda Purnama
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 03 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i03.4126

Abstract

Covid -19 merupakan penyakit yang sangat berbahaya, karena penyakit ini dapat berpindah dalam jarak kurang dari satu meter.  Di Indonesia sendiri, covid-19 selalu meningkat. Peningkatan tersebut membuat pemerintah melakukan beberapa kebijakan salah satunya adalah Pembatasan Sosial Berskala Besar (PSBB). Salah satu dampak dari kebijakan PSBB adalah membatasi kegiatan dakwah yang dilakukan secara konvensional. Pelaksanaan pengabdian masyarakat ini dilakukan secara daring melalui aplikasi zoom. Peserta diajarkan pemahaman daring lalu menerangkan bagaimana menggunakan aplikasi Zoom meet dan Google meet. diharapkan agar para peserta yang mengikuti bisa menambah wawasan tentang manfaat aplikasi Zoom meet dan Google meet saat berdakwah dan melakukan aktivitas majelis secara online saat pandemi Covid-19. Kata kunci: Covid-19, Pembatasan Sosial Berskala Besar (PSBB), Zoom meet, Google meet
Pengenalan Konsep “Value Co-Creation” pada Anggota Posyandu Kenanga RW 19 Kelurahan Abadijaya Depok Nisa, Puspita Chairun; Tamzil, Fachmi; Mauludi, Andri; Pamungkas, Ario; Angela, Nofia; Mahadewi, Erlina Puspitaloka; Waslam, Waslam; Hafidz, Gilang Pratama
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7964

Abstract

Posyandu (Pos Pelayanan Terpadu) merupakan salah satu bentuk upaya kesehatan bersumber daya masyarakat yang dikelola dan diselenggarakan bersama masyarakat. Dalam upaya meningka tkan kualitas pelayanan Posyandu, konsep "value co-creation" dapat menjadi pendekatan yang prospektif. Value co-creation adalah proses di mana pelanggan dan penyedia layanan secara bersama-sama menciptakan nilai melalui interaksi dan kolaborasi.Pengabdian masyarakat ini bertujuan untuk mengenalkan konsep "value co-creation" kepada anggota Posyandu Kenanga RW 19 Kelurahan Abadijaya Depok. Metode yang digunakan adalah penyuluhan dan diskusi interaktif dengan anggota Posyandu. Hasil penelitian menunjukkan bahwa setelah mengikuti kegiatan, anggota Posyandu memahami konsep value co-creation dan termotivasi untuk berpartisipasi aktif dalam proses perencanaan, pelaksanaan, dan evaluasi kegiatan Posyandu. Hal ini dapat meningkatkan kualitas pelayanan Posyandu sesuai dengan kebutuhan dan harapan masyarakat.
Determinants of repurchase intention in online shopping at shopee Permata, Kian Getti Prakoso; Nisa, Puspita Chairun
Insight Management Journal Vol. 4 No. 2 (2024): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i2.305

Abstract

The convenience of online shopping in e-commerce applications must be felt by every consumer who uses the application to shop online. This phenomenon is one of the cornerstones in the research conducted by the author. The purpose of this study is to explore the effect of convenience, perceived value, and brand trust on repurchase intentions in the Shopee e-commerce application. The population of this study is made up of people who live in Jakarta, Bogor, Depok, Tanggerang, and Bekasi and use the Shopee application for online shopping. The sample in this study was 125 people. The sampling technique used was the purposive sampling method. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the results of the data testing in this study, it can be concluded that convenience has a positive effect on repurchase intentions, convenience has a positive effect on perceived value, perceived value has a positive effect on repurchase intentions, and customer satisfaction has a positive effect on repurchase intentions. This research can be used by E-commerce companies such as Shopee to focus on developing a shopping experience by creating conveniences such as convenience in accessing applications, convenience in transactions, and convenience in maintaining consumer personal information.
Perceived Value of Online Reviews, Trust, Risk Perception, Purchase Intention and Actual Purchase Sembiring, Timothy Hudson; Nisa, Puspita Chairun
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2274

Abstract

The development of technology today greatly affects the stability of the economy, especially in Indonesia. All types of buying and selling activities that are usually done directly with the seller, now we can easily shop online using only a smartphone. Shopee is one of the growing e-commerce in Indonesia. Shopee creates a safe, fun, and easy shopping experience for consumers, because there are positive online reviews that can motivate consumers to trust a brand. This study aims to explore the empirical understanding of the effect of perceived value in online reviews, trust, and risk perception on purchase intention and analyze the impact of purchase intention on actual purchases. The population taken in this study is the Bekasi community. The selected sample amounted to 100 with the criteria of customers who use shopee e-commerce, male and female, with the age of the respondent between 18 and 60 years old who made at least one online purchase during the last month at shopee. The analysis method used is Partial Least Square Structural Equation Modeling. The results of the study state that the perceived value of online reviews, trust, perceived risk can increase online purchase intentions have a positive effect on actual purchases. Future research is expected to expand the range of regions and add other variables related to actual purchases such as product quality. Keywords: Actual Purchase, Online Purchase Intention, Perceived Risk, Perceived Value of Online Reviews, Trust
The Effect of Product Quality, Service Quality and Price Perception on Customer Satisfaction Pandiangan, Ferawita; Nisa, Puspita Chairun
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maintaining and increasing brand loyalty is crucial due to a decrease in product differentiation and an increase in market uncertainty so that brand loyalty becomes a measure of the company's business performance which has an impact on product market share. The purpose of this study is to determine how perceived price, product quality, and service impact coffee shop brand loyalty by considering the mediating role of customer satisfaction in order to contribute to the literature on these relationships. The population of this study is Starbucks coffee shop customers who live in DKI Jakarta, the number of which is not known. Respondents of this study were 100 respondents with the criteria of Starbucks coffee shop customers aged 17 - 42 who had shopping experience at least 2 times in the last three months. The analysis method used is Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this study found that product quality, service quality and price perception can increase customer satisfaction and brand loyalty. Product quality, service quality, and price perception on brand loyalty can also be mediated by customer satisfaction. This research shows that coffee shops need to improve both product quality, service quality, and price perception so that coffee shops can achieve higher customer satisfaction and brand loyalty as a form of a strong foundation in the growth of coffee shops.
The Effect of Consumer Satisfaction on Loyalty and Word of Mouth in Fast Food Restaurants Among Gen Z Amelia, Rika; Nisa, Puspita Chairun
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1296

Abstract

Customer satisfaction a very important role in marketing strategies that can be implemented by fast food restaurants by presenting high-quality menus and providing optimal service to consumers, fast food restaurants strive to create positive experiences that can increase customer trust. The purpose of this study was to determine how much influence customer satisfaction has on consumer loyalty and Word of Mouth in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through questionnaires fast food consumer’s restaurant respondents aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the food quality variable has the greatest direct influence on customer satisfaction, then the trust variable does not moderate the relationship between customer satisfaction and customer loyalty. This study contributes to fast food restaurants in maintaining and increasing customer satisfaction can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.
Pengaruh Kualitas Layanan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan Br Barus, Ana Claudia; Nisa, Puspita Chairun
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 5.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kuliner di Indonesia menjadi salah satu bisnis yang berkembang pesat yang di ditandai oleh semakin banyaknya penyedia usaha kuliner yang menyediakan menu relative sama tetapi dengan berbagai macam pelayanan, nilai konsumen dan harga yang berbeda sehingga perusahaan perlu memperhatikan loyalitas pelanggan untuk keberlangsungan hidup perusahaan. Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh kualitas layanan, kepercayaan pelanggan dan kepuasan pelanggan sebagai mediasi terhadap loyalitas pelanggan. Penelitian ini menggunakan desain penelitian melalui pendekatan kuantitatif dengan jenis data primer dan dalam pengumpulan data dilakukan dengan cara menyebar kuesioner menggunakan google form kepada 165 responden dengan kriteria pelanggan coffee shop lokal di Kota Bekasi berusia minimal 17 tahun yang telah melakukan pembelian langsung ditempat minimal 2 kali dalam 3 bulan terakhir dan selanjutnya analisis data menggunakan SEM-Partial Least Square Structure Equation Model (PLS). Hasil penelitian menunjukan bahwa Kualitas layanan berpengaruh terhadap Loyalitas pelanggan baik secara langsung maupun tidak langsung. Selanjutnya Kepercayaan pelanggan berpengaruh terhadap Loyalitas Pelangganggan baik secara langsung maupun tidak langsung. Terakhir kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Penelitian ini menunjukan bahwa coffee shop perlu memperhatikan kualitas layanan, kepercayaan pelanggan dan kepuasan pelanggan agar coffee shop dapat memperoleh loyallitas pelanggan.
Co-Authors Amelia, Rika Angela, Nofia Br Barus, Ana Claudia Fachmi Tamzil Hafidz, Gilang Pratama Linda Purnama Sari, Linda Purnama Mahadewi, Erlina Puspitaloka Mauludi, Andri Noviandi Noviandi, Noviandi Pamungkas, Ario Pandiangan, Ferawita Permata, Kian Getti Prakoso Sembiring, Timothy Hudson Waslam Waslam, Waslam