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All Journal J-MACC : Journal of Management and Accounting Airlangga Development Journal Indonesian Journal of Innovation Studies Kreativitas Pada Pengabdian Masyarakat (Krepa)
Estri Purwani Rahayu
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Tuban
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Digital Marketing Menggunakan Media Brandmark Untuk Usaha Rumah Tangga di Era Revolusi Industri 5.0 di Kecamatan Semanding Ulfa Yuliasari; Mario Fahmi Syahrial; Estri Purwani Rahayu; Ifa Ristia Sandra E; Riska Andriani; Rista Dwi Permata
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 2 No. 2 (2023): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v2i2.1022

Abstract

One of the important keys in facing the Industrial Revolution Era 5.0 in home businesses is that it is characterized by technological integrity and artificial intelligence. Semanding District, as part of the community affected by this global transformation, needs to prepare household business actors with comprehensive digital marketing skills. This service aims to design and implement a digital marketing training program that focuses on specific needs, namely promotion of home businesses in Semanding District by learning logo or brand design so that the products that manufacturers offer are more easily remembered by consumers. With this digital marketing training, the products offered by UMKM (Micro small and Medium Enterprises) household businesses will be more practical, fast, efficient and easily delivered to consumers at relatively low costs because currently the concept of digital marketing is not only done via the web but is done with the role of social media. which makes it very easy for manufacturers to do. To strengthen the digital marketing capacity of household business actors, it is hoped that it can spur local economic growth, increase competitiveness, and strengthen economic resilience in Semanding District in the midst of the Industrial Revolution 5.0 era.
ANALISIS KEPUTUSAN KONSUMEN JASA BMT MANDIRI SEJAHTERA JAWA TIMUR Arisandra, Martha Laila; Yuanis, Yuanis; Rahayu, Estri Purwani
J-MACC Vol 7 No 2 (2024): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i2.7729

Abstract

This study aims to determine the level of satisfaction of members of the cooperative towards the services of employees of the BMT Mandiri Sejahtera Jawa Timur . This research includes case study research using a qualitative approach. The subjects of this study were members of the BMT Mandiri Sejahtera Jawa Timur. The subjects of this study were members of the BMT Mandiri Sejahtera Jawa Timur. The data collection technique is by interview. In testing the validity of the data, the researcher used source triangulation. The data analysis techniques used are Data Reduction, Data Presentation, and Conclusions and Verification. The results showed that the level of satisfaction of the members of the BMT Mandiri Sejahtera Jawa Timur with the services of thevBMT Mandiri Sejahtera Jawa Timur proposed by the cooperative members was satisfied. As for the level of satisfaction of members of the BMT Mandiri Sejahtera Jawa Timur, the first thing that must be possessed to provide the best service is a good attitude, being friendly to cooperative members and polite to service users. These three attitudes can make customers feel comfortable and happy so they have the opportunity to come back again.
THE APPLICATION OF HUMAN RESOURCE MANAGEMENT TO THE FINANCIAL MANAGEMENT OF VILLAGE-OWNED ENTERPRISES (BUMDES) BY UTILIZING DIGITAL TECHNOLOGY Rahayu, Estri Purwani; Adi, Handaru Indrian Sasmito
Airlangga Development Journal Vol. 8 No. 1 (2024): AIRLANGGA DEVELOPMENT JOURNAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/adj.v8i1.56130

Abstract

Digital financial reporting provides convenience for BUMDes business managers in accessing well-structured data information. In recent years, financial management has evolved from its initial definition, which only focuses on fund collection and asset management, especially in analysing the sources of funds and how they are used to achieve maximum profit for the company. This research uses a qualitative method with a literature approach. Data came from references to the Village Government Law, relevant research journals, and books on village financial management. The data was analysed using the document analysis method. The results of this study state that BUMDes managers must have internalisation skills in managing records. They should be actively involved in drafting financial standard operating procedures (SOPs) and be able to compile financial reports and administrative records digitally. This will make the managers accountable for using capital funds provided by the government. Keywords: Financial Management, BUMDes, Digital Technology, Human Resource Management
Analysis of Determining Inpatient Room Rates Using the Activity-Based Costing Method in a Healthcare Setting: Analisis Penentuan Tarif Kamar Rawat Inap dengan Menggunakan Metode Activity-Based Costing di Lingkungan Pelayanan Kesehatan Yuanis, Yuanis; Rahayu, Estri Purwani; Wasito, Wasito; Vizainiyah, Novi; Rahmawati, Elik; Aminah , Puji
Indonesian Journal of Innovation Studies Vol. 25 No. 4 (2024): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i4.1201

Abstract

Background: Hospitalization rate determination is crucial for healthcare cost management, yet traditional methods often lead to cost distortions. Specific Background: Muhammadiyah Tuban Hospital has historically utilized conventional costing methods, which have resulted in higher than necessary charges for hospital services. Knowledge Gap: There is limited research comparing traditional costing methods with more accurate and modern approaches like Activity Based Costing (ABC) in the Indonesian healthcare context. Aim: This study aims to compare hospitalization rates at Muhammadiyah Tuban Hospital using traditional methods and the ABC method, to highlight discrepancies and propose a more accurate costing framework. Results: The ABC method yielded significantly lower hospitalization rates across various classes (VIP, Class 1, Class 2, and Class 3) compared to traditional methods. For instance, the ABC rate for the VIP class was IDR 270,619, compared to IDR 495,000 set by traditional methods. Novelty: This study introduces the application of ABC in an Indonesian hospital setting, providing a clear contrast in cost-efficiency against traditional costing. Implications: The findings suggest that adopting the ABC method can lead to more precise and lower hospitalization rates, potentially reducing healthcare costs for patients and improving financial management within hospitals.Highlights: Cost Accuracy: ABC method offers more precise hospitalization rates than traditional methods. Economic Impact: Adoption of ABC can lower patient costs and improve hospital financial management. Innovation: Introduces a modern costing method to Indonesian healthcare, suggesting a shift from outdated practices. Keywords: Activity Based Costing, Hospitalization Rates, Cost Management, Healthcare Economics
Co-Authors Adi, Handaru Indrian Sasmito Aminah , Puji Ifa Ristia Sandra E Mario Fahmi Syahrial Martha Laila Arisandra, Martha Laila Rahmawati, Elik Riska Andriani Rista Dwi Permata Vizainiyah, Novi Wasito Wasito Yuanis Yuanis Yuanis, Yuanis Yuliasari, Ulfa