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All Journal Owner : Riset dan Jurnal Akuntansi Aptisi Transactions on Management Journal of Economics and Business UBS Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Information Systems and Technology Research Journal of Accounting and Finance Management (JAFM) Journal of Social Science Research Trend in Technology and Management Journal of Sustainable Community Service Journal Of Economic Sciences (Ekuisci) Asian Journal of Management, Entrepreneurship and Social Science
Aoliyah Firasati
Universitas Swadaya Gunung Jati
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Sustainable Community Service

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PENGGUNAAN MEDIA PROMOSI DIGITAL GUNA MENINGKATKAN PENJUALAN ALIYAH CAKE Fatimah, Siska Ernawati; Purdianto, Ario; Firasati, Aoliyah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.637

Abstract

The economic instability following the pandemic has had an impact on small businesses, including Micro, Small, and Medium Enterprises (MSMEs), which have experienced a decline in income and even bankruptcy. Therefore, strategies are needed for MSMEs to survive and develop their businesses. One of the MSMEs in Cirebon City affected by Covid-19 is Aliyah Cake, a snack business that offers various snacks with unique flavors and shapes. The business has faced challenges in its promotional efforts, resulting in a decrease in sales. The objective of this MSME program is to provide education and assistance in digital promotion, with the hope of increasing sales and the number of customers. The empowerment activities for MSMEs will be carried out for a period of 2 months, from November 2021 to December 2021. The results obtained after implementing the program show that Aliyah Cake is now able to independently conduct digital promotions by creating attractive photos or videos, which have generated visually appealing content that attracts buyers.
Co-Authors Ari Prasetyo Arinal Muna Aviv Tihan Bennet, Daniel Bukhori, Bukhori Chaniago, Pedro Revosky Dede Yusuf Maulana Demiyati, Eba Dewi, Susanti Faleri, Nabila Stefany Francisko, Muhamad Hery Setyo Nuryantoro, Petrus Hijroh Rokhayati, Hijroh Irwan Sutirman Wahdiat Janiman Janiman Janiman Janiman, Janiman Laras Sitoayu Lestari, Wilda Fuji Lindya Lindya Maharani, Amelta Meilinda, Riska Melha, Melha Muhammad Irvan Nurjanah, Rina Permana, M. Septian Arya Pranata, Puguh Purdianto, Ario Qomalasari, Zahwa Rafa Faridah, Nur Rismayada Putri, Dwi Rizky Aldi Setianda Salsabilla, Putri Santi Halimatusadiyah, Dede Siska Ernawati Fatimah Sitorus, Lorensia Yahya, Adibah