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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Agapay, Arnel B.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Assessment on the User Interface of a Select Consumer Mobile Application and its Effect to Purchasing Behaviour of Generation Z Agapay, Arnel B.; Gutierrez, Ernell Bautista; Cajayon, Menrado V.; Cristobal, Charito S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 3 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.03.26

Abstract

The research assessed the User Interface of a Select Consumer Mobile Application and its effect to the buying behaviour of Generation Z. The Visual Appeal, Navigational Content and Application’s Data Modelling are used as factors for the Mobile App User Interface while Frequency, Quantity and Timing of Purchase are used for Purchase Behaviour. The research is quantitative in nature and utilized 250 respondents selected by way of purposive and random sampling. Results revealed that, in terms of the User’s Interface, respondents expressed a Strong Agreement on the aspect of usability in terms of features and functionalities of the select Consumer Mobile Application. Similarly, a Strong Agreement is also expressed by the respondents towards influence of the user interface in their Purchasing Behaviour. Also, result revealed that the User’s Interface of the Select Mobile Application Strongly Influenced the Purchasing Behaviour of the respondents.
Study on the Adherence to the Code of Ethics of Select Customs Broker Practitioner in the Philippines Doyo, Joan R.; Gutierrez, Ernell Bautista; Dante, Julian M.; Agapay, Arnel B.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 3 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.03.23

Abstract

Every profession has a different focus of specialization and every professional’s competence are measured against their level of expertise, effectiveness, and efficiency. Meanwhile, conflict is inevitable, and it may cause destructive impacts if not managed properly. On one hand, Custom Brokers, as per “Custom, Broker Act of 2004” are professionals who render consultation, preparation of customs requisite document for imports and exports, declaration of taxes, etc. The study assessed the extent of adherence of customs brokers to code of ethics in terms of Competence, Respect, Integrity, Justice and Fairness. The customs broker’s adherence indicates the extent of practice of their code of ethics and results revealed that, customs brokers usually and always adhere to code of ethics. However, results also revealed that, there is a significant difference in the assessment of the Customs Broker Practitioners towards adherence to Code of Ethics.
Co-Authors Cajayon, Menrado V. Cristobal, Charito S. Dante, Julian M. Doyo, Joan R. Gutierrez, Ernell Bautista