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All Journal Jurnal Ilmiah Dinamika Sosial Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora Masterpiece: Journal of Islamic Studies and Social Sciences
Lathifa Prima Ghanistyana
Universitas Muhammadiyah Tangerang
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Konten Komunikasi Instagram @studiodjiwa terhadap Persepsi Pengikut dalam Meningkatkan Kesadaran Kesehatan Mental Nadifa Zahra Hasbullah; Lathifa Prima Ghanistyana; Sabrina Setyaningtyaz; Mas Siti Syakira; Muhammad Defran Ikhsan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5365

Abstract

This study aims to analyze the influence of content published by @studiodjiwa Instagram accounts on followers' perceptions in increasing mental health awareness. The background of this research departs from the phenomenon of increasing use of social media, especially Instagram, as a means of delivering mental health information among the young generation of Indonesia. The approach used was quantitative with a correlational design, involving 101 respondents who were followers of the account. Data was obtained through questionnaires that measured the intensity of social media use and perception of the mental health content presented. The results showed a very strong relationship between communication content and follower perception, with a correlation coefficient value of 0.925 and a contribution of 85.5% to perception variation. These findings were analyzed using persuasive communication theory, social construction, perceptual theory, and digital health communication as a theoretical basis. This research makes an important contribution to mental health practitioners and digital content creators in designing more effective, informative, and engaging communication strategies. In the midst of the development of the digital era, the results of this study confirm the importance of using social media as an educational tool that has a positive impact on increasing awareness of mental health.
Strategi Kampanye Zakat pada Akun Instagram @Dompetdhuafaorg Rahmi Hubbaka Ghayati; Lathifa Prima Ghanistyana; Neneng Widya Nengsih; Eka Septika; Hajar Azhari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4316

Abstract

The zakat campaign strategy implemented by the Instagram account @dompetdhuafaorg shows the effective use of social media as a means of disaster education and dissemination of philanthropic information to the public. Dompet Dhuafa utilizes the power of visual content such as images and videos in various post formats to convey information that raises awareness, especially to the upper class, so that they are encouraged to pay zakat and give alms. Through an emotional visual and narrative approach, this institution builds an emotional connection with followers, thereby increasing engagement and empathy for the conditions of people in need. In addition to conveying an invitation to donate through zakat, infak, and sedekah, this account is also a means of disaster mitigation education that can be widely accessed anytime and anywhere. This expands Dompet Dhuafa's role as a philanthropic institution that not only distributes funds, but also builds public awareness and preparedness for disasters. This strategy has proven successful in increasing public trust in Dompet Dhuafa, strengthening the institution's image as a professional and transparent entity. Thus, Instagram is not only a communication medium, but also transforms into an effective educational and fundraising platform.  This digital campaign is a real example of how the use of social media can significantly expand the reach and social impact of philanthropic institutions in today's digital era.
Strategi Cyber PR Membentuk Persepsi Masyarakat Terkait Reputasi Sosial Instagram PKS Khofifah Hana Nabilla; Lathifa Prima Ghanistyana; Nasywa Amalia Putri; Nazwa Fitri Setiawan; Selamitha Hayari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4476

Abstract

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.
Strategi Komunikasi Digital Pemerintah dalam Membangun Public Relations dan Tata Kelola Hubungan Pemerintah Dengan Warga melalui Aplikasi Rabeg Kota Serang Fitri Susiswani Isbandi; Silfiana Dian Lestari; Barra P Pradja; Septian Cahyo Bintoro; lathifa Prima Ghanistyana
Masterpiece: Journal of Islamic Studies and Social Sciences Vol. 4 No. 3 (2026): Masterpiece: Journal of Islamic Studies and Social Sciences
Publisher : Penerbit Minhaj Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62083/masterpiece.v4i3.386

Abstract

This study analyses the communication strategies employed by the Serang City Education Office in handling public complaints through the digital feature RABEG (Reaksi Atas Berita Warga or Response to Community News). In an era of bureaucratic reform and improved technology-based public services, RABEG is expected to serve as an effective bridge between the government and citizens. The study uses a descriptive qualitative approach with the HEAT (Hear Them Out, Empathise, Apologise, Take Action and Follow Up) method framework to examine the communication process from the receipt to the resolution of complaints. Research data was obtained through in-depth interviews with Education Agency officials, active RABEG users, and members of the public who had never used this service, supported by observation and documentation. The results of the study show that internally, the Education Agency has implemented elements of HEAT, such as listening to complaints, showing empathy, and following up. Communication procedures are relatively structured, but the effectiveness of the strategy is still hampered by a gap in public participation. This gap is mainly caused by a lack of socialisation and education regarding the functions of RABEG, resulting in low levels of adoption by the community. In addition, weak transparency at the follow-up stage reduces public trust and hinders the cycle of continuous communication. This study concludes that the success of e-governance depends not only on technology, but also on proactive communication strategies to build public awareness, trust, and participation.Abstrak Penelitian ini menganalisis Interaksi Pemerintah-Warga dalam ruang digital pada aplikasi RABEG (Reaksi Atas Berita Warga) dalam menangani aduan Masyarakat kota Serang.  Di era reformasi birokrasi dan peningkatan kualitas pelayanan publik berbasis teknologi, RABEG diharapkan menjadi jembatan efektif antara pemerintah dan warga. Penelitian menggunakan pendekatan kualitatif deskriptif dengan kerangka metode HEAT (Hear Them Out, Empathize, Apologize, Take Action and Follow Up) untuk menelaah proses komunikasi mulai dari penerimaan hingga penyelesaian aduan. Data penelitian diperoleh melalui wawancara mendalam dengan pejabat Dinas Pendidikan, pengguna aktif RABEG, dan masyarakat yang belum pernah menggunakan layanan ini, serta didukung oleh observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa secara internal, Dinas Pendidikan telah mengimplementasikan elemen-elemen HEAT, seperti mendengarkan keluhan, menunjukkan empati, dan melakukan tindak lanjut. Prosedur komunikasi relatif terstruktur, namun efektivitas strategi masih terkendala kesenjangan partisipasi publik. Kesenjangan tersebut terutama dipicu kurangnya sosialisasi dan edukasi terkait fungsi RABEG, sehingga tingkat adopsi masyarakat rendah. Selain itu, lemahnya transparansi pada tahap tindak lanjut mengurangi kepercayaan publik dan menghambat siklus komunikasi berkelanjutan. Penelitian ini menyimpulkan bahwa keberhasilan e-governance tidak hanya bergantung pada teknologi, tetapi juga strategi komunikasi proaktif untuk membangun kesadaran, kepercayaan, dan partisipasi masyarakat.
IMPLEMENTASI THE CIRCULAR MODEL OF SOME DALAM PENGELOLAAN CYBER PUBLIC RELATIONS KEPOLISIAN DI ERA DIGITAL Marsito Pane; Lathifa Prima Ghanistyana; Indira Lutfiatul Affipah; Rhegita Novia Cahyani; Sinta Widya Kartika
Jurnal Ilmiah Dinamika Sosial Vol 9 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v9i1.6125

Abstract

Penelitian ini mengeksplorasi pengelolaan akun Instagram @polresmetrotangerangkota dalam membangun kepercayaan publik melalui strategi komunikasi digital. Di era digital, institusi kepolisian perlu membangun komunikasi yang efektif, transparan, dan interaktif agar dapat menjangkau serta melibatkan masyarakat secara luas. Penelitian ini bertujuan untuk menganalisis bagaimana akun tersebut menerapkan strategi komunikasi berbasis The Circular Model of SoMe for Social Communication yang dikembangkan oleh Regina Luttrell, yang terdiri dari empat tahap utama: share, optimize, manage, dan engage. Penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik pengumpulan data berupa wawancara mendalam, observasi konten Instagram, dan dokumentasi. Data dianalisis menggunakan pendekatan analisis isi serta dipetakan melalui analisis SWOT untuk mengevaluasi kekuatan dan tantangan strategi komunikasi digital yang diterapkan. Hasil penelitian menunjukkan bahwa akun @polresmetrotangerang telah secara efektif menerapkan keempat tahapan model SoMe: menyebarkan informasi secara konsisten (share), mengoptimalkan jangkauan melalui fitur Instagram seperti Stories, Reels, dan Live (optimize), mengelola interaksi secara aktif dengan tingkat engagement rate rata-rata 10% (manage), dan membangun keterlibatan publik melalui kolaborasi dengan influencer serta program interaktif seperti “Ngopi Kamtibmas” dan “Jumat Curhat” (engage). Implikasi praktis dari penelitian ini menegaskan bahwa media sosial dapat menjadi alat strategis bagi institusi kepolisian dalam membangun citra positif, meningkatkan transparansi, serta memperkuat hubungan yang harmonis dan partisipatif dengan masyarakat.
Co-Authors Barra P Pradja Eka Septika Hajar Azhari Indira Lutfiatul Affipah Isbandi, Fitri Susiswani Khofifah Hana Nabilla Marsito Pane Mas Siti Syakira Muhammad Defran Ikhsan Nadifa Zahra Hasbullah Nasywa Amalia Putri Nazwa Fitri Setiawan Neneng Widya Nengsih Rahmi Hubbaka Ghayati Rhegita Novia Cahyani Sabrina Setyaningtyaz Selamitha Hayari Septian Cahyo Bintoro Silfiana Dian Lestari Sinta Widya Kartika