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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Akuntansi Pajak dan Kebijakan Ekonomi Digital
Yuyun Setyawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Riset Manajemen dan Ekonomi

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Industri Kreatif dan E-Commerce Javier Syarif Ananta Syahbana; Yuyun Setyawati; Muhammad Yasin
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2000

Abstract

The creative industry has become an important pillar in the modern economy, especially with the emergence of e-commerce as the main platform for distribution and marketing of creative products. This research examines the relationship between creative industries and e-commerce, as well as the impact of their integration on economic growth, job creation and innovation. Through analysis of various case studies and statistical data, it was found that e-commerce not only expands the market reach for creative products but also encourages industry players to improve the quality and diversification of their products. Additionally, the digital technology that supports e-commerce provides tools for creators to interact directly with consumers, collect feedback, and adjust product offerings according to market needs. These findings show that the synergy between the creative industry and e-commerce has great potential to increase overall economic competitiveness.
Co-Authors Achmad Faris Fizabillah Alvazaki Ikbar Maulana Arga Christian Sitohang Darren Nataleano Metusalak Taulo Ezar Nafis Bramantara Jasmine Damayanti Javier Syarif Ananta Syahbana Miftahul Hariz Muhammad Ibrahim Baihaqi Muhammad Romadhoni Adi Setiawan Muhammad Yasin Rizky Ramadhani Prasetya Tina Safira