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All Journal JAPANEDU: Jurnal Pendidikan dan Pengajaran Bahasa Jepang Kiryoku: Jurnal Studi Kejepangan Jurnal Industri Pariwisata Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Sainteks: Jurnal Sain dan Teknik Chi`e: Jurnal Pendidikan Bahasa Jepang
Farisya, Ghaida
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A Critical Discourse Analysis on the Representation of Female Idols in the “Idol” Song Lyric by Yoasobi: From the Feminism Point of View Farisya, Ghaida; Dewanty, Via Luviana
JAPANEDU: Jurnal Pendidikan dan Pengajaran Bahasa Jepang Vol 8, No 2 (2023): JAPANEDU December 2023
Publisher : Universitas Pendidikan Indonesia (Indonesia University of Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/japanedu.v8i2.63215

Abstract

Each song lyric has a message that the writer wants to convey to the listener about what the writer feels and thinks. This research discusses how Japanese female idols are represented in the opening soundtrack of the anime song “Oshi no Ko” which is currently being discussed among Japanese idol fans. The song titled “Idol” is the work of a duo band known as Yoasobi, telling a story of anxiety and sadness in the romance of Japanese youth life but accompanied by uplifting techno music. When song lyrics are made based on commercial interests, the meaning of the text should be criticized to find out who is in a dominating position and who is not. The song “Idol” in this research is analyzed using Sara Mills’sCritical Discourse Analysis (CDA) (1997) with a feminist perspective to analyze the presentation of the storyteller (subject) and the told (object). The results of this study show that the position of female idols as objects is shown as a figure who does not talk about herself much, her desires and feelings are less well conveyed. Female idols are shown more from the fans’ point of view as the position of the storyteller (subject). The position of female idols in the lyrics is only shown by stereotypical idol characters who are required to have a positive image, have high loyalty to fans, are required to be perfect by covering all flaws, and are prohibited from dating. Although the song “Idol” is an anime soundtrack that discusses the other side of idol life, in this song, the opportunity to voice the thoughts and what female idols want to express is not well displayed. Thus, the lyricist only presents female idols based on what they want for the sake of desire and sexual objects. This research only uses one main data source, namely song lyrics. It is hoped that future research can use a variety of main data sources such as anime or manga.
PENGARUH PROMOSI TERHADAP TINGKAT HUNIAN KAMAR DI FAVEHOTEL CIMANUK GARUT Adiatma, Dani; Syuyaman Rukma, Deden Firman; Farisya, Ghaida
Jurnal Industri Parawisata Vol 5 No 1 (2022): Jurnal Industri Pariwisata JULY 2022
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v5i1.987

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi terhadap tingkat hunian kamar di Favehotel Cimanuk Garut. Hipotesis yang digunakan dalam penelitian ini adalah promosi berpengaruh terhadap tingkat hunian kamar, menggunakan analisis regresi linier sederhana karena dalam penelitian ini terdapat dua variabel yaitu Promosi sebagai variabel independen (X) dan Tingkat hunian kamar sebagai variabel dependen (Y). Penelitian ini menggunakan metode deskriptif dan asosiatif.  Responden dalam penelitian ini adalah 100 orang yang merupakan tamu yang pernah menginap di Favehotel Cimanuk Garut, dimana sampel ini diidentifikasi menggunakan rumus populasi yang tidak diketahui dan teknik non-probability sampling. Teknik analisis data yang digunakan adalah uji validitas dan reliabilitas, analisis deskriptif, dan pengujian hipotesis dengan menggunakan tools IBM SPSS ver 24. Hasil penelitian ini menunjukkan bahwa promosi berpengaruh terhadap tingkat hunian kamar di Favehotel Cimanuk Garut karena setiap kenaikan 1% dari promosi akan meningkatkan tingkat hunian kamar sebesar 34,8%. Promosi berpengaruh positif dan signifikan terhadap tingkat hunian kamar. Semakin tinggi upaya promosi, maka tingkat hunian kamar akan semakin progresif.
Japanese Pop Culture for Language Learning: A Quantitative Study on Motivation and Japanese Language Skills Among Japanese Language Students in Indonesia Dewanty, Via Luviana; Farisya, Ghaida; Kusrini, Dewi
KIRYOKU Vol 9, No 1 (2025): Kiryoku: Jurnal Studi Kejepangan
Publisher : Vocational College of Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/kiryoku.v9i1.238-250

Abstract

This quantitative study investigates the impact of Japanese Pop Culture (JPC) on the motivation and Japanese language skills of Japanese language study program students in Indonesia. This research is based on theories about the role of pop culture in foreign language learning, especially the role of JPC in students' interest in Japanese. Questionnaires related to interest in learning Japanese, motivation to learn Japanese, activities associated with JPC outside of lectures, and improving Japanese language skills were distributed to 70 Japanese language study program students from several universities in Indonesia. The results of data analysis show that JPC plays a big role in motivating students to study Japanese and improve their Japanese language skills. Based on the questionnaire results, all respondents were interested in and liked JPC. Over half of the respondents were JPC fans before becoming Japanese language study program students. Regarding motivation to study Japanese, as many as 63% of students were motivated to become students in the Japanese language study program because they liked JPC before. More than 80% of respondents carry out JPC activities by watching anime and listening to Japanese music. Half of the respondents stated that they could get to know Japan and understand Japanese people better by consuming JPC. In contrast, more than 80% of respondents felt benefits in increasing their ability and understanding of Japanese after consuming JPC. It is hoped that the results of this research can be used as a basis or reference for further research on using JPC in Japanese language learning.
Social Networking Sites (SNS) for Japanese Language Learning Dewanty, Via Luviana; Farisya, Ghaida
Chi e Journal of Japanese Learning and Teaching Vol. 12 No. 2 (2024): October 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/chie.v12i2.3768

Abstract

Social Networking Sites (SNS) have become an integral part of modern society, influencing various aspects of life, including education. SNS facilitates interactive, collaborative, and reflective learning experiences in language learning. This study aims to evaluate the use of SNS in enhancing learning inside and outside Japanese language classrooms. The research was conducted using a qualitative approach with a survey method, utilizing a questionnaire distributed via Google Forms. Quantitative and qualitative data collected from 85 Japanese Language Education Study Program students were analyzed and presented narratively. The data were examined through the lens of SNS use in foreign language learning and its impact on language acquisition. The results reveal that most students frequently use SNS platforms such as YouTube, Instagram, and Twitter for learning Japanese, both for classroom materials and independent study. Additionally, students reported that SNS use has improved their reading, writing, listening, and speaking skills in Japanese. Moreover, SNS has been identified as a motivational tool, fostering students’ confidence in using the language orally and in writing. These findings provide valuable insights for future research on using SNS as a learning medium in Japanese language education. 
Project-Based Learning (PjBL) Mini Drama to Enhance Motivation and Japanese Communication Skills of Tourism Students Farisya, Ghaida; Via Luviana Dewanty; Hafizahra Firyalhasya Aida Rahadiyan
Chi e Journal of Japanese Learning and Teaching Vol. 12 No. 2 (2024): October 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/chie.v12i2.13536

Abstract

This study discusses how the project-based learning (PBL) method in the form of mini-drama, can improve oral Japanese communication skills and understanding of Japanese culture in the tourism study program at Garut University. The theme of the mini drama chosen was the differences in the habits of Japanese and Indonesian tourists in the context of hospitality. The mini drama was performed in an annual event organized by the tourism study program. The mini drama is 25 minutes long with three different story segments and conflicts. This study used a qualitative approach to measure the improvement of Japanese speaking ability as well as students' perceptions of the application of learning methods. The results showed that the PBL method applied can improve the Japanese oral communication skills of tourism study program students, especially communication using respectful language varieties (keigo) and formal language varieties (teineigo). Students also gave positive responses to the application of the PBL method because it was considered to increase learning motivation, self-confidence, better understanding of the socio-culture of Japanese society, and the ability to collaborate with students from various levels. This study provides implications for curriculum development and Japanese language learning methods in tourism study programs, as well as contributing to research on the effectiveness of the PBL method in Japanese language learning.  
ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN DI SAWAH LEGA HEGAR RESORT GARUT Putri, Haura Isyara; Rukma, Deden Firman Syuyaman; Farisya, Ghaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6083

Abstract

Penelitian ini mengambil objek di Sawah Lega Hegar Resort Garut, kawasan wisata alam yang sedang berkembang di Kabupaten Garut, dengan tujuan untuk mengkaji keterkaitan antara kepuasan pelanggan dan kualitas pelayanan. Pentingnya menjaga kepuasan pelanggan sebagai tolak ukur keberhasilan di sektor pariwisata dan masih banyaknya keluhan konsumen terhadap layanan yang diberikan menjadi pendorong utama penelitian ini. Seratus responden dipilih dengan menggunakan metodologi purposive sample sebagai bagian dari pendekatan penelitian kuantitatif. Dengan bantuan perangkat lunak IBM SPSS Statistics 26, data dikumpulkan melalui survei, wawancara, dan tinjauan pustaka. Regresi linier sederhana kemudian digunakan untuk analisis. Hasil analisis menunjukkan hubungan positif yang signifikan antara kepuasan pelanggan dan kualitas pelayanan, dimana koefisien regresi tercatat sebesar 1,313 dan nilai signifikansi 0,000, yang lebih kecil dari 0,05. Kedua variabel tersebut memiliki keterkaitan yang sangat kuat, sebagaimana ditunjukkan oleh nilai koefisien korelasi sebesar 0,926. Peningkatan kepuasan pelanggan merupakan langkah strategis dalam meningkatkan dan menjaga mutu pelayanan Sawah Lega Hegar Resort.
PENGARUH INFLUENCER MARKETING DAN AKTIVITAS WISATA PETUALANGAN TERHADAP MINAT GENERASI-Z DI TAMAN WISATA ALAM GUNUNG PAPANDAYAN GARUT Rahayu, Silmi; Adiatma, Dani; Farisya, Ghaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6116

Abstract

Perkembangan teknologi digital mendorong perubahan strategi promosi pariwisata, salah satunya melalui influencer marketing yang efektif menjangkau Generasi Z. Di sisi lain, wisata petualangan menjadi daya tarik yang sesuai dengan karakter aktif generasi ini. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan aktivitas wisata petualangan terhadap minat berkunjung Generasi Z ke Taman Wisata Alam Gunung Papandayan, Garut. Penelitian menggunakan metode kuantitatif dengan teknik survei terhadap 146 responden Generasi Z yang pernah berkunjung, dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh positif dan signifikan dalam membentuk persepsi destinasi. Aktivitas wisata petualangan memberikan pengaruh yang lebih dominan dalam meningkatkan minat berkunjung karena sesuai dengan kebutuhan Generasi Z akan pengalaman menantang dan autentik. Secara simultan, kedua variabel berpengaruh signifikan dengan koefisien determinasi sebesar 50,4%, menunjukkan bahwa kombinasi strategi promosi digital dan pengembangan wisata berbasis petualangan dapat meningkatkan minat berkunjung Generasi Z. Temuan ini menegaskan pentingnya kolaborasi antara promosi digital dan penguatan atraksi wisata alam untuk menjaga daya saing destinasi.
ANALISIS POSITIONING COFFEE SHOP BERDASARKAN PERSEPSI KONSUMEN DI KOTA GARUT Alfiansyah, Alvin Fauzi; Rukma, Deden Firman Syuyaman; Farisya, Ghaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6241

Abstract

Penelitian ini bertujuan untuk menganalisis strategi positioning lima coffee shop di Kota Garut berdasarkan persepsi konsumen. Metode yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif. Pengumpulan data dilakukan melalui survei menggunakan kuesioner tertutup yang telah diuji validitas dan reliabilitasnya. Sampel penelitian berjumlah 100 responden yang dipilih secara purposive dengan kriteria telah mengunjungi kelima coffee shop, yaitu 911 Coffee, Kopilogi, Gudang Rasa, Beri Kopi, dan Dua Warna Grote. Teknik analisis data yang digunakan adalah Multidimensional Scaling (MDS) dengan bantuan perangkat lunak SPSS versi 26. Atribut yang dianalisis mencakup lima dimensi utama: kualitas makanan dan minuman, kualitas pelayanan, harga, suasana, dan kemudahan akses. Hasil penelitian menunjukkan bahwa Gudang Rasa dan Dua Warna Grote menempati posisi yang relatif unggul dalam benak konsumen, terutama dalam hal kualitas dan kenyamanan. Sementara itu, Kopilogi secara konsisten berada pada posisi terendah dalam semua dimensi, menunjukkan perlunya strategi reposisi. Peta persepsi yang dihasilkan menggambarkan posisi relatif antar merek dalam persaingan lokal. Temuan ini memberikan kontribusi praktis bagi pengelola coffee shop dalam merancang strategi pemasaran berbasis persepsi konsumen guna meningkatkan daya saing usaha.
The Effect of Digital Promotion and Destination Attractiveness on the Cultural Commodification Process at the Garut Ram Tourism Site Avrianto, Alam; Murwenie, Ira; Farisya, Ghaida
Sainteks: Jurnal Sain dan Teknik Vol 7 No 02 (2025): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v7i02.919

Abstract

This study aims to analyze the influence of digital promotion and destination attractiveness on the process of cultural commodification in the Domba Tourism destination in Garut Regency, Indonesia. The Garut ram fighting tourism, a unique local cultural heritage, has yet to gain competitive strength compared to other destinations due to limited promotion and a lack of appealing cultural presentation. This research uses a quantitative approach with a descriptive-verificative method. Data were collected through a closed questionnaire distributed to 460 respondents who had visited the Domba Tourism site and were active social media users. The results of the regression analysis show that both digital promotion and destination attractiveness significantly influence cultural commodification, with digital promotion having a more dominant effect. Digital promotion plays a crucial role in expanding the reach of local cultural information and transforming traditional practices into attractive tourism products for both domestic and international markets. The study recommends optimizing an integrated digital marketing strategy to enhance the competitiveness of cultural tourism and support the sustainable preservation of local culture.
Co-Authors Adiatma, Dani alam avrianto Alfiansyah, Alvin Fauzi Dewi Kusrini Hafizahra Firyalhasya Aida Rahadiyan Murweni, Ira Putri, Haura Isyara Rahayu, Silmi Syuyaman Rukma, Deden Firman Via Luviana Dewanty