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All Journal Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Sustainable Community Service
Pramana, Aditya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences

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OPTIMALISASI STRATEGIS UMKM BATIK TULIS MALANGAN SEBAGAI UPAYA MENJAGA DAN MELESTARIKAN BUDAYA LUHUR BATIK, PADA BATIK TULIS NIATI KOTA MALANG Pramana, Aditya; Pramita, Cindy; Hermawan, Agus
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.531

Abstract

Batik Niati, an MSME specializing in Malangan Batik Tulis, plays a crucial role in the preservation of Indonesia's cultural heritage. Through a comprehensive community service program, they are committed to becoming pioneers among Batik Tulis MSMEs in Malang City. The program consists of four main activities: (1) Socialization and the creation of MSME SOPs, (2) Training on effectively uploading and managing Instagram accounts, (3) Assistance in creating simple financial bookkeeping for MSMEs, and (4) Assistance in building brand image. By implementing this program, Batik Niati aims to achieve significant development in the future. The hope is that through the maintenance of batik traditions, these MSMEs will not only create high-quality products but also act as agents of change in supporting the sustainability of local cultural heritage. With well-aligned SOPs, effective online presence, organized financial bookkeeping, and a strong brand image, Batik Niati is expected to become an inspiring role model for other Batik Tulis MSMEs in Malang City, creating a broader positive impact on the development of the MSME sector and cultural preservation.
Influence of Customer Engagement on E-WOM and Repurchase Intention Through Customer Equity of Masculine Cosmetic Products (Study on Tokopedia & Shopee Users) Pramana, Aditya; Hermawan, Agus; Rahayu, Wening Patmi
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i1.1513

Abstract

This paper purposes to obtain evidence of whether there is a direct or indirect influence between customer engagement, Customer equity, e-WOM, and Repurchase intention on m-commerce customers (Tokopedia and Shopee) in Indonesia. This paper applies a quantitative research approach with explanatory research methods and in-depth descriptive analysis. This study uses infinite population for the population used, because the number of users of the Tokopedia or Shopee m-commerce applications in Indonesia is not accurately recorded, with predetermined criteria. The nonprobability sampling method chosen by the author in this paper as a sampling technique used using purposive sampling technique, because the unlimited population size, then 5% margin of error, with 95% confidence level, and 50% population proposition resulted from the calculation is as many as 385 samples of m-commerce users who have purchased masculine cosmetics as sample respondents. The data analysis technique uses an associative, quantitative and SEM-PLS approach. For novelty or novelty in this research, researchers have scientific suspicions on two other drivers of customer equity, namely; Value Equity, and Relationship Equity can directly influence the occurrence of e-WOM and use m-commerce user respondents who have purchased masculine cosmetic products. Results of the study showed that all variables have a positive influence on each other, either directly or indirectly and significantly, except for the customer engagement variable on repurchase intention which showed no significance. The impact of the study could be a reference for m-commerce in increasing users and directing them to constructive goals.
The Influence of Marketing Strategy Through Social Media on Retail Business Partner Satisfaction at Soekarno-Hatta Airport Pramana, Aditya; Simarmata, Juliater; Ricardianto, Prasadja
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2502

Abstract

This study aims to analyze the effect of the independent variables                               (media interactivity, recommending affordance, immersion experience, and credibility perception) on the dependent variable (intention to continue use). Respondents in this study focused on business partners who use airports service company social media. The data used in this study is primary data that comes directly from the object of research. The research sample was selected using a purposive sampling method in order to obtain 150 respondents as the sample. The data analysis used to test the hypothesis is Partial Least Square SmartPLS 4 software PLS-SEM. The results showed that the independent variables (media interactivity, recommending affordance, immersion experience, credibility perception) had a positive effect on the dependent variable (intention to continue use). The results of this study also provide information that the existence of social media for airport service companies will increase the company’s initiative in making breakthroughs in innovation and development of its social media. In addition, social media increases the efficiency of a company, including reducing the burden of communication costs, and can also reduce research costs because social media makes it easy to conduct direct surveys of business partners. With social media, it can also increase the loyalty of retail business partners to airport service companies (brands) that they own.
Analisis Kinerja Pelayanan Pemeriksaan Keamanan Pada Passanger Security Check Point Bandara Kertajati Menggunakan Metode Teori Antrian Pramana, Aditya; Dora, Yenny
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9151

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja pelayanan pemeriksaan keamanan di Passenger Security Check Point (PSCP) Bandara Internasional Kertajati dengan menggunakan pendekatan teori antrian. Latar belakang penelitian ini didasari oleh permasalahan tingginya waktu tunggu penumpang dan proses pemeriksaan yang melebihi standar pelayanan yang ditetapkan dalam regulasi, sehingga menurunkan tingkat kepuasan pengguna jasa. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan data primer dan sekunder, meliputi jumlah penumpang, waktu tunggu, waktu pemeriksaan, serta kapasitas booth pelayanan selama periode Desember 2024 hingga Maret 2025. Analisis dilakukan menggunakan model antrian M/M/S untuk mengukur waktu tunggu rata-rata, tingkat utilisasi, serta efisiensi pelayanan. Hasil penelitian menunjukkan bahwa sistem pelayanan di PSCP belum optimal, ditandai dengan waktu tunggu dan waktu pemeriksaan yang melebihi standar regulasi, serta keterbatasan jumlah booth pelayanan. Rekomendasi yang diberikan mencakup penambahan jalur pemeriksaan, peningkatan jumlah personel, serta penerapan strategi teknis dan non-teknis untuk meningkatkan efisiensi dan kenyamanan penumpang. Penelitian ini berkontribusi secara praktis dalam meningkatkan kualitas layanan bandara, serta secara akademis memperkaya literatur mengenai penerapan teori antrian dalam manajemen operasional transportasi udara.
Co-Authors Agus Hermawan Dora, Yenny Juliater Simamarta Pramita, Cindy Prasadja Ricardianto, Prasadja Wening Patmi Rahayu