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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship International Research Journal of Business Studies International Journal of Islamic Business and Economics (IJIBEC)
Sagir, Junaidi
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Air Terjun Kerta Gangga Ningsih, Tri Muria Ayu; Sagir, Junaidi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.580

Abstract

This research aims to determine the influence of tourist attraction and destination image on interest in revisiting the Kerta Gangga Waterfall tourist attraction. The type of research used is associative research with a quantitative approach. Research data collection uses questionnaires. The population in this study were all tourists who had visited and were interested in revisiting the Kerta Gangga Waterfall tourist attraction with a sample size of 100 respondents with a sampling technique using non-probability sampling with a purposive sampling method. The data analysis used was Multiple Linear Regression using SPSS Version 24. The results of the analysis showed that: Tourist Attraction, Destination Image had a positive and significant effect on Interest in Returning to the Kerta Gangga Waterfall Tourist Attraction
Foreign Brand Admiration Among Young Consumers in Indonesia Sulhaini; Sagir, Junaidi; Sulaimiah
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.33-47

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s marketplace.
PEMBUATAN VIDEO PROFIL BILAL ARTSHOP DESA BELEKA LOMBOK TENGAH SEBAGAI MEDIA INFORMASI Pradnyani, I Gusti Agung Arista; Sagir, Junaidi; Rispawati, Dewi; Rahayu, Nila
Jurnal Abdimas Sangkabira Vol. 5 No. 1 (2024): Jurnal Abdimas Sangkabira, Desember 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i1.1156

Abstract

UMKM merupakan pilar perekonomian bangsa Indonesia. Tantangan bertahan dalam era globalisasi mendorong UMKM berinovasi dan berkreasi menyesuaikan kegiatan produksi dan pemasarannya sesuai dengan perkembangan jaman. Penggunaan alat pemasaran digital sangat penting karena memungkinkan pemilik usaha untuk mempromosikan produk lebih cepat. Video company profile adalah bentuk lain dari company profile dengan format audio visual berupa cuplikan beberapa video yang menyajikan informasi dengan cara yang lebih menarik, visual, dan naratif. Desa Beleka Lombok Tengah merupakan salah satu desa sentra industri ketak yang tertua di pulau Lombok. Tidak tereksposenya desa wisata anyaman Beleka dan juga Bilalbeleke Art ini menyebabkan tidak banyak wisatawan yang tahu sehingga perlu adanya media untuk mengekspose potensi tersebut. Salah satunya dengan membuat film tentang perusahaan tersebut untuk mempromosikan produk baru dan membantu mendongkrak jumlah penjualan kerajinan ketak dan rotan di Desa Beleka. Ada lima langkah yang terlibat dalam pembuatan video profil perusahaan ini: praproduksi, produksi, pengiriman, dan brainstorming. Hasil dari terlaksananya pengabdian di Bilalbeleke Art, Desa Beleka ini adalah terciptanya sebuah video profil yang menyajikan informasi yang sangat lengkap mengenai kerajinan ketak dan rotan di desa Beleka. Video profil ini diharapkan mampu secara berkelanjutan memberikan kontribusi pada penjualan kerajinan ketak dan rotan di Desa Beleka.
Ta’awun and Marketing Agility of Firm Survivors Sulhaini; Sagir, Junaidi; Sulaimiah
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.1122

Abstract

This study’s objective is to examine a model to shed light on what factors affect the marketing agility of SME survivors. Data was collected from SME survivors spread across five different districts on the island of Lombok, Indonesia. The sample firms were purposively selected; they were survivors of the pandemic with Muslim owners or managers. According to the study, knowledge assets strengthen marketing agility, but market turbulence does not moderate the effect. Regardless of market conditions, SMEs always use their assets to maintain agility and resilience. In addition, internal human resource practices generate favorable atmospheres for internal learning. While ta’awun facilitates the transfer of knowledge from partners, this knowledge is further developed internally where employees have been prepared through internal practices. The practices and ta’awun become the keys to strengthening SMEs’ knowledge assets. However, older company age does not strengthen the influence of knowledge assets on marketing agility. Conversely, the older the company, the more difficult it is to develop and utilize knowledge assets to innovate and quickly adapt to market developments.
Penyuluhan Pengelolaan Keuangan Ukm Pengusaha Kuliner Di Pantai Gading Kelurahan Tanjungkarang Kota Mataram Sagir, Junaidi; H, Busaini; Yasin, Muaidy; Suprianto; Manan, Abdul; Fuadi, Helmi; Wahyunadi
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 1 (2024): Januari - Maret
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i1.3125

Abstract

Abstract: The purpose of this study was to determine mangrove governance, community participation as a mangrove rehabilitation effort, and the level of community participation as a mangrove rehabilitation effort. This study uses a qualitative descriptive method. Data collection techniques using interview guidelines and questionnaires. Data analysis used descriptive qualitative and scoring. Sources of informants are all members of the mangrove working group as many as 21 people. The results of the study found that the holder of authority in mangrove management was the working group at the location of the activity. The goal is efforts to impact climate change, sustainable economic use, and prevent abrasion. The pattern of division of labor is divided into two working groups. The implementation mechanism; coordinating and disseminating activities to local governments and community groups, preparing technical designs, and providing field assistance. Supervision is supervised by a supervisory team at the location of the activity. The person in charge is the executor. Payments are made simultaneously for planting activities, provision of seeds, provision of materials, and other activities. Communities have participated in mangrove rehabilitation efforts starting from planning, monitoring, site selection, land preparation, seed preparation, and planting to maintenance. The level of community participation is in the high category with an average value of 20.
Pelatihan Pembuatan Rencana Usaha pada Pedagang di Sekitar Obyek Wisata Benang Stokel, Desa Aikberik, Kecamatan Batukeliang Utara, Lombok Tengah Alamsyah AB; Sagir, Junaidi; Saufi, Ahmad; Abidin, Zainal; Suprianto; Manan, Abdul
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.6574

Abstract

This service has the theme of Training in Making Work Plans for Traders around the Benang Stokel tourist attraction, Aikberik village, North Batukeliang subdistrict, Central Lombok. The extension activity was carried out on July 27 2022 with the delivery of material for 30 minutes by the service team, then continued with discussions and training in making work plans for training participants who were generally traders. All participants responded very well to the material presented and the participants were very interested in practicing the knowledge taught, especially in terms of the need to carry out business planning in the form of written documents as a guide and evaluation of the activities carried out. With the material and knowledge obtained, it can be used as a guide for carrying out business activities, so that with the implementation of this plan in the future it can increase community income in the Benang Stokel tourist area of ​​Aikebrik village. This training in making a Business Plan can open minds and perspectives regarding business management which has been run very traditionally to better business management/management which can support the success of their business, especially in terms of marketing, production, human resources and marketing activities. It is hoped that in the future this outreach activity can continue in the form of business training for traders in the Benang Stukel tourist area.
Penyuluhan Manajemen Usahatani Pada Petani/Kelompok Tani Binaan Kios Pengecer Pupuk P3 Pelopor Di Desa Ganggakecamatan Gangga Kabupaten Lombok Utara Suprianto; Abidin, Zaenal; Jufri, Akhmad; Magfirahti, Ranggaini; Sagir, Junaidi
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 2 (2024): April-Juni
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i2.8071

Abstract

Keberhasilan suatu usahatani selain dipengaruhi oleh faktor alam, juga dipengaruhi oleh kemampuan petani dalam melaksanakan manajemen usahatani. Oleh karena itu dalam menjalankan suatu usahatani sangat diperlukan pengetahuan dalam mengelolanya, karena manajemen mendasari setiap kegiatan yang akan dilakukan dalam usahatani, seiring perkembangan jaman di era digitalisasi ,manajemen mutlak dibutuhkan pada setiap usaha yang akan datang maupun yang sudah dijalankan petani, namun tidak semua petani dapat melaksanakan dengan baik, karena adanya keterbatasan yang dimiliki oleh petani serta faktor alam, hal inilah menjadi kendala dalam pelaksanaannya. Pengabdian ini bertujuan untuk memberikan pengetahuan tentang manajemen usahatani bagi petani/kelompok tani dalam mengelola usahataninya.Kegiatan pengabdian kepada masyarakat berupa penyuluhan tentang Manajemen Usahatani pada Petani/Kelompok Tani Binaan Kios Pengecer P3 Pelopor di desa Gannga Kecamatan Gangga kabupaten Lombok Utara berjalan sesuai dengan yang direncanakan. Awal dari kegitan melakukan test pengetahuan tentang pemahaman manajemen dalam bisnis , selanjutnya dilakukan penyampaian materi dari tim pengabdian selama 40 menit kemudian dilanjutkan dengan diskusi . Hasil diskusi peserta berjalan dengan baik sehingga anggota kelompok tani mampu menerima dan melaksanakan kegiatan usahataninya dengan menerapkan prinsip-prinsip manajemen sehingga biaya-biaya usaha tani dapat di tekan untuk meningkatkan pendapatan. Hadir dalam penyuluhan manajemen usahatani ketua kelompok tani dan anggota kelompok tani berjumlah 20 orang peserta dan diahdiri dari perwakilan distributor CV. Sasak Agrotani yaitu direktur dan staf yang turut serta memberikan arahan.
Pengaruh Daya Tarik Wisata dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Air Terjun Kerta Gangga Ningsih, Tri Muria Ayu; Sagir, Junaidi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.580

Abstract

This research aims to determine the influence of tourist attraction and destination image on interest in revisiting the Kerta Gangga Waterfall tourist attraction. The type of research used is associative research with a quantitative approach. Research data collection uses questionnaires. The population in this study were all tourists who had visited and were interested in revisiting the Kerta Gangga Waterfall tourist attraction with a sample size of 100 respondents with a sampling technique using non-probability sampling with a purposive sampling method. The data analysis used was Multiple Linear Regression using SPSS Version 24. The results of the analysis showed that: Tourist Attraction, Destination Image had a positive and significant effect on Interest in Returning to the Kerta Gangga Waterfall Tourist Attraction
Co-Authors Abdul Manan Akhmad Jufri Alamsyah AB B. Busaini, B. Fuadi, Helmi I Gusti Agung Arista Pradnyani, I Gusti Agung Arista Magfirahti, Ranggaini MARIA BINTANG MUAIDY YASIN, MUAIDY Nila Rahayu Ningsih, Tri Muria Ayu Rispawati, Dewi Saufi, Ahmad Sulaimiah Sulhaini Sulhaini wahyunadi Zaenal Abidin Zainal Abidin