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All Journal Dinasti International Journal of Education Management and Social Science
Rudi Purwono
Universitas Airlangga, Surabaya, Indonesia
Education

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Workforce and Performance: Mastering Property Sales and Enhancing Marketing Skills During the COVID-19 Pandemic Feri Hendriyanto; Rudi Purwono; Sri Pantja Madyawati; Fendy Suhariadi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3131

Abstract

The property sector contributed 2.77% to Indonesia's Gross Domestic Product in 2019,. However, 2020 proved to be a challenging year globally due to the outbreak of COVID-19, which significantly disrupted various sectors, including the global economy. The extent of financial losses worldwide due to the pandemic has not been precisely quantified. This study explores the impact of the pandemic on the property market, specifically focusing on workforce dynamics, performance metrics, effective property sales strategies during the pandemic, and the enhancement of marketing competencies. Employing a qualitative, descriptive-analytical approach, this research concludes that exceptional property sales during the pandemic require rigorous effort, high performance, and advanced marketing skills. Competence, diligence, and performance are crucial in enhancing the capabilities of individual salespersons and, consequently, boosting organizational profits. This study highlights that the diligent and performance-oriented behaviors of salespersons are pivotal for acquiring and applying knowledge in sales scenarios, which are essential for navigating the complexities of the pandemic-affected market. The resilience shown by property salespersons in terms of time dedication and sustained effort amidst failures underscores their critical role in sustaining business operations during unprecedented times.
Encouraging Sustainable Accountability in Public Sector Organizations: Digital Transformation in the Procurement Bureau of Goods/Services of the Regional Secretariat of East Java Province Ardi Kasmono; Maulida Mahfuzhatul Ashudi; Rudi Purwono; Nuri Herachwati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3423

Abstract

This study aims to analyze the digital transformation in procurement of goods/services at the Procurement Bureau of Goods/Services of East Java Province and how this process contributes to increased accountability. This study uses a qualitative method with a case study approach. Data were collected through in-depth interviews with informants selected from purposive sampling. Data were analyzed with the stages of data reduction, presentation, drawing conclusions and verification. Data validity checks with triangulation. Digital transformation at the Procurement Bureau of Goods/Services plays an important role in increasing transparency and accountability. However, obstacles such as internal resistance and limited human resources need to be overcome to optimize its effectiveness. There are several aspects that can be redeveloped to maximize the existing digital climate, including developing a comprehensive platform that facilitates the entire procurement process electronically. This study provides theoretical contributions to the study of information technology adaptation at the organizational level, especially in the context of digital transformation. Most digital transformation studies use a maturity model, but this article chooses an alternative approach by using a contemporary framework that allows for in-depth analysis of various aspects of transformation. This study also offers practical contributions to governance by providing a more holistic, critical and substantial perspective.
Co-Authors Ardi Kasmono Fendy Suhariadi Feri Hendriyanto Maulida Mahfuzhatul Ashudi Nuri Herachwati Sri Pantja Madyawati