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All Journal JURNAL VISIONIDA Jurnal Ilmu Sosial dan Humaniora Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Tamilis Synex: Multidimensional Collaboration
Is Fadhillah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Shopee Di Wilayah Surabaya Sehroh; Is Fadhillah
Jurnal Visionida Vol. 10 No. 1 (2024): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i1.12172

Abstract

This research seeks to evaluate "The Influence of Promotion and Service Quality on Purchase Decisions of Shopee Consumers in the Surabaya Region" . Prior research has also looked at how promotions and service standards affect shoppee customers' decisions to buy. Consumer decisions are influenced by a variety of factors, some of which include service quality and promotional efforts. This is a difficulty for businesses, as they need to effectively sell their goods and services to customers in order to thrive and remain competitive. The aim of this research was to ascertain the impact of promotions and service quality on Shopee customers' buying decisions. The methodology for the research that the researcher used was quantitative by taking a sample of 100 respondents using a purposive sampling technique which was given a questionnaire containing statements according to the variable indicators of promotion factors, service quality and purchasing decisions. The conclusions in this study indicate that the promotion and service quality variables have a positive and significant effect on the purchasing decisions of shopee consumers in the Surabaya area. Penelitian ini bertujuan untuk mengevaluasi “Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Shopee Wilayah Surabaya”. Penelitian sebelumnya juga telah melihat bagaimana promosi dan standar layanan mempengaruhi keputusan pembelian pelanggan shoppee. Keputusan konsumen dipengaruhi oleh berbagai faktor, beberapa di antaranya meliputi kualitas layanan dan upaya promosi. Hal ini merupakan kesulitan bagi dunia usaha, karena mereka harus menjual barang dan jasa mereka secara efektif kepada pelanggan agar dapat berkembang dan tetap kompetitif. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi dan kualitas layanan terhadap keputusan pembelian pelanggan Shopee. Metode penelitian yang peneliti gunakan adalah kuantitatif dengan mengambil sampel sebanyak 100 responden dengan menggunakan teknik purposive sampling yang diberikan kuesioner yang berisi pernyataan-pernyataan sesuai dengan indikator variabel faktor promosi, kualitas pelayanan dan keputusan pembelian. Kesimpulan pada penelitian ini menunjukkan bahwa variabel promosi dan kualitas pelayanan berpengaruh secara positif dan signifikan terhadap keputusanpembelian konsumen shopee di wilayah Surabaya.
Pengaruh Motivasi dan Gaji Karyawan Terhadap Produktivitas pada PT Integra Indocabinet di Sidoarjo Pius Owen Krismanto Wiwoho; Is Fadhillah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i6.1287

Abstract

This study aims to examine “The effect of work motivation and salary on employee productivity performance”. The background of this research is the decline in productivity that occurred at PT Integra Indocabinet in 2012 and during the Covid-19 pandemic. The sample in this study were employees at PT Integra Indocabinet Sedati Sidoarjo East Java, totaling 100 people as respondents taken using the Slovin formula. The sampling technique used in this study is non probability sampling, namely techniques that do not buy opportunities or become samples. By using a questionnaire method 4 Likert scale. From the results of hypothesis testing, it shows that 1) motivation has no significant positive effect on employee performance when the t statistical test is carried out, 2) salary has a significant positive effect on employee performance, 3) motivation and salary on productivity simultaneously have a significant positive effect.
Co-Authors Alexander Mico Ray Themasoa Anis Fitriyasari Ardianta Anastasius Arif Santoso Bagus Suryo Sajiwo Handy Ariwibowo Ika Wulandari Intan Putry Elmayuri Iswati Iswati Lailatul Khusna Girindra Lutfi Kurniawan Perkasa Muhammad Fahmi Saputro Pius Owen Krismanto Wiwoho Sehroh Yosafat Arthur Putong