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All Journal Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL UMBANUA Jurnal Pengabdian pada Masyarakat Seminar Nasional Produk Terapan Unggulan Vokasi Asian Journal of Logistics Management
Mandey, Nancy Henrietta Jessamine
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DALAM RANGKA MENGANTISIPASI HOAX, PEMBUATAN KONTEN TULISAN POSITIF DI MEDIA SOSIAL BAGI MAHASISWA JURUSAN ADMINISTRASI BISNIS Maramis, Diana Roweina; Mandey, Nancy Henrietta Jessamine
JURNAL UMBANUA Vol 3 No 2 (2023): JURNAL UMBANUA POLITEKNIK NEGERI MANADO
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Manado

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Abstract

Media sosial merupakan sarana untuk berinteraksi orang-orang satu sama lain dengan cara menciptakan, berbagi, serta bertukar informasi dan gagasan melalui kata-kata, gambar, dan video dalam sebuah jaringan dan komunitas virtual. We are Social (2018) membaginya ke dalam dua kelompok, yaitu: social network dan messenger/chat app/voip. Social network atau jejaring pertemanan, merupakan sebuah bentuk layanan internet yang menjadi wadah komunitas online, yaitu orang-orang yang memiliki kesamaan aktivitas, ketertarikan atau minat pada bidang tertentu, atau dari latar balakang/komunitas yang sama, seperti Youtube, Facebook, Instagram, Twitter, dsb. Messenger/chat app merupakan sarana untuk saling berkirim pesan antar pengguna, baik itu berupa teks, audio, gambar maupun video, misalnya FB Messenger, WhatsApp, Wechat, Skype, BBM, Telegram, dsb. Facebook merupakan platfom dengan pertumbuhan pengguna (Lesmanah, 2020). Secara umum, penggunaan media social bagi mahasiswa memiliki permasalahan yang sangat kompleks. Narasi-narasi yang negatif sering menjadi kondisi yang mengerikan bagi kalangan mahasiswa. Mengingat kondisi psikologi maupun mental yang masih labil kadangkala menjadikan media sosial sebagai ajang untuk saling ejek, saling fitnah, membuat konten hoak, maupun ujaran kebencian, membuli sehingga tidak jarang menimbulkan keresahan maupun adu fisik yang mengakibatkan kerugian bagi masyarakat. Bahkan Dalam laporan berjudul ‘Digital Civility Index’, Microsoft mengumumkan bahwa netizen Indonesia adalah pengguna media sosial paling tidak sopan di Asia Tenggara. Tidak membangun dan cenderung negative ditemuka pada konten yang berasal dari media social yaitu instagram dan facebook akun mahasiswa di Jurusan Administrasi Bisnis. Oleh sebab itu Tim Pengabdi sudah melakukan kegiatan sosialisasi dan seminar tentang bagaimana menggunakan media sosial yang baik. Bagaimana membuat konten-konten yang menarik baik tulisan maupun video dalam bentuk seminar dan workshop. Pengetahuan tentang digital crime serta konsekuensinya
Preferensi Konsumen Gula Aren di Kota Manado Mandey, Nancy Henrietta Jessamine; Marentek, Mikke Rosye; Mandang, Selvie Ratna Ivone; Andih, Deisy Christina
Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Vol 1 No 1 (2024): Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Politeknik Negeri Manad
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Manado

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Abstract

Gula Aren dari Sulawesi Utara dibuat dari nira Aren telah banyak diminati oleh masyarakat dapat menggantikan gula pasir yang berasal dari air tebu. Selain sebagai pemanis untuk berbagai hidangan makanan dan minuman, juga dipakai untuk obat-obatan herbal. Namun demikian pembuatan gula Aren hanya dilakukan berdasarkan apa yang sudah dilakukan sebelumnya, secara turun temurun. Dibuat secara tradisional, berbentuk tempurung kArena dicetak menggunakan tempurung. Berapa daerah kabupaten di Minahasa membuat gula tepung dan juga dalam bentuk sirup. Demikian juga dengan bentuk kemasan yang masih sangat sederhana. Hasil penelitian awal menunjukkan walau pun gula Aren sudah dikenal namun keputusan membeli gula Aren masih rendah. Hal ini dibuktikan dengan belum adanya kontribusi pada PDB Sulawesi Utara. Penelitian ini bertujuan untuk menemukan preferensi konsumen gula Aren di Kota Manado. Penelitian ini menggunakan metode deskriptif kualitatif, sedangkan pengumpulan data menggunakan metode survey dengan kuesioner. Penelitian ini menggunakan sampel 100 orang. Jenis data yang digunakan adalah data primer dan data sekunder. Hasil penelitian menunjukkan bahwa preferensi konsumen >75%) aroma gula aren yang kuat, rasanya manis, bersih dengan harga yang berkualitas, warna gula aren coklat tua serta dikemas dengan menarik. Sisanya merupakaan prefernsi konsumen <75% yakni pasar modern serta promosi discount.
THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND Zappelin, Alvencius; Kembau, Agung Stefanus; Tarigan , Arithta; Mandey, Nancy Henrietta Jessamine
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56376

Abstract

Following the development of technology, people are more inclined to buy fashion products online instead of going to physical stores. Erigo also changed its sales channel to entirely online and experienced a drastic increase in sales. This research was conducted to find out whether the sales strategy carried out by Erigo is effective for online sales. This study used quantitative methods and obtained data from questionnaires distributed online which resulted in 105 respondents who met the criteria. The data was analyzed using SmartPLS 3.0 software with Partial Least Square technique. The sample was determined using purposive sampling and determined by the Cochran formula. The results of the study indicate that all hypotheses are accepted. The research shows that Social Media Marketing and Customer Experience have a significant influence on Relationship Quality and Relationship Quality significantly affects Purchase Intention, Loyalty Intention and Participation Intention. Keywords:Social Media Marketing, Customer Experience, Relationship Quality, Purchase Intention, Loyalty Intention, Participation Intenton, Erigo
Optimizing Digital Marketing Strategy for Small and Medium Enterprises in North Sulawesi Munaiseche, Maya; Mandey, Nancy Henrietta Jessamine; Rooroh, Betsy; Ponggawa, Venny; Lumunon, Edwin
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.31893

Abstract

This study aims to identify internal and external factors of MSMEs related to digital marketing and formulate strategies and recommendations so that the use of digital marketing is optimal and has good competitiveness in local, national, and global markets. To achieve this goal, a quantitative method is used; the population of this study is MSME actors who are considered to understand external and internal factors and are involved in forming their business strategies. Samples were collected by purposive sampling, namely MSMEs who plan or are using digital marketing for their marketing activities; with the Slovin formula, 397 respondents were obtained, but only 62% could be used (250). Using the SWOT analysis tool, the results of the study were obtained: IFA scored 3.95, and EFA scored 3.89. Based on QSPM, 14 strategies were obtained according to their respective priority orders, and the top 3 strategies were: utilizing e-commerce platforms, increasing marketing activities, and maximizing personal content. Implementing these priority activities will allow MSMEs to adapt to the digital ecosystem quickly. The implication is that MSMEs need to be given technical training and assistance in using digital platforms, such as creating online stores, managing transactions, conducting promotions, or analyzing data available on social media. Theoretical implications support the theory that MSME growth in the digital landscape requires more effective offensive and proactive strategies. This provides an opportunity for further research to explore the use of digital marketing in MSMEs more deeply.
Why Do Indonesian Users Remain Loyal to Digital Subscriptions? Examining Endowment Effect, Commitment Bias, Hedonic Motivation, and Switching Costs Kembau, Agung Stefanus; Mandey, Nancy Henrietta Jessamine; Tampinongkol, Felliks Feiters; Makarawung, Reynard Justino Nehemia
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.27028

Abstract

Subscription‐based platforms have become pivotal to digital business models, yet little is known about the psychological forces that bind customers to these services in emerging markets. Drawing on behavioral economics, this study theorizes that endowment effect and commitment bias build consumer loyalty by strengthening users’ perceived ownership and rationalizing prior choices. We further propose that hedonic motivation (enjoyment derived from service use) and switching costs (economic and psychological barriers to change) intensify these effects. Data from 224 digital-service subscribers in Greater Jakarta were analyzed with covariance-based structural equation modeling in SmartPLS. All six hypotheses are supported: both endowment effect (β = .32, p < .001) and commitment bias (β = .29, p < .001) directly enhance loyalty, while their impacts are amplified by hedonic motivation (interaction β = .14, p < .01) and switching costs (interaction β = .18, p < .01). The findings extend loyalty theory by positioning endowment and commitment as dual psychological anchors in subscription contexts and by identifying boundary conditions that magnify their influence. For managers, the results stress the value of fostering user ownership feelings, designing engaging service experiences, and deliberately increasing perceived costs of defection to boost retention. Collectively, the study offers a nuanced framework for understanding—and managing—the drivers of sustained patronage in rapidly growing digital economies.
Co-Authors ANDIH, DEISY CHRISTINA Kembau, Agung Stefanus Lumunon, Edwin Makarawung, Reynard Justino Nehemia Mandang, Selvie Ratna Ivone Maramis, Diana Roweina Marentek, Mikke Rosye Ponggawa, Venny Rooroh, Betsy Tampinongkol, Felliks Feiters Tarigan , Arithta Zappelin, Alvencius