Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Richard Andre Sunarjo
Universitas Raharja
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strengthening the Creative Economy through Branding and E-Commerce Training Muhamad Rizki; Riani Rachmawati; Mitra Trima Dessincer Putri; Umi Rusilowati; Chua Toh Hua; Richard Andre Sunarjo
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1461

Abstract

This community service activity is motivated by the low level of understanding among creative economy actors in developing product branding and utilizing e-commerce as a digital marketing medium, which has resulted in limited business competitiveness amid the development of the digital market. Based on this condition, the program aims to analyze the contribution of branding and e-commerce training in improving the capacity of creative economy actors as well as the effectiveness of digital product promotion. The activity was conducted using a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation, along with pre- and post-training evaluations to identify changes in participants’ knowledge and skills. The results of the community service involving 42 participants indicated an improvement in participants' ability to build brand identity, enhance product appearance and presentation, and manage marketing through e-commerce platforms in a more structured and effective manner, accompanied by increased confidence in promoting products and expanding market reach. The discussion confirms that the integration of branding and e-commerce training is an effective strategy in strengthening the creative economy as it improves competitiveness, digital readiness, and the sustainability of creative business actors. Therefore, branding- and e-commerce-based training programs need to be developed continuously through collaboration among academics, government, and industry practitioners to support adaptive and sustainable creative economic growth.
Optimalisasi Peningkatan Gross Merchandise Value (GMV) terhadap Startupreneur Kosmetik dengan Metode SEO Aura Aphrodita; Richard Andre Sunarjo; Stella Veronika
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5321

Abstract

TikTok Shop has grown rapidly as a social commerce channel in Indonesia, particularly in the beauty and personal care category, yet many sellers still face a gap between high traffic and low purchase conversion. This study analyzes the contribution of sales channels (LIVE, video, and product cards) to Gross Merchandise Value (GMV), the view-to-payment conversion pattern, and the effectiveness of product bundling in managing the @dailybestie.id TikTok Shop account, which markets beauty products from five brands. A descriptive case-study approach was used, drawing on primary data from the authors' direct involvement in account management from February to July 2026 and secondary data from the TikTok Shop Seller Center dashboard. Results show the product card contributed the largest share of GMV (47.7%), followed by LIVE (30.9%) and video (21.4%). The view-to-payment conversion rate consistently stayed below 1% despite high traffic, and the products with the highest conversion were not always those with the most views. These findings support bundling flagship products with complementary items to raise transaction value and reduce dependence on a single product. The study recommends a data-driven marketing framework integrating product-card SEO, centralized live-streaming scheduling, and bundling as a practical approach for social commerce actors in the beauty industry.
Pelatihan Learning Factory Berbasis LaserPecker untuk Peningkatan Kompetensi Siswa SMK Yuppentek 2 Curug Qurotul Aini; Nuke Puji Lestari Santoso; Richard Andre Sunarjo; Ageng Setiani Rafika; Irene Apriani Widjaya; Syahrul Mu’Arif Wahid
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 4 (2026): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i4.10186

Abstract

The rapid development of modern manufacturing, driven by digitalization and precision technology, requires vocational education graduates to possess competencies relevant to industry needs. However, limited hands-on experience with digital manufacturing technologies remains a challenge in vocational high school education. This Community Service Program (PKM) aims to improve the manufacturing competencies of students at SMK Yuppentek 2 Curug through a Learning Factory approach based on LaserPecker technology. The program was implemented in five stages: socialization, training, technology implementation, mentoring, and program sustainability. Evaluation was conducted using pre-tests and post-tests, practical observations, and participant satisfaction questionnaires. The evaluation results indicated improvements across all five competency indicators measured. The average achievement percentage increased from 51.2% before the training to 90.6% after the training, representing an increase of 39.4 percentage points. The greatest improvement was observed in the use of LaserPecker Design Space software, with scores increasing from 46% to 91%. These findings indicate that Learning Factory-based training has the potential to enhance students' understanding and skills in digital manufacturing.
Co-Authors Aura Aphrodita Chua Toh Hua Irene Apriani Widjaya Mitra Trima Dessincer Putri Muhamad Rizki Nuke Puji Lestari Santoso Qurotul Aini Rafika, Ageng Setiani Riani Rachmawati Rusilowati, Umi Stella Veronika Syahrul Mu’Arif Wahid