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All Journal Jurnal Pengabdian Magister Pendidikan IPA ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Riset Manajemen dan Ekonomi
Weni Retnowati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Discount Dan Store Atmosphere Terhadap Impulsive Buying Pada Ruby Supemarket Kecamatan Terara Lombok Timur Muhammad Azrul Fahmi; Weni Retnowati
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1120

Abstract

This research aims to determine the effect of discounts and store atmosphere on impulsive buying at Ruby Supermarket Terara, East Lombok. The type of research used is associative research with a quantitative approach. The population used is all consumers who have made impulsive purchases at Ruby Supermarket Terara, East Lombok. The number of samples used in this research was 72 people using non-probability sampling as a research sampling technique. The results of this research show that; (1) Discounts have a positive and significant effect on impulsive buying5, (2) Store atmosphere has a positive and significant effect on impulsive buying with a significance of 0.043, because tcount > ttable (2.058>1.944) with a significance value below 0.05. Based on the results of this research, it is recommended that Ruby Supermarket Terara pay more attention to promotional strategies in the form of discounts applied, both in terms of the size of the discount given and the type of products or goods that receive discounts. Apart from that, the store atmosphere at Ruby Terara is further developed by adding various Unique and attractive ornaments that can attract consumers to visit.
Perencanaan Proses Produksi Pada Usaha Gula Aren Di Medas Taman Sari Lombok Barat Ilhamudin, Muhamad; Weni Retnowati; Rusminah Hs; Sarifudin Serif; Mukmin Suryatni
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 2 (2025): April-Juni 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i2.11742

Abstract

Pengabdian ini ditujukan bagi pelaku usaha gula aren Medas Taman Sari Lombok Barat, agar mereka dapat mengembangkan kemampuannya dalam hal mengelola kegiatan produksi dan mengelola proses produksinya. Penyampaian materi dalam kegiatan ini dengan memberikan materi dalam bentuk penyuluhan pentingnya manajemen produksi. Selain itu, penyampaian materi juga dilengkapi dengan diskusi. Kegiatan dilakukan pada bulan Mei 2025 dengan metode penyuluhan, tanya jawab, dan diskusi. Jumlah peserta kegiatan adalah 20 orang yang terdiri dari pelaku usaha gula aren, di Medas Desa Taman Sari. Proses kegiatan berlangsung lancar dan kondusif, materi penyuluhan relevan dengan masalah dan kebutuhan saat ini. Banyak muncul pertanyaan ataupun persoalan yang diajukan peserta, yang kadang-kadang dijawab oleh peserta lainnya, sehingga proses kegiatan ini menjadi sangat partisipatif. Kegiatan seperti ini perlu dilanjutkan di masa datang untuk membantu meningkatkan pengetahuan masyarakat dalam mengelola usahanya
Pengaruh Promosi Digital dan Customer Experience Terhadap Keputusan Pembelian Pada Toko Baju Kafa Kids & Baby Shop Lombok Timur Helsani; Weni Retnowati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1001

Abstract

This study aims to determine whether digital promotion and customer experience affect purchasing decisions at the Kafa Kids & Baby Shop in East Lombok. The research method used is quantitative with an associative approach. The researcher collected data by distributing questionnaires to 100 respondents, with the aim of understanding the relationship between the variables studied. The data obtained were then analyzed using SPSS (Statistical Package for the Social Sciences) software. The analysis results show that digital promotion has a positive and significant effect on purchasing decisions, with a calculated t value of 3.118, which is greater than the table t value of 1.984. Customer experience also has a positive and significant effect on purchasing decisions, with a calculated t value of 8.145, greater than the table t value of 1.984. Thus, it can be concluded that both digital promotion and customer experience positively and significantly influence consumer purchasing decisions at Kafa Kids & Baby Shop in East Lombok.
Co-Authors Helsani Ilhamudin, Muhamad Muhammad Azrul Fahmi Mukmin Suryatni Rusminah Hs Sarifudin Serif