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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Pepadu International Research Journal of Business Studies
Dayani, Rahman
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Measurement Of Visitors' Perceptions And Attitudes Towards Business Location, Product Quality, And Promotion Rusdan, Rusdan; Sulhaini, Sulhaini; Dayani, Rahman
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 1 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.06 KB) | DOI: 10.29313/amwaluna.v7i1.11170

Abstract

This research seeks to confirm the internal views of café managers in Sembalun Area obtained from the results of previous research which stated that the main strength of cafes in Sembalun consists of three factors, namely business location, product quality, and promotion. The purpose of this research is to determine the perception and attitude of café visitors towards these three factors and provide alternative strategies that can be used in developing a café business. This study was a quantitative study using a descriptive approach The aspects analyzed were accessibility, distance, panoramic beauty, environmental cleanliness, environmental neatness, taste of dishes, cleanliness of dishes, variety of menus, neatness of presentation, content of promotion, types of promotional media, variations of promotional media, and frequency of promotion. The results of the analysis show that visitors' perceptions and attitudes towards business location, product quality, and promotion are at a Good/Positive level but with an average value that is close to the lower limit of the good level value. Business location is a key factor in the success of café business in Sembalun Area with the highest perception and attitude values. In addition, promotion is a very crucial factor because it has the lowest perception and attitude values. Therefore, the alternative strategy offered is to develop more massive and creative promotions using social media with a wide market coverage and increasing the capacity of service personnel and café managers. This research also provides more detailed solutions to implement the suggested strategy.
Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective Sulhaini, Sulhaini; Rusdan, Rusdan; Sulaimiah, Sulaimiah; Dayani, Rahman
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.39-52

Abstract

This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online survey focusing on two South Korean beauty (K-beauty) brands. The results contribute to consumer–brand relationships and international marketing literatures. There is no difference between young adult female and mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there are substantial differences between the two groups of consumers in the influence of the foreign brand halo effect on self-brand connection. Also, the halo effect exhibits the greatest influence on willingness to pay more. Consumers are also willing to pay more for brands from countries that have a positive image.
Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions Sulhaini; Dayani, Rahman; Sulaimiah; Rusdan
International Research Journal of Business Studies Vol. 11 No. 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.11.2.81-92

Abstract

The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers’ admiration for foreign brands and their willingness to pay more for foreign brands. The sample of this study was used students of the University of Mataram. Data collected in a classroom at the end of lecture by using a carefully developed instrument that has been carefully developed and well validated. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers’ willingness to pay more for foreign brands. Nonetheless, they do indirectly affects consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two constructs. Consumer global orientation and the inferior image of local brands nurture consumers’ positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. This study also conceptualizes consumer global orientation and provides the essential recommendations for future research.
PEMBERDAYAAN MASYARAKAT MELALUI PEMANFAATAN SUMBER PANGAN LOKAL SEBAGAI PRODUK INOVATIF BERNILAI TAMBAH DI DESA BATU MEKAR Wiliyani, Siti; Maryanti, Sri; Dayani, Rahman; Rahayu, Nila; Dewi, Suprayanti Martia; -, Sri Maryanti
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.8043

Abstract

This Community Service Program (PKM) aims to empower the residents of Dusun Prabe, Batu Mekar Village, West Lombok Regency, through the utilization of kolang-kaling (sugar palm fruit) as an innovative raw material for the development of healthy, locally-based functional beverages. Traditionally processed with limited added value, kolang-kaling holds great potential to be transformed into economically valuable products. The program was implemented in stages using participatory and educational approaches, including preparation (local potential survey), functional food concept dissemination, technical training, and business mentoring. The outcome of this initiative is the creation of Yogurt Wedang Kolang-Kaling, a functional drink that combines the probiotic benefits of yogurt with the nutrition and distinctive taste of kolang-kaling and traditional spices. This product not only carries economic value but also promotes the preservation of local wisdom. Practical training significantly enhanced community skills and awareness of entrepreneurship opportunities based on local resources. The participants’ enthusiasm and their initiative to continue production independently reflect the program’s success in fostering economic self-reliance. This innovation is expected to serve as a foundation for the development of sustainable and competitive home-scale enterprises. Thus, this activity demonstrates that local food-based innovations can serve as strategic solutions to holistically improve community welfare
Pengaruh Harga Dan Influencer Terhadap Keputusan Pembelian Produk Skintific Pada E-Commerce di Kota Mataram Dengan Review Pembeli Sebagai Mediasi Pengaruh Harga Sabrina Febriyanti, Iko; Dayani, Rahman
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 14 No. 4 (2025): JMM Nopember 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v14i4.839

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan influencer terhadap keputusan pembelian produk skintific pada e-commerce di kota Mataram dengan review pembeli sebagai mediasi pengaruh harga. Populasi dalam penelitian ini dibatasi pada konsumen yang pernah membeli produk skintific pada e-commerce di Kota Mataram. Penelitian ini menggunakan sampel berjumlah 100 responden yang membeli produk skintific pada e-commerce dan bertempat tinggal di kota Mataram. Penelitian ini merupakan penelitian asosiatif dengan metode analisis data Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian produk skintific pada e-commerce, review pembeli berpengaruh positif dan signifikan terhadap keputusan pembelian produk skintific pada e-commerce, influencer berpengaruh positif dan signifikan terhadap keputusan pembelian produk skintific pada e-commerce, dan harga berpengaruh positif dan signifikan terhadap review pembeli produk skintific. Rekomendasi berdasarkan hasil penelitian ini adalah pengembang strategi marketing yang dilakukan oleh perusahan skintific dengan penyesuaian harga yang bisa dijangkau oleh berbagai kalangan, review produk yang jujur, dan pemilihan influencer yang kompeten untuk memperomosikan produk.
Co-Authors -, Sri Maryanti Rahayu, Nila Rusdan Rusdan Rusdan Sabrina Febriyanti, Iko Sri Maryanti Sulaimiah Sulaimiah, Sulaimiah Sulhaini Sulhaini Suprayanti Martia Dewi, Suprayanti Martia Wiliyani, Siti