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All Journal JURNAL MANAJEMEN BISNIS Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Rengganis, Aidha Kiftia
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Economics, Econometrics & Finance Education Social Sciences

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Pemberdayaan Masyarakat Melalui Pelatihan Dasar Pemandu Wisata Lokal Di Dusun Mendiro Desa Panglungan Kartika, Dhian Satria Yudha; Endriana, Fathika; Halila, Azaria Ainun; Pratama, Virgiawan Yoga; Rengganis, Aidha Kiftia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1032

Abstract

Community empowerment aims to increase the ability and skills independently to develop and innovate, through basic local tour guide training activities as a community empowerment program that will help the people in Dusun Mendiro know the basics of tour guides which will later be used to improve the economy of the surrounding community. However, the basic training for local tour guides held by KKN students from the East Java "Veteran" National Development University invited academics from the tourism sector to become speakers in this training. Apart from that, there is also assistance from the Forestry Service Branch of the Nganjuk Working Area. From this training activity, it was concluded that the local tour guides in Mendiro Hamlet still lack a sense of trust when communicating and lack detailed knowledge about existing attractions. So that the interpretation and intonation skills possessed by local tour guides in Mendiro Hamlet still need to be considered and trained independently, through the basic material presented it is hoped that this will become a provision for preparation for local tour guides when guiding tourists. This study uses 3 stages, namely planning, implementation, and evaluation. With a qualitative approach, it helps researchers find results that are in accordance with the conditions that occur in the field.
Developing Bread Business Strategy Using SWOT Analysis at Deira Bakery Store Rengganis, Aidha Kiftia; Nurhadi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.786

Abstract

In recent years, the business landscape in Indonesia has experienced a significant increase through intense, dynamic, and unpredictable competition. To face increasingly fierce competition, it is necessary to implement the right business strategy. This study aims to determine and research using a qualitative descriptive approach. The object of this research is the Deira Bakery Gresik Store. Informants in this study are owners, employees, and consumers. The data collection technique in this research is in-depth interviews. Test the validity of the data using the source triangulation method by collecting data obtained through various sources. Data analysis intestine descriptive analysis methods and SWOT analysis to analyze the result of the data obtained using the IFAS and EFAS matrix. Based on the results of the analysis, a SWOT analysis diagram is produced, which shows that Toko Deira Bakery is in quadrant II position with a value of (X;Y) (1.38;-1.04), namely the ST strategy where the company situation uses internal strengths to overcome or respond to external threats. Therefore, the strategy that needs to be applied in this situation is to support the diversification strategy policy.
Co-Authors Dhian Satria Yudha Kartika Endriana, Fathika Halila, Azaria Ainun NURHADI Pratama, Virgiawan Yoga