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Strategi Pemasaran dan Pengengembangan Kemasan UMKM Pie Susu Kering Khas Desa Rejoagung Tyas, Sukma Wahyuning; Winarti, Winarti; Faidah, Amanda; A, Ayu Eka Rizky; Kholis, Nur
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1115

Abstract

Rejoagung Village is an area located in the Ploso. There are many industries that still home-scale or micro, small and medium enterprises (MSMEs). This service activity collaborates with milk pie business actors. However, business actors experience several obstacles, namely related to marketing and packaging. So that the purpose of this community service activity is to provide training to strategy MSMEs in using social media as digital marketing to introduce products to a wider range of consumers. And also provide training to MSMEs in terms of packaging renewal. The method used in this activity is Assets Based Community Development (ABCD), which is an approach model in community development. The output resulting from this community service activity is that business actors identify and are skilled at marketing through social media as well as updating more attractive packaging.
An Analysis of Moves in the Novel “The Old Man and The Sea” by Ernest Hemingway Tyas, Sukma Wahyuning; Ginting, Rehdanana; Darmayanti, Darmayanti; Rangkuti, Linda Astuti; Fransiska, Widia
EXCELLENCE: Journal of English and English Education Vol 5 No 1 (2025): EXCELLENCE
Publisher : English Education Study Program FKIP Universitas Alwashliyah Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47662/ejeee.v5i1.1170

Abstract

This study examines the discourse structure and interpersonal meaning in selected dialogues from The Old Man and the Sea, with a focus on moves and speech functions. Using a qualitative descriptive method, it applies Halliday’s moves and speech functions analysis to explore how grammatical forms, interrogatives, declaratives, and imperatives, perform pragmatic and interpersonal functions beyond their literal meanings. The analysis reveals a predominance of ‘k’ type moves or information exchange, including k2, k1, k1f, and k2f, over ‘a’ type moves or offers of service, which appear as a1, a1f, and a1. Declarative clauses are the most frequently used, encompassing structures such as RSQ, S, RRSQ, and AS. The findings highlight dynamic exchanges of knowledge and action, showing how dialogue advances the narrative and develops character relationships. Despite their brevity, Hemingway’s dialogues convey complex meanings, reflecting authentic interaction and his minimalist style. The study underscores the dual function of literary dialogue as a vehicle for both storytelling and social interaction.