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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora
Lathifa Prima Ghanistyana
Universitas Muhammadiyah Tangerang
Languange, Linguistic, Communication & Media

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Pengaruh Konten Komunikasi Instagram @studiodjiwa terhadap Persepsi Pengikut dalam Meningkatkan Kesadaran Kesehatan Mental Nadifa Zahra Hasbullah; Lathifa Prima Ghanistyana; Sabrina Setyaningtyaz; Mas Siti Syakira; Muhammad Defran Ikhsan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5365

Abstract

This study aims to analyze the influence of content published by @studiodjiwa Instagram accounts on followers' perceptions in increasing mental health awareness. The background of this research departs from the phenomenon of increasing use of social media, especially Instagram, as a means of delivering mental health information among the young generation of Indonesia. The approach used was quantitative with a correlational design, involving 101 respondents who were followers of the account. Data was obtained through questionnaires that measured the intensity of social media use and perception of the mental health content presented. The results showed a very strong relationship between communication content and follower perception, with a correlation coefficient value of 0.925 and a contribution of 85.5% to perception variation. These findings were analyzed using persuasive communication theory, social construction, perceptual theory, and digital health communication as a theoretical basis. This research makes an important contribution to mental health practitioners and digital content creators in designing more effective, informative, and engaging communication strategies. In the midst of the development of the digital era, the results of this study confirm the importance of using social media as an educational tool that has a positive impact on increasing awareness of mental health.
Strategi Kampanye Zakat pada Akun Instagram @Dompetdhuafaorg Rahmi Hubbaka Ghayati; Lathifa Prima Ghanistyana; Neneng Widya Nengsih; Eka Septika; Hajar Azhari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4316

Abstract

The zakat campaign strategy implemented by the Instagram account @dompetdhuafaorg shows the effective use of social media as a means of disaster education and dissemination of philanthropic information to the public. Dompet Dhuafa utilizes the power of visual content such as images and videos in various post formats to convey information that raises awareness, especially to the upper class, so that they are encouraged to pay zakat and give alms. Through an emotional visual and narrative approach, this institution builds an emotional connection with followers, thereby increasing engagement and empathy for the conditions of people in need. In addition to conveying an invitation to donate through zakat, infak, and sedekah, this account is also a means of disaster mitigation education that can be widely accessed anytime and anywhere. This expands Dompet Dhuafa's role as a philanthropic institution that not only distributes funds, but also builds public awareness and preparedness for disasters. This strategy has proven successful in increasing public trust in Dompet Dhuafa, strengthening the institution's image as a professional and transparent entity. Thus, Instagram is not only a communication medium, but also transforms into an effective educational and fundraising platform.  This digital campaign is a real example of how the use of social media can significantly expand the reach and social impact of philanthropic institutions in today's digital era.
Strategi Cyber PR Membentuk Persepsi Masyarakat Terkait Reputasi Sosial Instagram PKS Khofifah Hana Nabilla; Lathifa Prima Ghanistyana; Nasywa Amalia Putri; Nazwa Fitri Setiawan; Selamitha Hayari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4476

Abstract

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.
Co-Authors Eka Septika Hajar Azhari Khofifah Hana Nabilla Mas Siti Syakira Muhammad Defran Ikhsan Nadifa Zahra Hasbullah Nasywa Amalia Putri Nazwa Fitri Setiawan Neneng Widya Nengsih Rahmi Hubbaka Ghayati Sabrina Setyaningtyaz Selamitha Hayari