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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Zetty Aqmi, Alifia Lisda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE Zetty Aqmi, Alifia Lisda; Christiarini, Renny
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 2 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i2.1390

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust. Metode yang digunakan selama pengumpulan sampel menggunakan metode quota sampling melalui pendekatan kuantitatif terhadap generasi Z di kota Batam khususnya yang berusia 15-25 tahun. Dalam penilitian ini menggunakan 412 data dengan pengujian hipotesis menggunakan SEM PLS. Hasil penelitian ini menunjukkan bahwa brand satisfaction tidak berpengaruh signifikan terhadap brand loyalty, customer engagement berpengaruh signifikan positif terhadap brand loyalty, brand attachment berpengaruh signifikan positif terhadap brand loyalty, brand attitude berpengaruh signifikan positif terhadap brand loyalty, dan customer trust tidak berpengaruh signifikan terhadap brand loyalty. Kata Kunci: Brand loyalty, Brand satisfaction, Customer engagement, Customer trust, Brand attachment
PERAN MANAJER YANG BERMANFAAT DALAM MENINGKATKAN KINERJA PERUSAHAAN Yulfiswandi; Brillian, Ahmad; Zetty Aqmi, Alifia Lisda; Melina, Bonita; Fortuna, Dewi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8285

Abstract

In the current era of digitalization and globalization, the role of managers is growing in managing the increasing information technology risks in modern banking. In addition, managers also play an important role in internal and external communication. This research was conducted with the aim of knowing the role of managers in improving company performance is multifaceted by adopting a qualitative descriptive method. Through a qualitative descriptive methodological approach based on literature review, content analysis, triangulation, and synthesis, the researcher was able to extract relevant information from the literature, organize the findings in a coherent framework, and provide meaningful interpretations for the academic community and business practitioners. The results of the research reveal that the role of managers in improving company performance is very significant. Managers act as leaders, planners, decision makers, facilitators, liaisons, mentors, and change agents
Co-Authors Brillian, Ahmad Christiarini, Renny Dewi Fortuna Melina, Bonita Yulfiswandi