Article Per Year (5 Year)
p-Index From 2021 - 2026
2.735
P-Index
This Author published in this journals
All Journal Binus Business Review International Journal of Artificial Intelligence Research Jurnal Mahasiswa Bina Insani Owner : Riset dan Jurnal Akuntansi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Administrasi Kantor Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Manajemen Riset Inovasi Jurnal Siber Multi Disiplin Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Indra Muis
Universitas Bina Insani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pengaruh Gaya Hidup, Kualitas Produk, dan Konten Pemasaran terhadap Keputusan Pembelian(Studi Kasus pada Pengguna Sepatu Ventela di Kota Bekasi) Nawaal Amrullah; Indra Muis
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7p7vkx45

Abstract

This study examines the influence of lifestyle, product quality, and marketing content on purchasing decisions for Ventela shoes in Bekasi City. The footwear industry in Indonesia has experienced rapid growth, with increasing competition between local and international brands. Ventela, as a local shoe brand, needs to understand the factors influencing consumer purchasing decisions. This quantitative research employs a survey method with questionnaires distributed to 120 Ventela shoe users in Bekasi City. Samples were determined using non-probability sampling with a combination of purposive and random sampling, with criteria of Ventela shoe users aged 14 to 29 years. Data were analyzed using IBM SPSS Statistics 27 through instrument testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that lifestyle has a positive and significant effect on purchasing decisions (sig. 0.001), product quality has a positive and significant effect (sig. 0.000) and is the most dominant variable, and marketing content has a positive and significant effect (sig. 0.048). Simultaneously, all three variables significantly influence purchasing decisions (sig. 0.000) with an R Square of 0.531, meaning they explain 53.1% of purchasing decisions. This research contributes insights for Ventela to strengthen product quality as the main factor in improving purchasing decisions, while adapting products to consumer lifestyles and developing relevant, attractive, and informative marketing content.
Pengaruh Promosi, Citra Merek, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Konsumen Somethinc di Kota Bekasi Nadhira Nur Iklimah; Indra Muis
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3sr0ah48

Abstract

years. Amid fierce competition, local skincare brand Somethinc experienced a significant market share decline, dropping from the top position in 2022 to fifth place in the fourth quarter of 2024. This highlights the importance of understanding factors influencing customer loyalty. This study analyzes the effects of promotion, brand image, and product quality on Somethinc customer loyalty in Bekasi City, partially and simultaneously. A quantitative approach was used with purposive sampling involving 102 Somethinc consumers in Bekasi City. Data was collected via a Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 29.0. Results show promotion has a positive and significant effect on customer loyalty (t = 3.148; sig. = 0.002), brand image has a positive and significant effect (t = 2.394; sig. = 0.019), and product quality is the most dominant variable (t = 4.764; sig. < 0.001). Simultaneously, all three variables significantly influence customer loyalty (F = 45.487; sig. < 0.001), with a determination coefficient of 58.2%. It is concluded that promotion, brand image, and product quality collectively shape customer loyalty, with quality as the most decisive factor.
Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Produk Terhadap Kepuasan Pelanggan (Studi Kasus Pada Konsumen Tomoro Coffee Kota Bekasi) Miftahul Dina Mardiyah; Indra Muis
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y8xrdz60

Abstract

Competition in Indonesia's coffee shop industry is growing increasingly intense, pushing business players to understand the factors that drive customer satisfaction. This study aims to examine the influence of price, service quality, and product innovation on customer satisfaction at Tomoro Coffee in Bekasi City, both partially and simultaneously. The research employed a quantitative approach with a non-probability sampling technique. Data were collected through questionnaires distributed to 100 respondents and analyzed using multiple linear regression with the aid of SPSS version 27. The results show that price has a positive and significant influence on customer satisfaction (t = 5.136; sig. < 0.05). Service quality has no significant influence on customer satisfaction (t = 0.865; sig. = 0.389). Product innovation has a positive and significant influence on customer satisfaction (t = 7.583; sig. < 0.05) and is the most dominant variable in the model. Simultaneously, the three independent variables significantly influence customer satisfaction (F = 265.523; sig. = 0.000). The coefficient of determination shows an R Square value of 0.892, meaning price, service quality, and product innovation together explain 89.2% of the variation in customer satisfaction, while the remaining 10.8% is explained by other variables outside this study.
Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Produk Plastik pada Pelanggan PT X Irnawati Simanjuntak; Indra Muis
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9768

Abstract

This study examines the effect of product quality, price, and promotion on the purchasing decisions of wholesale customers of CV Mitra Saputra, a plastic products distributor in Bekasi City. It was motivated by fluctuating sales amid intensifying competition among plastic distributors, and by inconsistent prior findings on how product quality, price perception, and promotion shape purchasing decisions. A quantitative survey design was used, with data collected via a Likert-scale questionnaire distributed to 110 wholesale and retail customers, determined using the Slovin formula from a population of 150 regular customers through purposive sampling. Data were analyzed using multiple linear regression with IBM SPSS version 27, preceded by validity, reliability, and classical assumption tests. Results show that product quality (t = 4.564; sig. = 0.000), price (t = 2.840; sig. = 0.005), and promotion (t = 4.437; sig. = 0.000) each positively and significantly affect purchasing decisions, jointly explaining 41.2% of the variance (F = 24.763; sig. = 0.000), with product quality as the dominant predictor. Its novelty lies in examining B2B purchasing behavior in plastic packaging distribution, a context rarely studied compared to B2C research. CV Mitra Saputra should thus maintain product quality, competitive pricing, and strong promotion.
Implementasi Digital Marketing Untuk Produk BRI Mobile Banking (Brimo) Pada Bank BRI KCP Kemang Pratama Indra Muis; Wiwit Septi Ratika Putri
JURNAL ADMINISTRASI KANTOR Vol 13 No 1 (2025): Jurnal Administrasi Kantor (Juni 2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v13i1.3387

Abstract

The use of mobile banking applications such as BRIMO by individuals aged 55 and above is often confronted with several challenges. Limitations in technology use are one of the main hurdles, where understanding application navigation, utilizing online transaction features, and digital security measures can be complex. This research aims to implement digital marketing through digital technology such as websites, social media platforms like Instagram, Twitter, YouTube, SEO, email marketing, etc., to facilitate customers in becoming familiar with, using, and understanding BRIMO features. Using a qualitative approach, through interviews and direct observation, as well as segmenting customers based on generations: generation millennials (18-34 years old), generation X (35-54 years old), Babyboomers (55 years old and above), generation Z (below 18 years old). Marketing mix analysis of the 7P by determining product, price, promotion, place, people, physical evidence, process. Findings indicate that customers aged 55 and above, who are less familiar with technology, face difficulties in using BRIMO. Therefore, a proposal is made to create video tutorials on how to use the application and its features on BRIMO, promoted through social media channels such as YouTube. Keywords: Customer, Digital Marketing, Marketing Mix, Mobile Banking
Co-Authors Ayu Rahma Putri Didik Setiyadi Intan Dwi Fatmaningtyas Irnawati Simanjuntak Isyanto, H. Puji Kristiana Widiawati Lucia Ari Diyani Miftahul Dina Mardiyah Muhammad Luthfi Hasbi Nadhira Nur Iklimah Nawaal Amrullah Puji Isyanto Riselsa Salsabila Putri Rita Wahyuni Arifin Solikin Solikin Solikin Solikin Wiwit Septi Ratika Putri