Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal Al Ishlah Jurnal Pendidikan Jurnal Administrasi dan Manajemen UPI YPTK Journal of Business and Economics
Anggy Qurnia Raafi Hasibuan
Universitas Dharmas Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Effect of Tuition Fee, Promotion on Number of Students: Trust as Mediation Variable Anggy Qurnia Raafy Hasibuan
UPI YPTK Journal of Business and Economics Vol. 8 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i1.220

Abstract

This study examines the effect of tuition fees and promotions on the number of students at Dharmas Indonesia University (UNDHARI) through trust as an intervening variable. The research method used by researchers is a quantitative method using causality structural equations with the conception of the path analysis model research used to analyze patterns of relationships between variables to know the direct and indirect effects of independent (exogenous) variables on the dependent (endogenous) variable. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. This study uses analytical toolsStructural Equation Modeling (SEM) using the program Partial Least Square (PLS). The research results found that, Tuition Fee a significant effect on trust. Promotion has no significant effect on trust. Tuition Fee significant effect on the number of students. The promotion has no significant effect on the number of students. Trust has a significant effect on the number of students. Trust mediates influence tuition Fee to the number of students. Trust mediates the effect of promotion on student enrollment.
Perception of Social Media Use on Home Industry Product Promotion: Expectations-Confirmation Theory (ECT) Perspective Hasibuan, Anggy Qurnia Raafi
UPI YPTK Journal of Business and Economics Vol. 9 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i1.253

Abstract

This study discusses the perception of the use of social media in the promotion of home industry products with the perspective of Expectations Confirmation Theory (ECT). This type of research uses an explanatory research method that explains the causal relationship (cause and effect) to test the hypothesis to explain the relationship and influence between variables. Data collection in this study used a questionnaire instrument using a closed-ended question. The data in this study were analyzed using the smartPLS application. The results showed (1) there was a significant effect of Confirmation on Satisfication, (2) there was a significant positive effect of Service Quality on Satisfication, (3) there was an insignificant effect of Confirmation on Continuance Intention, (4) there was a significant effect of Confirmation on Continuance Intention, (5) there is an insignificant effect of Satisfication on Continuance Intention, (6) there is an insignificant effect of Confirmation on Continuance Intention through Satisfication. Then Continuance Intention will decrease through Satisfication, and Continuance Intention will increase if directly influenced by Confirmation, (7) there is an insignificant effect of Service Quality on Continuance Intention through Satisfication. Then Continuance Intention will decrease through Satisfication. Continuance Intention will increase if directly influenced by Service Quality.
The Influence of Brand Image, Price Perception, and Local Wisdom-Based Promotional on Buyer's Decision Nopera, Tesi; Putri, Dini Elida; Hasibuan, Anggy Qurnia Raafy
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i3.286

Abstract

This study analyzes the influence of brand image, price perception, and local wisdom-based promotional strategies on the purchasing decisions for Tebo Riski Danang batik in Tebo Regency, Jambi Province. Tebo batik is unique, and Rumah Batik Riski Danang stands out by producing and marketing it, highlighting the region's history and distinctiveness. The research employed a quantitative method with questionnaires distributed to 255 respondents in Tebo Tengah District. The analysis included validity, reliability, correlation, and multiple linear regression. The findings revealed that brand image negatively impacts purchasing decisions, while price perception has a positive influence. However, the promotional strategy does not significantly affect purchasing decisions. Simultaneously, the three variables together significantly influence purchasing decisions. Brand image, price perception, and promotional strategy explain 41.4% of the variation in purchasing decisions, with other factors accounting for the remaining 58.6%. In conclusion, brand image and price perception are crucial in shaping purchasing decisions for Tebo Riski Danang batik, while the promotional strategy has no significant impact.
Development of a Case Based Learning (CBL) Model Based on a Knowledge Management System to Improve Students' Critical Thinking Skills Ali, Gunawan; Hasibuan, Anggy Qurnia Raafi; Vitriani, Vitriani; Amril, Amril
AL-ISHLAH: Jurnal Pendidikan Vol 16, No 3 (2024): AL-ISHLAH: JURNAL PENDIDIKAN
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v16i3.4904

Abstract

The current era changes the educational situation. There is an urgent need to integrate advanced information technology with innovative teaching models to improve students' analytical thinking skills.It was employed to Vocational High School teachers and students as a learning innovation in the current era.The selection of Vocational High School teachers and students for research is because the researcher focuses on research in the field of vocational education and it is  relevant with the researcher's field of knowledge. This study aims to develop and validate a Case Based Learning model integrated with a Knowledge Management System, designed to enhance critical thinking skills among vocational high school students. The paper applies Research and Development with theADDIE scheme. The latest concept of the model, namely the Case Based Learning Model, can be collaborated with the Knowledge Management System to improveCritical Thinking Skills student as a competency needed in the current era. It is expected to have a positive impact and change practices and learning outcomes in the context of the industrial revolution currently taking place.
Strategi Promosi Berbasis Kearifan Lokal Melalui Pengaruh Brand Image dan Persepsi Harga Terhadap Keputusan Pemberian Batik Tebo Raafy Hasibuan, Anggy Qurnia; Ferdinal, Alex; Novera, Tesi; Rahazni, Rahazni; Ulpa, Mutia
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.5166

Abstract

Penelitian ini dilaksanakan untuk mengetahui strategi promosi berbasis kearifan lokal melalui pengaruh brand image dan persepsi harga terhadap keputusan pembelian batik Tebo. Adapun tujuan dari penelitian ini untuk meningkatkan pertumbuhan UMKM di Kabupaten Tebo Provinsi Jambi, melalui strategi promosi yang mengedepankan kearifan lokal, dan menganalisis pemahaman, kesadaran masyarakat terkait pelestarian budaya batik khas Tebo serta memperluas pangsa pasar di luar wilayah lokal dengan memanfaatkan e-commerce. Penelitian ini merupakan penelitian kuantitatif dengan teknik Indepth Interview dan analisis Strutural Equation Modeling (SEM) menggunakan program Partial Least Square. Penelitian ini dilakukan di Rumah Batik Rizki Danan berlokasi di Kabupaten Tebo Provinsi Jambi. Hasil dari penelitian ini sebagai berikut: (1) Terdapat pengaruh yang positif dan tidak signifikan Brand Image terhadap Keputusan Pembelian; (2) Terdapat pengaruh yang positif dan signifikan Persepsi Harga terhadap Keputusan Pembelian; (3) Strategi Promosi berpengaruh positif secara signifikan terhadap keputusan pembelian; (4) Terdapat pengaruh yang positif dan tidak signifikan Brand Image terhadap Keputusan Pembelian; (5) Adanya pengaruh yang positif dan signifikan persepsi harga terhadap kearifan lokal; (6) Adanya pengaruh yang positif dan signifikan Strategi Promosi terhadap kearifan lokal; (7) Adanya pengaruh yang positif dan signifikan Kearifan Lokal terhadap Keputusan Pembelian; (8) Dengan kata lain terdapat pengaruh yang tidak signifikan Brand Image terhadap Keputusan pembelian melalui kearifan lokal sebagai variabel mediasi; (9) Terdapat pengaruh yang signifikan persepsi harga terhadap Keputusan pembelian melalui kearifan lokal sebagai variable mediasi; (10) Dengan kata lain terdapat pengaruh yang signifikan strategi promosi terhadap jumlah Keputusan pembelian melalui kearifan lokal sebagai variable mediasi.
The Effect of Trust, Promotion, and Service Quality on the Decision to Use the Ollin Application Rafika, Sella; Hasibuan, Anggy Qurnia Raafi; Gusteti, Yessi
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i3.287

Abstract

This research was conducted at the Bank Nagari Koto Agung Branch Office, Block B, Sitiung 1, Sitiung District, Dharmasraya Regency. The purpose of this research was to determine the effect of Trust, Promotion, and Service Quality on the Decision to Use the Online Application at the Bank Nagari Koto Agung Branch Office. A quantitative research method was used, with data collected through a questionnaire distributed from February to March, resulting in a sample of 173 respondents selected using Accidental Sampling. The data analysis techniques applied in this study included validity tests, reliability tests, descriptive analysis, correlation analysis, multiple linear regression analysis, classical assumption tests, t-tests, F-tests, and determination tests (R²). The results of this study indicate that Trust, Promotion, and Service Quality variables have a positive and significant effect, both partially and simultaneously, on the Decision to Use the Online Application at the Bank Nagari Koto Agung Branch Office. The R² value is 0.739, which implies that 73.9% of the variation in the dependent variable can be explained by the independent variables, while the remaining 26.1% is influenced by other factors not examined in this study.
Co-Authors Alex Ferdinal Gunawan Ali Gunawan Ali, Gunawan Gusteti, Yessi Nopera, Tesi Novera, Tesi Putri, Dini Elida Rafika, Sella Rahazni, Rahazni Ulpa, Mutia Vitriani, Vitriani